Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

SearchLeeds 2019 - Will Hobson - Edit Agency - Why social media should be part of your search strategy

252 views

Published on

In Will's SearchLeeds talk he takes you through why social media should be part of your search strategy.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

SearchLeeds 2019 - Will Hobson - Edit Agency - Why social media should be part of your search strategy

  1. 1. Confidential Confidenti al Confidenti al
  2. 2. ConfidentialConfidential Hello Will Hobson, Digital PR Manager, @WillHobson Why social media should be part of your search strategy
  3. 3. ConfidentialConfidentialConfidenti al @WillHobson
  4. 4. ConfidentialConfidentialConfidenti al @WillHobson
  5. 5. ConfidentialConfidential How do I use social media as part of my search strategy? Confidenti al @WillHobson
  6. 6. ConfidentialConfidential Using Digital PR Confidenti al @WillHobson
  7. 7. ConfidentialConfidential
  8. 8. ConfidentialConfidential
  9. 9. ConfidentialConfidential 01 Ideation Confidenti al @WillHobson
  10. 10. ConfidentialConfidential Paid teams usually have the best audience data as they have to make sure they’re paying to reach the right people @WillHobson
  11. 11. Confidential Finding your AUDIENCE
  12. 12. ConfidentialConfidential @WillHobson
  13. 13. ConfidentialConfidential https://radarly.linkfluence.com/login
  14. 14. ConfidentialConfidentialConfidenti al
  15. 15. ConfidentialConfidentialConfidenti al
  16. 16. ConfidentialConfidential @WillHobson
  17. 17. ConfidentialConfidential @WillHobson
  18. 18. Confidential Facebook and Instagram Groups
  19. 19. ConfidentialConfidentialConfidenti al @WillHobson Keep your clients close and their competitors closer
  20. 20. ConfidentialConfidential @WillHobson
  21. 21. ConfidentialConfidentialConfidenti al @WillHobson
  22. 22. ConfidentialConfidential
  23. 23. ConfidentialConfidential 02 Feedback Confidenti al @WillHobson
  24. 24. ConfidentialConfidential
  25. 25. ConfidentialConfidential 03 Outreach Confidenti al @WillHobson
  26. 26. ConfidentialConfidentialConfidenti al @WillHobson A recent study found 54% of journalists were more likely to respond to a personal connection
  27. 27. ConfidentialConfidential 04 Amplification Confidential @WillHobson
  28. 28. ConfidentialConfidential
  29. 29. ConfidentialConfidential @WillHobson An Influencer marketing campaign can have dual purpose
  30. 30. ConfidentialConfidential
  31. 31. ConfidentialConfidential
  32. 32. ConfidentialConfidential @WillHobson A Digital PR campaign should generate conversation on its own over social media
  33. 33. ConfidentialConfidential
  34. 34. ConfidentialConfidential Ensure any social teams are aware of your campaign and are working to amplify it @WillHobson
  35. 35. ConfidentialConfidential 05 Links Confidential @WillHobson
  36. 36. ConfidentialConfidential
  37. 37. ConfidentialConfidential
  38. 38. ConfidentialConfidential
  39. 39. Confidential Recap @WillHobson Why is social important? 1. Ideation 2. Feedback 3. Outreach 4. Amplification 5. LINKS! It should be part of your search strategy
  40. 40. ConfidentialConfidential Thank you Confidential @WillHobson
  41. 41. Confidential Get In Touch Confidential Will Hobson Digital PR Manager William.hobson@edit.co.uk Follow me on Twitter @WillHobson Feel free to send any questions via LinkedIn https://www.linkedin.com/in/ hobsonwilliam/

×