The document is a study plan for a psychiatric mental health nurse practitioner (PMHNP) certification exam. It outlines the student's strengths, weaknesses, and proposed study plan. Their strengths include reflecting on practicum experiences and focusing on previous exam experiences. Analyzing class lessons and practice test results also helps identify weaknesses. The proposed study plan includes getting adequate rest, creating a study schedule, focusing on difficult topics, and using various study resources like books, forums, and audio recordings. The goal is to pass the certification exam on the first attempt by rigorously preparing for the exam content.

1. Click or tap here to enter text. 1
2
Study Plan
Throughout my educational career, I strived to prioritize my
time and committed to learning the course curriculum's content
in depth to succeed in my career and understand the decisions
and impact in adequately diagnosing and treating patients
accurately as a psychiatric mental health nurse practitioner
(PMHNP). The purpose of this paper is to analyze my strength,
weakness, and study plan for the certification exam.
As the academic requirements for the psychiatric mental health
nurse practitioner (PMHNP) are coming close to a conclusion,
there are steps to take before entering the workforce as a
PMHNP after graduation from school (Park, Athey, Pericak,
Pulcini, & Greene, 2018). the steps to be acknowledged as a
nurse practitioner can be stressful and challenging because of
the entry-level competency-based examination. The exam tests
clinical knowledge to uphold the highest standards for
certification of nurse practitioners (NPS), which is set by the
American Academy of Nurse Practitioners Certification
Program's (AANPCP) (Meadows, & Schumann, 2014).
Moreover, to meet the requirements, it appropriate to study
diligently by having a study plan, including knowing your
strength and weakness (Wheeler 2014).
My strength will be reflecting on the practicum experiences and
focusing on ways to study for other certification exams and
feelings about what happened during those exams, which will
guide me. Through that, I will know what I will do to make sure
the oncoming certification exam will succeed on the first
attempt. Furthermore, analyzing what I have learned in class
and the practice test question results is another strength that can
make me pass the upcoming exam. Through practice test
question results, I was able to view my weakness, which will

2. help me know which concepts to put more emphasis on. Also,
joining some discussion groups and exam reviews which are
going will make me excel.
Some things are essential when preparing a study plan so that
one can excel in the certification exam. I will require personally
to be prepared, for instance, being sure that I have adequate
sleep and rest; Studies have shown that lack of sleep can
significantly impact our cognitive state of mind (Spira, Chen-
Edinboro, Wu, & Yaffe, 2014). I must rest adequately to help
me focus and attain information and make sure that I grasp all
the valuable contents for the certification exam, creating a
timetable that I will follow to put the necessary weights in all
topics. The study plan will be personalized to make sure that I
am meeting the requirements, which will help me to schedule
my time for learning at least four -hour session daily in which
that I will focus on at least two to three topics, including
treatments to make sure that I do not get bored in the process.
One of my primary goals is to be competent in the areas
required to pass the certification exam and pass my certification
exam on the first attempt. To achieve this, I must prepare for
the exam through rigorous studying of the exam content.
Purchasing the Fitzgerald, the ANCC Purple book for review of
exam questions daily; currently, I am using the Psychiatric
Mental Health Nurse Practitioner Certification review manual as
a class resource. I will continue to use it as a guide for the
competency certification exam. I will also consult with friends
and preceptor(s), especially when I have unfamiliar content or
doubt.
The exam timetable has already been released, which will make
me know how I will time my revision based on the exam
timetable. Topics that I felt that are difficult for me will be
given much of my time. As part of reassessing the certification
test, I will be taking other assessment prep, and this will help
enable me to know my progress and readjust my timetable if
need be. Also, the schedule of my timetable will incorporate
some relaxing activities.

3. The primary resources of study will be an online source. This is
because there are many internet resources and reviews which
are found online. I will also use books such as the purple book
and public forums and purchase audio recorded on the different
exam concepts (AANC, 2019).
The method I will use to prepare for my certification exam is
on Margaret's review, and I will have to purchase recorded
audio, and I am sure this will make my study enjoyable (ANCC,
(n.d). Furthermore, I plan to participate in some groups
studying, especially groups with different people with different
abilities, which will enable me to learn from them. At the same
time, they will be able to learn from me as well.
In conclusion, developing an effective study plan for the
certification examination is essential to becoming a PMHNP,
giving me the autonomy to care for various patients across the
lifespan with a mental health disorder.
References
AANC. (2019). State practice environment. American
Association of Nurse Practitioners. Retrieved from
http://www.aanp.org/advocacy/state/state-practice-environment.
ANCC. (n.d). Psychiatric-Mental Health Nurse Practitioner
(Across the Lifespan)
Certification (PMHNP-BC). Retrieved from
https://www.nursingworld.org/ourcertifications/psychiatric-
mental-health-nurse-practitioner/
Fitzgerald, M. A. (n.d.). Nurse practitioner certification
examination and practice preparation (3rd ed.). F. A. Davis

