1. Surpass t he Li mi t makes i t
easy f or anyone
f r om per sonal t r ai ner s t o f i t ness ent husi ast s
t o shar e and di scover
f i t ness cont ent
Surpass t he Li mi t makes i t
easy f or anyone
f r om per sonal t r ai ner s t o f i t ness ent husi ast s
t o shar e and di scover
f i t ness cont ent
Surpass t he Li mi tSurpass t he Li mi t messages@sur passt hel i mi t . c

2. When i t comes t o exer ci se, i t ’ s har d t o know
what t o do and st ay mot i vat ed.
How do I f i nd a t rai ner?
What exerci ses shoul d I do?
How can I t rust what t hi s
person i s sayi ng?
TheThe
Probl emProbl em

3. Achi eve
Fol l ow t opi cs and user s t o
get f i t ness cont ent
Organi zat i on
Save cont ent t o cr eat e your
own pr ogr ams
Credi bi l i t y
See who’ s a per sonal
t r ai ner , t hei r ski l l s, and
r ecommendat i ons by cl i ent s
a soci al pl at f or m t o easi l y
shar e and di scover f i t ness
cont ent , cr eat e your own
pr ogr ams, and f i nd a
per sonal t r ai ner
Surpass t heSurpass t he
Li mi tLi mi t

4. Wi l l i am Chang
CEO, Devel oper
4 year s
per sonal
t r ai ni ng
Team
Jani ne San
Jose
Cr eat i ve
Di r ect or
Per sonal
Tr ai ner
Andy Bas
Devel oper
St at i st i
cs
Bet a
2000 user s,
10 t r ai ner s
Feb 2013
Busi ness
Fr ee f or
f i t ness
ent husi ast s
$20/ mo f or
t r ai ner s
Average
Ti me on
Si t e
4: 01
Market i n
g
Cont est
Most
i nspi r at i onal
vi deo of
“ Sur passi ng t he
Li mi t ”Soci al
Medi a
70%+
vi si t or s
Shi rt s
SnapshoSnapsho
tt

5. Tr ai ner space Fi t ocr acy
Fi t or bi tDai l yBur n
Connect i ng wi t h t r ai ner s,
f i ndi ng f i t ness r esour ces,
and soci al el ement s al l i n
one pl ace.
Compet i t ors
Compet i t i veCompet i t i ve
Advant ageAdvant age

6. Launch i nt o market
Bui l d t r act i on wi t h per sonal
t r ai ner s
St ar t scal i ng
Nat i ve mobi l e apps
Fi nd hel p
Gr eat ment or s
Engi neer s
Busi ness devel opment
500k Seed Round
Fi l l Out Team
I mpr ove pr oduct and
Mar ket i ng Campai gn
Where we’ reWhere we’ re
goi nggoi ng

7. Launch i nt o market
Bui l d t r act i on wi t h per sonal
t r ai ner s
St ar t scal i ng
Nat i ve mobi l e apps
Fi nd hel p
Gr eat ment or s
Engi neer s
Busi ness devel opment
500k Seed Round
Fi l l Out Team
I mpr ove pr oduct and
Mar ket i ng Campai gn
Where we’ reWhere we’ re
goi nggoi ng