5 Top Personalisation Tactics for Growth in 2014

789 views

Published on

This Presentation covers some statistics for personalisation, Top 5 personalisation tactics for growth and great industry examples

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
789
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

5 Top Personalisation Tactics for Growth in 2014

  1. 1. @digitalandwise | 0161 946 3851 Personalisation tactics for growth in 2014 By @GeorgeIoannou Founder and Head of @digitalandwise
  2. 2. @digitalandwise | 0161 946 3851 Should we personalise? Source:  Socialfish.org  
  3. 3. @digitalandwise | 0161 946 3851 Do we want to personalise? Source:  Socialfish.org  
  4. 4. @digitalandwise | 0161 946 3851 What is stopping us to personalise? Source:  Monetate.com  
  5. 5. @digitalandwise | 0161 946 3851 What should we personalise? Source:  responsys.com  
  6. 6. @digitalandwise | 0161 946 3851 What should we personalise? Source:  responsys.com   YOUR   WEBSITE  
  7. 7. @digitalandwise | 0161 946 3851 Personalisation Tactics for Growth THAT DON’T COST THE EARTH
  8. 8. @digitalandwise | 0161 946 3851 #1 Personalisation Tactic for Growth LANGUAGE •  Consider your “tone of voice” •  Choose copy that implies a personal conversation •  Choose your moments to be more / less formal. Source:  guardian.com  
  9. 9. @digitalandwise | 0161 946 3851 Example - Innocent
  10. 10. @digitalandwise | 0161 946 3851 #2 Personalisation Tactic for Growth Email Marketing •  Segment your database •  Personalise the subject line and content •  Implement behavioral triggers Source:  kenscio.com  
  11. 11. @digitalandwise | 0161 946 3851 Example – Macy’s
  12. 12. @digitalandwise | 0161 946 3851 #3 Personalisation Tactic for Growth Social •  Twitter - Monitor conversations which contain relevant phrases or hashtags and start a conversation. •  Facebook – Targetted & Personalised advertising. •  Foursquare – Check in rewards Source:  kenscio.com  
  13. 13. @digitalandwise | 0161 946 3851 Example – Polar
  14. 14. @digitalandwise | 0161 946 3851 #3 Personalisation Tactic for Growth Google Re-targetting •  Remarketing for the Display Network •  Remarketing lists for Search Ads •  Dynamic Remarketing (Google Merchant Center Account) •  Remarketing for mobile apps Source:  google.com  
  15. 15. @digitalandwise | 0161 946 3851 Example - Various
  16. 16. @digitalandwise | 0161 946 3851 #5 Personalisation Tactic for Growth Website •  Some Platforms have personalisation and segmentation built in. •  Use A/B & MVT platforms to test and target. •  Create personalised / targeted landing pages –  Geography –  Keywords –  Referral Source:  journalism.co.uk  
  17. 17. @digitalandwise | 0161 946 3851 Example- Vasque
  18. 18. @digitalandwise | 0161 946 3851 FURTHER EXAMPLES OF PERSONALISATION
  19. 19. @digitalandwise | 0161 946 3851 Example - Barclays Source:  Pistonheads.com  
  20. 20. @digitalandwise | 0161 946 3851 Example - KLM Source:  KLM  
  21. 21. @digitalandwise | 0161 946 3851 M&S Virtual Make over Source:  M&S  
  22. 22. @digitalandwise | 0161 946 3851 Example - Share a Coke Source:  TheDrum.com  
  23. 23. @digitalandwise | 0161 946 3851 Example - Starbucks Source:  Starbucks  
  24. 24. @digitalandwise | 0161 946 3851 Thanks for listening! Next… Follow us @digitalandwise Read our blogs at www.digitalandwise.com Email me at george@digitalandwise.com Even better come over later and say hello. Thank you for listening @georgeioannou http://www.linkedin.com/in/georgeioannou

×