4. Company.
Kuo, Y.-F., Loresto, F. L., Rounds, L. R., & Goodwin, J. S.
(2013). States with the least restrictive regulations experienced
the largest increase in patients seen by nurse practitioners.
Health Affairs, 32(7), 1236–1243.
https://doi.org/10.1377/hlthaff.2013.0072
Sadock, B. J., Sadock, V. A., & Ruiz, P. (2014). Kaplan &
Sadock’s synopsis of
Psychiatry: Behavioral science/clinical psychiatry (11th
ed.). Philadelphia, PA:
Spira, A. P., Chen-Edinboro, L. P., Wu, M. N., & Yaffe, K.
(2014). Impact of sleep on the risk of cognitive decline and
dementia. Current Opinion in Psychiatry, 27(6), 478–483.
https://doi.org/10.1097/yco.0000000000000106
Wheeler, K. (2018). The nurse psychotherapist and a framework
for practice. In Psychotherapy for the advanced practice
psychiatric nurse. Springer Publishing Company.
https://doi.org/10.1891/9780826110084.0001
FACULTY OF BUSINESS AND LAW
aCADEMIC YEAR 2020/21Coursework Assessment Brief
Module Code: UMKDQD-15-2
Module Title: Marketing Planning and Practice
Submission Deadline: 14:00 on 3 August 2021
Assessment Component: A – Marketing Plan Report (Resit)
Assessment Weighting: 100 per cent of total module mark
Marking and feedback deadline (20 working days): 1 September
2021
N.B. all times are 24-hour clock, current local time (at time of
submission) in the UK
Re-Assessment InstructionsThis re-assessment requires that you
complete the original brief. However you must select a different

5. organisation from the list to that chosen for your original
submission. It is also essential that you address the feedback
provided.If this is your first submission, rather than a re-
assessment, then you must also complete the original brief
however you are not restricted in your choice of organisation
from the list provided but it must be chosen from Reebok,
Innocent, Beats or Neals Yard Remedies. Before commencing
this re-assessment it is essential that you have read and
understood the feedback from your first sit submission. This
will ensure you know which aspects of the report need to be
improved further.The original assessment brief is reproduced
below for your information.
Assessment Instructions
The purpose of this module assessment is to apply theories and
models in the development of a marketing plan for an
organisation from a selection offered. There is one component
involved.
Component A is an individual written assignment consisting of
a report focused on the application of marketing planning
principles to a particular brand and a critical evaluation of
marketing planning worth 100% of the overall mark. The word
count is 3000 words.
Learning Outcomes
Specific learning outcomes for this assessment, as detailed in
the module specification, are to enable you to:
· Apply effective strategic and tactical methodologies, tools and
techniques to create a marketing plan
· Critically evaluate theory and marketing practices from a
business perspective, clearly understanding the links and gaps
between scholarship and practice
· Integrate and evaluate information and learning from a range
of different sources better to understand and explore the
complex nature of marketing in practice
· Summarise, justify and present strategic and tactical marketing
recommendations for a chosen organisation in an appropriate
format

6. Coursework Title: Individual Marketing Plan for an
Organisation
Assignment type: Individual report of 3000 words submitted
online
Students will be required to assess market opportunities, select
appropriate options to pursue, create a target market strategy
and develop a marketing plan. A report style of writing (i.e.
breaking the text down into numbered sections and sub-
sections) is required so that your content is clearly signposted
(if you are not clear what this means please ask your tutor).
Tutor contact information and full resources can be found on
the module Blackboard site. Assessment Task
You will be writing a marketing plan for an organisation (or one
of its key products/services) chosen from a selection identified
by the module team.
The marketing plan should be presented as a business report,
written and structured in a formal manner that would be
acceptable as a working document in your chosen organisation.
You can select the UK or an overseas market when writing your
plan.
Although this is a business document, you must support your
arguments, conclusions and recommendations by making
reference to appropriate theory. Choices and recommendations
that you make within your marketing plan must be fully
justified and referenced, using research and theory.Assessment
Structure
In order for your plan to meet the assessment guidelines, you
are advised to structure your report as follows:
1. Introduction including an overview of the chosen company
(from the list overleaf).
2. Industry and Organisational Insight. Identify the most
important factors and key issues facing the organisation and the
category/industry in which it operates. Marks for this
summarised review will be awarded for knowledge, analysis,
evaluation and synthesis.
· In order to complete this task you will need to gather

