Ken Courtright Slides at Peak Potentials Guerrilla Business School.

1. Ever felt like this…?
Peaks has slides

2. 3 Goals:
1. Define “Guerrilla Marketing”
2. Good Website can change your life
3. Sign Up for my Workshop – Truly Equip
My 2 Paradigm Shifts…
My site
Plumbing
Energy
Today: 230 (7) countries

3. Guerrilla Marketing Today Chapter 1
Your Online Credibility
Often Determines Your
Over-All Income…
“What shows up when your
personal or company name is
typed into Google?”
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright
Copyright 2014 - All Rights Reserved Today’s Growth Consultant

4. Case Study
Evidence:
Dentist:
Nick…
What should
I Do?

5. What if you could achieve
Same Results
Without paying for it?
Let’s dig in
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant

6. Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
If you looked more trustworthy, Would you
be able to do more business?
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant

7. So… Lets put this to the test?
Which of these financial advisors did
76% of people trust with their money?
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8. Our “Presence”
…gives off Signals:
Physical and Digital
As a Rule, can you “Over Dress”
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant
in society?

9. Ironically, the principle of
“Over-Dressing” works
the same for your web properties!
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10. Copyright 2014 - All Rights Reserved c Today’s Growth Consultant
Most Websites Today…
…a bit under dressed

11. Copyright 2014 - All Rights Reserved c Today’s Growth Consultant
Adam’s Request…
To

12. Best Part…
You aren’t so special that these
methods won’t work for you
Fact: Put the right S.U.I.T. on your website…
…Revenue WILL Follow
HOW DO WE KNOW??
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant

13. Auth. Site – 50/50 $
Nov 2011
Copyright 2014 - All c Rights Reserved Today’s Growth Consultant
May 1992
Rev. Gen – 50/50 $
2 Unique Companies:
440 Revenue Generating Websites

14. 2013 Personal Goal:
Why do some make more $?
Had a hunch… “Social Proof”
Let’s test hunch
Copyright 2014 - All c Rights Reserved Today’s Growth Consultant

15. Small Problem… we are really Growing
440 Revenue Generating Websites
100,000,000 + views 2014
24HR. / 160K /ANNUALLY
HAVE to Succeed…
Contractually “Guarantee” 15% - 22%
Problem: …can’t “Test” inside our portfolio

16. We needed
“Social Proof”
What do our potential clients
NEED To See
to feel comfortable to do business with us?
Closer look at “SOCIAL PROOF”

17. Power of “Social Proof”
We Follow Suits Sell

18. Power of “Social Proof”
4 Principles of website engagement
“Social Proof” Fact: Action Needed:
We are Followers first,
Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
GIVE them someone to Follow
“Prove you have clients” – ProBono!
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality
Comedian in a Suit
Put your “Suit” on
The Media is your “Suit”

19. Power of “Social Proof”
Social Proof
Unquestionably
Ignites
Trust

20. Check out our
New S.U.I.T. #1 ?
Which Company would you Trust more? - Why?

21. How do you like our
New S.U.I.T. #2 ?
Which Company would you Trust more?

22. Results:
1 out of 8 1 out of 3.5

23. One might say…
That’s great for Ken, he’s got a team of
Designers, Programmers, Developers…
…What the heck can “little old me” do?
Let’s look at what we actually did…

24. 1. GLFT Shirt
2. Suit Coat
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Linkedin
Facebook (fan page)
Twitter
*(haro)
Positions “Presence” on
4 of 10 Largest !!
Ps. YouTube a 12 yr. old

25. Is there anything on this page
“little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Linkedin
Facebook (fan page)
Twitter
*(haro)
Positions “Presence” on --Even a Comedian…
4 of 10 Largest !!
Ps. YouTube a 12 yr. old
What did this cost us?

26. Trust Trumps EVERYTHING
B.C. – 1995 Know – Like - Trust
1995 – Forever Trust - Know – Like - Trust
Best Business Question of our time…
For Revenue Generating Purposes…
Is it Better to HAVE Credibility
–or-
To APPEAR to have Credibility?

27. Question of the day so far…
“ Are the people finding your website
Immediately sure that you are
an absolute expert in your field
and can be trusted with
THEIR MONEY? ”

28. Unseen CREDIBILITY = Unseen Revenue
Fact: In the U.S. we are paid in direct proportion to…
Who We Are… not What We Do or What We Know
MORE SOCIAL PROOF
1/8
1/3.5
* This slide often upsets people:
Who We Are can only be measured by SOCIAL PROOF
= MORE Credibility = MORE Revenue Allowance

29. Few Quick Nuggets from:
Guerrilla Marketing Today
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant

30. Remember this slide?
Best Part…
You aren’t so special that this won’t work for you
Who feels they are
Copyright 2014 - All Rights Reserved c Today’s Growth Consultant
Not Yet
An EXPERT in their field
But want to be one?

