4th year Product Design Intellectual Property Talk   2 nd  March 2010 John Gleeson, Technology Transfer Office, UL
<ul><li>What we do </li></ul><ul><ul><li>Ensure UL IP is Practiced Commercially </li></ul></ul><ul><ul><ul><li>Identify, E...
<ul><li>Who are we? </li></ul><ul><ul><li>Paul Dillon, Director  </li></ul></ul><ul><ul><li>Seamus Browne, Case Manger, Li...
Forms of Intellectual Property <ul><li>Registered Designs </li></ul><ul><li>Design Rights </li></ul><ul><li>Trade Marks </...
What is a Design? <ul><li>Design means: </li></ul><ul><ul><li>The  appearance of the whole or a part of a product  </li></...
What products are protectable? <ul><ul><li>Registered Design </li></ul></ul><ul><ul><li>Any industrial or handicraft item ...
                                                                                                                          ...
 
Requirements for Protection Novelty No identical design made available to the public before the filing date/priority date ...
Unregistered Community Design <ul><li>Same requirements as for a Registered Design </li></ul><ul><li>No registration Proce...
Should I keep my design secret? <ul><li>It is very important to think before disclosing a design to the public </li></ul><...
What’s a Trade Mark ? <ul><li>Any sign which distinguishes your goods or services from those of others </li></ul><ul><li>a...
<ul><li>Most commonly : </li></ul><ul><ul><li>A word, or words (text) </li></ul></ul><ul><ul><li>A logo or picture </li></...
 
You have chosen a Trade Mark  <ul><li>Issues to consider: </li></ul><ul><li>1. Are you free to use the mark ? (searches) <...
Are you free to use the mark? <ul><li>Searches of the trade mark registers in the country (or countries) where you intend ...
Marking issues <ul><li>When TM registered, advisable for owner to mark goods or materials to assert the registration </li>...
Copyright <ul><li>Protects original works which have been recorded in some form against copying.  </li></ul><ul><li>Protec...
Items Protected <ul><li>Computer graphics/codes/databases </li></ul><ul><li>Printed graphics </li></ul><ul><li>Literary wo...
“ A PATENT is a monopoly granted by a state to the first inventor of a new invention, in return for a full disclosure of t...
<ul><li>A patent is a monopoly right conferred by the government giving the patent holder the right to stop others making,...
 
What to patent? <ul><li>Anything technical representing an advantage in an area of interest (Keep competitors out). </li><...
<ul><li>Process: </li></ul><ul><li>File patent specification in any state. </li></ul><ul><ul><li>First to file gets the pa...
Establish Priority Date (c. €1.5k - €4k) Mar.2010 Mar. 2011 File Final Applns. e.g. EP, US, JP or PCT (c. €10k-€30k) Prose...
Useful Internet Resources <ul><li>Searchable patent databases </li></ul><ul><li>EPO - http://ep.espacenet.com/ </li></ul><...
Ownership <ul><li>Applicant  generally is owner </li></ul><ul><li>Applicant V Inventor </li></ul><ul><li>Contract of Emplo...
<ul><li>What type of protection  </li></ul><ul><li>do I want / need for my  </li></ul><ul><li>product? </li></ul>Example….
<ul><li>The name of the drink  </li></ul><ul><li>and the label can be  </li></ul><ul><li>protected by a  </li></ul><ul><li...
<ul><li>The shape of the can  </li></ul><ul><li>can be protected by  </li></ul><ul><li>a  DESIGN REGISTRATION   </li></ul>...
<ul><li>Composition of the drink, </li></ul><ul><li>Manufacturing process </li></ul><ul><li>Composition and  </li></ul><ul...
<ul><li>Composition of the drink, </li></ul><ul><li>Manufacturing process </li></ul><ul><li>Composition and  </li></ul><ul...
Sample UL Technology
 
