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Intangible Assets What is worth protecting? April 21, 2009 © 2009, Amy M. Cohen, Esq., All Rights Reserved
A Brief Quiz ,[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object]
CLIENT CONTACT ADDRESS TELEPHONE NUMBER GROSS ANNUAL PROFIT INTERESTED IN: ABC, Inc. Barney Rubble 1234 Bedrock Lane, Valencia, CA 91355 661-123-4567 $5,000,000.00 High yield, low risk Cheese 101 Minnie Mouse 12 Toon Lane Anaheim, CA $15,000,000.00 Low risk, long term growth Fred Flintstone N/A 1515 Bedrock Lane Valencia, CA 91355 661-987-6543 $50,000,000.00 Junk Bonds only
[object Object],[object Object]
 
[object Object],[object Object]
What Can I Protect? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Protect Your Intangibles
“ Trade Secret” ,[object Object],[object Object],[object Object]
What are “reasonable efforts” to protect? ,[object Object],[object Object],[object Object],[object Object]
What should your clients (or you) be concerned with? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Dress ,[object Object],[object Object],[object Object],[object Object]
Should you or your clients be concerned about protecting  trade dress? ,[object Object]
Trademark ,[object Object],[object Object]
Should you protect your logo? ,[object Object],[object Object]
Some TM Basics ,[object Object],[object Object]
Copyright Protection ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Basics of © ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do you have anything worth protecting under ©? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Identify your assets as protected ,[object Object],[object Object],[object Object]
 
The End Presentation © 2009, Amy M. Cohen, Esq., All Rights Reserved

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Trademark Basics

  • 1. Intangible Assets What is worth protecting? April 21, 2009 © 2009, Amy M. Cohen, Esq., All Rights Reserved
  • 2.
  • 3.  
  • 4.
  • 5.  
  • 6.
  • 7.  
  • 8.
  • 9. CLIENT CONTACT ADDRESS TELEPHONE NUMBER GROSS ANNUAL PROFIT INTERESTED IN: ABC, Inc. Barney Rubble 1234 Bedrock Lane, Valencia, CA 91355 661-123-4567 $5,000,000.00 High yield, low risk Cheese 101 Minnie Mouse 12 Toon Lane Anaheim, CA $15,000,000.00 Low risk, long term growth Fred Flintstone N/A 1515 Bedrock Lane Valencia, CA 91355 661-987-6543 $50,000,000.00 Junk Bonds only
  • 10.
  • 11.  
  • 12.
  • 13.
  • 14. How to Protect Your Intangibles
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.  
  • 28. The End Presentation © 2009, Amy M. Cohen, Esq., All Rights Reserved