31. ** Guerrilla Credibility
“Rookie to Expert” In 12 months
NO training / NO school?
Guilty by Association?
Success by Association?
“ContinuityCompliance.org”

32. ** Guerrilla Prospecting

33. Saturday
9-13-14
10am Beverly Hills
David
SLS Hotel

34. Ever have an “Aha” moment ?

35. April 2014…I’m about to short circuit

36. Sat down after my talk…
What Do they really NEED RIGHT NOW ?
1. Revenue
2. Real Leads
3. Recurring Leads
4. Sustained Growth
5. Change “Who” they are so people will
buy from them !

37. To do this they’ll need to:
1. Generate Nationally Noticed Content
2. Create Great Press
3. Have a Perfect “Press Room”
4. Wear a Tailored “Suit”
5. Change “Who” they are in others eyes
6. Generate real and lasting business

38. My trip home…

39. Gotta Get Home to Call Our Other Mad Scientists…
c

40. The Other Mad Scientists:

41. Nuts, but deadly serious
@ Rev-Gen Sites! 76 yrs…

42. Challenge to the Team
Can We Help the “Start Up”,
or a “Young Company”
c

43. But First, Few of our Creations
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52. Challenge to the team…
We Help “Mature Companies”
Our Model: Market to “Mature” companies a 20% Guaranteed Return…
Challenge: Can we help ? (without interrupting our Model)
Start-Up
1 to 3 year old co.’s
“Cash Flow” challenged (40% of U.S. businesses)

53. Our Conclusion:
Why don’t we hold workshops
and just show them,
Step by Step, “How we Build”
an Authority Site?

54. How many in here?
Next few slides…
…Checkbook to say Yes!

55. Funnest Shopping Experience Ever!
“How can
spending so much
Money be so fun?”

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“Every Successful and
Un-Successful Website leaves
a behind a digital signature”
-Ken Courtright Guerrilla Marketing Today
Foot-Print’s Show…
Where it’s been
How it was built
Spine-Health vs. WebMD

58. c

59. Teacher’s
Resume
Secret Sauce:
Average Website #’s
All of our sites
18,000 Key Phrases (62)
630 Roadways (7) 17.1% - 19% - 21.3% (-)
MODEL
other sites
c
20,000+ listeners (0)
+160,000 views / day (-23% 2 yrs.)
Digital Footprints

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62. Key: No Theory & Dave’s Teaching (1200/day)
Saturday Session
What tools made the 4 minute video
How landing page built
c
How were ads made
How were ads placed in FB & Linkedin
How track if they watched the video
How retarget them
How set up auto-responder email
You WILL leave knowing how to generate leads on Monday 17th
How awesome is this, so far?

63. How many would love TRAFFIC
Coming to your site from
Dozens of places, not just
Mother Google?
(Saturday Session)
c

64. c
Acres of Diamonds
Covering this
and 3 other
“Market Finding”
Techniques
(Sunday Session)

65. Adult Confidence: You are NOT your market
c
* Guerrilla *
Testing
What to Sell
Who will buy it
How to Price it
(Saturday Session)

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67. Credibility for the viewers:
Credibility for Google: Spine vs. WebMD
c
“Content Shop”
“PRMarketer” (Saturday)

68. Dive into TFE
c

69. What if there was a tool…
1. Did you know…. “Broken”
2. Here’s what’s good/working
3. Comp’s beating you Here
4. Here’s, EXACTLY, how to CRUSH them
c
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2.
3.

70. How we doing so far? Let’s turn up the heat
Who thinks this workshop might be beneficial?

71. c
Lay it on thick
1st Step of all Success…
$6,000 – $40,000/yr.
Net Worth = Network
Sharpest Business
Minds Joining Us
(word got out…
already out of Westin…)
*400 Franchises
*2000 Network
*200,000,000 opt’s
*1 B in Capital

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77. Next “Mastermind Weekend”
July 17-19, 2015………………………………………………….. $7500

78. Review:

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86. If Time, M.J.

87. Hope to see you in the back of the room
c

88. Take a Chance on Yourself,
See You back in L.A.
c