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Black
Friday:
10
Tweetable
Stats
1

307 million people went shopping, in
stores, on Black Friday 2012 (source:
Nationwide)
2

1 in 3 adult Americans: That’s how
many shoppers will physically be in
stores this Friday (source: BuzzFeed)
3

Do you enjoy shopping on Black
Friday? 57% of shoppers like battling
the crowds! (source: Nationwide)
4

Midnight on Thanksgiving day - that’s
when 28% of foot traffic shoppers
started buying last year (source: Retail
Industry)
5

41% of all Thanksgiving weekend
spending was online, and Nielsen
predicts it’ll be 51% in 2013 (source:
Marketing Land)
5
6

While brick-and-mortar sales were up
by only 3% last year, online sales
rocketed by 15% (source: Marketing
Land)
7

On your phone? Mobile purchases
went up by 16% between 2011 and 2012
(source: Marketing Land)
8

$423 was the average/person spend
last Thanksgiving weekend - it was
$398 in 2011 (source: Money.CNN)
9

Most popular items purchased last
Black Friday? Clothing and
Accessories (57%) (source:
Nationwide)
10

Are you reaching your customers? Last
year, online ad spend was up 29% from
2011 (source: Marketing Land)
Sources:
●
●
●
●

Money.CNN
Nationwide
Retail Industry
Marketing Land
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