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Product Design IP talk

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Product Design IP talk

  1. 1. 4th year Product Design Intellectual Property Talk 2 nd March 2010 John Gleeson, Technology Transfer Office, UL
  2. 2. <ul><li>What we do </li></ul><ul><ul><li>Ensure UL IP is Practiced Commercially </li></ul></ul><ul><ul><ul><li>Identify, Evaluate and Protect University Intellectual Property </li></ul></ul></ul><ul><ul><ul><li>Accessing Innovation Supports </li></ul></ul></ul><ul><ul><ul><li>Industry - University collaborations </li></ul></ul></ul><ul><ul><ul><li>Marketing University inventions </li></ul></ul></ul><ul><ul><ul><li>Campus Company development </li></ul></ul></ul>Technology Transfer Office
  3. 3. <ul><li>Who are we? </li></ul><ul><ul><li>Paul Dillon, Director </li></ul></ul><ul><ul><li>Seamus Browne, Case Manger, Life Sciences </li></ul></ul><ul><ul><li>John Gleeson, Case Manager, Engineering </li></ul></ul><ul><ul><li>Conor Morris Case Manager, ICT </li></ul></ul><ul><ul><li>Regina Fitzgerald, Admin </li></ul></ul><ul><li>Where are we? </li></ul><ul><ul><li>2 nd floor Foundation Building </li></ul></ul>Technology Transfer Office
  4. 4. Forms of Intellectual Property <ul><li>Registered Designs </li></ul><ul><li>Design Rights </li></ul><ul><li>Trade Marks </li></ul><ul><li>Copyright </li></ul><ul><li>Patents </li></ul><ul><li>Know-how / Secret or proprietary </li></ul>
  5. 5. What is a Design? <ul><li>Design means: </li></ul><ul><ul><li>The appearance of the whole or a part of a product </li></ul></ul><ul><ul><li>Resulting from the features of, in particular, the lines, contours, colours, shape, texture and/ or materials of the product itself </li></ul></ul><ul><ul><li>And/ or its ornamentation </li></ul></ul>
  6. 6. What products are protectable? <ul><ul><li>Registered Design </li></ul></ul><ul><ul><li>Any industrial or handicraft item </li></ul></ul><ul><ul><li>Including parts intending to be assembled into a complex product, packaging, get-up, graphic symbols & typographic typefaces </li></ul></ul>
  7. 7.                                                                                                                                                                         
  8. 9. Requirements for Protection Novelty No identical design made available to the public before the filing date/priority date Individual Character If overall impression produced on the informed user differs from the overall impression produced by any design which has been made available to the public
  9. 10. Unregistered Community Design <ul><li>Same requirements as for a Registered Design </li></ul><ul><li>No registration Process </li></ul><ul><li>3 Years Only – big disadvantage </li></ul><ul><li>Right to prevent third party from using design if the contested use results from copying the protected design </li></ul><ul><li>Must prove design was copied </li></ul><ul><li>Karen Millen Ltd. -v- Dunnes Stores x </li></ul>
  10. 11. Should I keep my design secret? <ul><li>It is very important to think before disclosing a design to the public </li></ul><ul><li>Why? </li></ul><ul><li>Once a design is made available to the public, the unregistered design right automatically applies for 3 years from the date of making it available </li></ul><ul><li>Designs that are disclosed more than one year before making an application for registration are not considered ‘new’ and are therefore liable to be invalidated </li></ul>
  11. 12. What’s a Trade Mark ? <ul><li>Any sign which distinguishes your goods or services from those of others </li></ul><ul><li>a guarantee of source and of quality to your customers/prospective customers </li></ul><ul><li>operates as a “badge of origin” for your goods/services </li></ul>
  12. 13. <ul><li>Most commonly : </li></ul><ul><ul><li>A word, or words (text) </li></ul></ul><ul><ul><li>A logo or picture </li></ul></ul><ul><ul><li>A combination of the above </li></ul></ul><ul><li>Also can be: </li></ul><ul><ul><li>A slogan </li></ul></ul><ul><ul><li>A shape or shapes </li></ul></ul><ul><ul><li>Packaging </li></ul></ul><ul><ul><li>A smell, a colour or a sound </li></ul></ul>www.purdylucey.com
  13. 15. You have chosen a Trade Mark <ul><li>Issues to consider: </li></ul><ul><li>1. Are you free to use the mark ? (searches) </li></ul><ul><li>2. Register it ! (why ?) </li></ul><ul><li>3. Where should you register (protect) the trade mark ? What countries ? </li></ul>
  14. 16. Are you free to use the mark? <ul><li>Searches of the trade mark registers in the country (or countries) where you intend to use the mark </li></ul><ul><li>Searching is not mandatory, but highly advisable. You take the risk. </li></ul><ul><li>Purpose of searching is to find any ‘e arlier rights’ covering your field ( identical / similar marks covering identical / similar goods/services) </li></ul>
