Product Research Presentation on How to find a Winning Product for your Amazon FBA Business

1. Winalyn M. Oria
PRODUCT RESEARCH
PRODUCT RESEARCH
How To Do Amazon FBA Product Research in 2022
Amazon FBA Specialist

2. High demand, Low competition
HOW TO FIND A
WINNING PRODUCT?

3. PRODUCT RESEARCH CRITERIA
Price: $25 or higher
Net Profit Margin:
$30 or higher
Sales: 300 units and
up
Revenue: $7,000 and up
Reviews: <500
Weight: 3lbs or below
Single Item Product
Only
Keyword Search
Volume (2,000 and up)
Patent/ Trademark
(none)
Hazmat/ Gated
Category (none)
Eligible for PPC (yes)
Not Breakable/
Electronic

4. TARGET MARKET
TARGET MARKET
As a small business owner, it’s
important to focus your limited
resources on the group of people who
are most likely to buy your product
A particular group of consumers
at which a product is aimed.

5. PRODUCT
RESEARCH METHOD
PRODUCT
RESEARCH METHOD
MANUAL METHOD
AUTOMATED METHOD

6. HELIUM 10
BLACKBOX

7. Amazon Profitability
Calculator is used to check
if the product is profitable
or not.
Used to identify if the
product is seasonal or
not.
Here are some of the tools that I used for Product Research:
PRODUCT RESEARCH TOOLS
Blackbox- for Product
research
Cerebro- for Keyword
research
Used to check if a product
has trademark or patent.

8. You want to find keywords that have
2,000 or more searches to make
sure that your product has demand.
KEYWORD RESEARCH

9. Go to Alibaba or other supplier
websites to get the actual price
from 3 suppliers and calculate
the average cost
COST OF PRODUCT

10. CHECK FOR
PROFITABILITY
Go to Amazon Profitability
Calculator and Calculate the
Net Margin of your product

11. I used Helium 10' Review insights to look for buyer reviews, good or bad, to get an idea of what improvements
can be made to the product. And to know what most of the customers liked about the product.
REVIEW ANALYSIS