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trademark and wine label issues for wineries

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Brand, Logo and Other IP Concerns for Wineries Scott Hervey Weintraub Genshlea Chediak Law Corporation www.weintraub.com www.theiplawblog.com @Weintraub_Law Ā© Weintraub Genshlea Chediak 2011
What is Intellectual Property? ,[object Object],[object Object],[object Object],[object Object]
Types of Intellectual Property ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Trademark? ,[object Object],[object Object],[object Object],[object Object]
What is a Trademark? ,[object Object],[object Object],[object Object]
What is a Trademark ,[object Object],[object Object],[object Object],[object Object]
Types of Marks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a Trademark ,[object Object],[object Object],[object Object],[object Object]
Initial Concerns: Choice of Mark ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Chose a Strong Trademark? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of Strong Marks
Strength of Trademark ,[object Object],[object Object]
Special Labeling Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Special Labeling Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Special Labeling Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Trademark: The Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to Perform a Trademark Search? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Protecting Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Protecting Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Licenses: Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyrights
What is a copyright? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a copyright? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Copyrights and Employees/Agents ,[object Object],[object Object],[object Object],[object Object],[object Object]
Work for Hire ,[object Object],[object Object],[object Object]
Trade Secrets
What is a Trade Secret? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Trade Secret Misappropriation ,[object Object],[object Object]
Trade Secret Misappropriation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Departing Employees ,[object Object],[object Object],[object Object],[object Object]
Departing Employees ,[object Object],[object Object],[object Object]
Bringing it All Together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You

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Wine law

  • 1. Brand, Logo and Other IP Concerns for Wineries Scott Hervey Weintraub Genshlea Chediak Law Corporation www.weintraub.com www.theiplawblog.com @Weintraub_Law Ā© Weintraub Genshlea Chediak 2011
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Editor's Notes

  1. Vineyard Designations: 1) building a brand for the grower. Unless you have a long term contract, it may not be best to grow the growerā€™s brand
  2. These are very strong brands for wine because they have little or nothing to do with wine. They also arenā€™t sur names so they are more likely to be remembered.
  3. Conjunctive labeling requirements are being driven at the State level. January 2010 Sonoma County Vintners Assn voted to require conjunctive labeling to raise visibility of Sonoma county