  15. 17. Marking issues <ul><li>When TM registered, advisable for owner to mark goods or materials to assert the registration </li></ul><ul><li>Can use the words “a Registered Trade Mark of… ” or the symbol “ ® ” </li></ul><ul><li>If TM application still pending, or unregistered just use “ ™ ” or the words “ a Trade Mark of… ” </li></ul><ul><li>NB: offence to use “Registered” or “ ® ” if not registered… </li></ul>
  16. 18. Copyright <ul><li>Protects original works which have been recorded in some form against copying. </li></ul><ul><li>Protects the expression of an idea not the idea itself. </li></ul><ul><li>Must be Original </li></ul><ul><li>Low threshold to create copyright –automatically subsists once created </li></ul><ul><li>Ownership – Author – careful ! </li></ul><ul><li>Duration – 70 years from end of calendar year in which author dies </li></ul><ul><li>Marking ‘C with a Circle’ ©- Date and Owners Name </li></ul>
  17. 19. Items Protected <ul><li>Computer graphics/codes/databases </li></ul><ul><li>Printed graphics </li></ul><ul><li>Literary works </li></ul><ul><li>Musical works </li></ul><ul><li>Artistic works – including mechanical drawings </li></ul>
  18. 20. “ A PATENT is a monopoly granted by a state to the first inventor of a new invention, in return for a full disclosure of the invention” What is a Patent?
  19. 21. <ul><li>A patent is a monopoly right conferred by the government giving the patent holder the right to stop others making, using or selling an invention . </li></ul><ul><li>Statutory Protection </li></ul><ul><li>20 Years term, normally </li></ul><ul><li>Novelty </li></ul><ul><li>Inventive step </li></ul><ul><li>Industrial Application </li></ul>What is a Patent?
  20. 23. What to patent? <ul><li>Anything technical representing an advantage in an area of interest (Keep competitors out). </li></ul><ul><li>Anything technical outside the core area of interest (Potentially saleable to others). </li></ul><ul><li>Developments which provide real benefits with potential to generate licensing income. </li></ul>
  21. 24. <ul><li>Process: </li></ul><ul><li>File patent specification in any state. </li></ul><ul><ul><li>First to file gets the patent, except… </li></ul></ul><ul><ul><li>US Patent Law - first to invent (<12 months of discovery) </li></ul></ul><ul><li>12 months thereafter to submit final specification. </li></ul><ul><li>Grant of patent - duration normally 20 years. </li></ul><ul><li>Costs: €100,000-€150,000 over patent life </li></ul>Filing a patent?
  22. 25. Establish Priority Date (c. €1.5k - €4k) Mar.2010 Mar. 2011 File Final Applns. e.g. EP, US, JP or PCT (c. €10k-€30k) Prosecute to Grant (c. €5k p.a. per case) Grant 2014-17 Renewal Fees (c. €400 per country p.a.) Expiry Mar. 2030 TIMELINE DIAGRAM TO ILLUSTRATE MILESTONES Note: No “worldwide” patent. Need patent in each jurisdiction Sept 2011, Publication Enter National Phase, if PCT Sept 2012 PCT Maintains Option on c.100 countries to Sept. 2012
  23. 26. Useful Internet Resources <ul><li>Searchable patent databases </li></ul><ul><li>EPO - http://ep.espacenet.com/ </li></ul><ul><li>USPTO -http://www.uspto.gov/patft/index.html </li></ul><ul><li>PCT - http://pctgazette.wipo.int/ </li></ul><ul><li>Google Patents - http://www.google.com/patents </li></ul>
  24. 27. Ownership <ul><li>Applicant generally is owner </li></ul><ul><li>Applicant V Inventor </li></ul><ul><li>Contract of Employment –UK/Ireland employer = owner of invention </li></ul><ul><li>Assignment should normally be executed </li></ul><ul><li>Can be assigned/sold/licensed by owner </li></ul><ul><li>US –special situation </li></ul>
  25. 28. <ul><li>What type of protection </li></ul><ul><li>do I want / need for my </li></ul><ul><li>product? </li></ul>Example….
  26. 29. <ul><li>The name of the drink </li></ul><ul><li>and the label can be </li></ul><ul><li>protected by a </li></ul><ul><li>TRADE MARK </li></ul>Example…. A trademark is “any sign capable of being represented graphically which is capable of distinguishing goods or services of one undertaking from those of other undertakings”.
  27. 30. <ul><li>The shape of the can </li></ul><ul><li>can be protected by </li></ul><ul><li>a DESIGN REGISTRATION </li></ul><ul><li>or a TRADE MARK . </li></ul><ul><li>A design is defined as “the features of shape, </li></ul><ul><li>configuration, pattern, or ornament applied </li></ul><ul><li>to any article”. </li></ul>Example….
  28. 31. <ul><li>Composition of the drink, </li></ul><ul><li>Manufacturing process </li></ul><ul><li>Composition and </li></ul><ul><li>manufacture of the can </li></ul><ul><li>Opening mechanism etc. </li></ul><ul><li>can all be protected by </li></ul><ul><li>PATENTS </li></ul>Example….
  29. 32. <ul><li>Composition of the drink, </li></ul><ul><li>Manufacturing process </li></ul><ul><li>Composition and </li></ul><ul><li>manufacture of the can </li></ul><ul><li>Opening mechanism etc. </li></ul><ul><li>can all be protected by </li></ul><ul><li>Know-how / Trade Secret </li></ul><ul><li>or proprietary </li></ul>Example….
  30. 33. Sample UL Technology

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