The World Cup is over, Germany stands as the world champion. But who won the social media battle? Well the results are in, and this presentation will fire them your way faster than Lionel Messi's left boot. This presentation takes a look at the World Cup's digital footprint. What are the numbers? Who were we talking about? When? What brands won big? Here's "World Cup 2014: Social Media Stats and Facts" for your viewing pleasure.

1. World Cup 2014
Social Media Stats and Facts

2. The World Cup final between Germany and
Argentina was the most Facebooked sporting
event in Facebook history, with
88 million people
around the world engaging in more than
280 million Facebook interactions
Up till now, Super Bowl XLVII
had held the record with 245
million interactions.
#Pfft.
How big was it?

3. Who was talking?
The 5 demographics and countries
who were most active on social media
during the Germany v Argentina match:
#1 Men 18-24
#2 Men 25-34
#3 Women 18-24
#4 Women 25-34
#5 Men 35-44
#1 United States
#2 Brazil
#3 Argentina
#4 Germany
#5 Indonesia

4. What were they talking about?
1 2 3 4 5
The final
whistle:
Germany is
declared
world
champion
Götze
scores,
giving
Germany a 1-
0 lead in the
113th minute
Lionel Messi
rockets a free-
kick over the
crossbar in
extra time
(120th
minute)
Lionel Messi
receives the
Golden-Ball as
the best
player in the
World Cup
Argentinian
goal is
disallowed for
offside (21st
minute)
The 5 most Facebook’ed moments
of the final game:

5. The most mentioned players
of the final game (on Facebook)
Lionel Messi
(Argentina)
Mario Götze
(Germany)

6. How much were they Tweeting?
During the final between #GER
and #ARG, there were
32.1 million Tweets
sent in 120 minutes.
That’s 4458.33 Tweets
every second

7. When were they Tweeting?
Mario
Götze’s
goal
Final whistle
(Germany
wins)
Lionel Messi
receives best
player (golden
ball)
556,499
tweets-per-minute
618,725
tweets-per-minute
395,773
tweets-per-minute

8. What did it look like?
Geotagged Tweets mentioning
key World Cup terms at the
110th minute of the game:

9. What did it look like?
Geotagged Tweets mentioning
key World Cup terms
after Götze’s goal:

10. Want to know something ridiculous?
@brazuca, a Twitter account (made by
Adidas) generated almost 3.5 million
fans during the World Cup.
@brazuca is the Twitter account
of the World Cup ball.

11. And even more?
Estimated growth in sales for Adidas’ brazuca
ball were initially 15% over 2010’s World Cup.
Those estimates have been revised to at
least a 30% increase in sales of the ball.

12. ● http://dashburst.com/world-cup-
final-facebook-twitter-records/
● http://www.forbes.
com/sites/aliciajessop/2014/07/15/adi
das-scores-big-in-sales-and-social-
media-growth-during-the-world-cup/
Sources

13. Thank you for viewing!
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