Will hobson search leeds- why social media should be part of your search strategy-16-9

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Discussing why social media should be an integral part of your SEO strategy for: 1. Ideation 2. Feedback 3. Outreach 4. Amplification 5. Links

Marketing

ConfidentialConfidential
Hello
Will Hobson, Digital PR Manager, @WillHobson
Why social media should be part of your search strategy

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@WillHobson

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How do I use social media as part of my search
strategy?
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@WillHobson

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Using Digital PR
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@WillHobson

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01 Ideation
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@WillHobson

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Paid teams usually have the best audience data as they have to
make sure they’re paying to reach the right people
@WillHobson

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https://radarly.linkfluence.com/login

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Facebook and Instagram Groups

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@WillHobson
Keep your clients close and their competitors closer

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02 Feedback
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@WillHobson

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03 Outreach
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@WillHobson

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@WillHobson
A recent study found 54% of journalists were more likely to
respond to a personal connection

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04 Amplification
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@WillHobson

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@WillHobson
An Influencer marketing campaign can
have dual purpose

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@WillHobson
A Digital PR campaign should generate conversation on its own
over social media

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Ensure any social teams are aware of your campaign
and are working to amplify it
@WillHobson

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05 Links
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@WillHobson

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Recap
@WillHobson
Why is social important?
1. Ideation
2. Feedback
3. Outreach
4. Amplification
5. LINKS!
It should be part of your search strategy

ConfidentialConfidential
Thank you
Confidential
@WillHobson

Confidential
Get In Touch
Confidential
Will Hobson
Digital PR Manager
William.hobson@edit.co.uk
Follow me on Twitter @WillHobson
Feel free to send any questions via
LinkedIn
https://www.linkedin.com/in/hobso
nwilliam/

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