7. comprehensive research on the marketplace within which the
organisation operates. This is likely to involve analysis of the
macro-environment, micro-environment and target audience as
well as publicly available organisational data.
· Supporting research should be included within an appendix –
no marks are awarded for this.
3. One challenge or opportunity, based upon the preceding
insight analysis which the marketing plan will address.
4. Two SMART marketing objectives based on the
challenge/opportunity
5. Identify and justify a proposed strategy.
6. The tactics (7 Ps) proposed to achieve the objectives and
strategy.
7. Control of the plan to include implementation, monitoring
and measurement.
8. Conclusion.
9. Reflection which critically assesses the difference between
marketing planning in theory and practice.
10. References - using UWE Harvard format.
· You are required to use marketing and planning principles to
underpin your work and cite your sources.
11. Appendices (if required)
· Effective use of appendices will be necessary. If you are
unclear on how to use appendices within a report please contact
the Study Skills team.Key Reference Sources
There is no core text however you are expected to read widely
and a range of reference sources are identified on the module
reading list on Blackboard. These include:
· Dibb, S. and Simkin, L. (2008) Marketing Planning A
Workbook for Marketing Managers. London: Cengage Learning
· Kapferer, JN. (2008) The new strategic brand management:
creating and sustaining brand equity long term, 4th ed. London:
Kogan Page
· Kotler, P., Armstrong, G., Harris, L., Piercy, N. (2017)
Principles of Marketing; European Edition, 7th Ed, Essex:
Pearson

8. · Lehmann, D. and Winer, R. (2008) Analysis for Marketing
Planning. 7th ed. New York: McGraw Hill Education
· McDonald, M. (2017) Malcolm McDonald on Marketing
Planning: understanding marketing planning and strategy, 2nd
ed. London: Kogan Page.
· Wood, M. B. (2013) Essential Guide to Marketing Planning.
3rd ed. Harlow: Financial Times Prentice Hall
· Useful Journal Publications: European Journal of Marketing,
Journal of Consumer Marketing, Marketing Intelligence and
Planning, Journal of Marketing Management, Journal of
Marketing. Students should also read trade journals, such as
Marketing and Marketing Week.
· You should also be sourcing from market reports and other
credible information sourcesList of Organisations
Please choose a brand from the list below:
· Reebok International Limited: Footwear and clothing
company specialising in fitness, running and CrossFit
sportswear.
· Beats Electronics: Consumer audio products. Founded by
music producer Dr. Dre and record executive Jimmy Iovine.
· Innocent Drinks: Producer of smoothies and juice. The
company pledges 10% of all its profits to charity every year.
· Neal’s Yard Remedies: Skin care, cosmetics and essential oils
producer and retailer. Focus on natural and organic products.
Marking Criteria
The following criteria will be used in evaluating this
assessment:
· Insight – summarised overview of the most important factors
and key issues faced by the organisation supported with
appropriate theories/models and analysis (30%). Approx 1000
words.
· Objectives, strategy and tactics, appropriate for the
organisation, clearly defined and justified (30%). Approx 1000
words.
· Implementation, monitoring, and measurement of the proposed
plan (15%). Approx 500 words.

9. · Reflection on marketing planning in practice (15%). Approx
500 words.
· Literacy, structure, presentation of the report and referencing
(10%)
Descriptor
Criteria
Assessment criteria/
weighting
Grading
level
Insight.
Summarised overview of factors and key issues faced by the
organisation
(30%)
Objectives, Strategy and Tactics. Clearly defined and justified
approach
(30%)
Implementation, monitoring and measurement of the proposed
plan.
(15%)
Reflection on marketing planning in practice.
(15%)
Standards of written skills, structure and presentation, including
referencing
(10%)
90-100
PASS
Outstanding
Outstandingly thorough and rigorous research and analysis.
Outstanding range of sources with focus on key and relevant

10. information. Outstanding insight and understanding.
27-30 marks
Compelling links between insight and proposed objectives,
strategy and tactics. Demonstration of outstanding consumer
understanding.
27-30 marks
Outstanding proposal for the implementation, monitoring and
measurement of the plan.
13-15 marks
Outstanding critical evaluation and reflection skills which show
engagement with academic literature and are thoughtful and
insightful.
13-15 marks
Highest standards of written skills and professional
presentation, following the structure specified in the brief.
Outstanding use of external sources, referencing that conforms
precisely to UWE Harvard requirements.
9-10 marks
80-89
PASS
Exceptional
Exceptionally thorough and rigorous research and analysis.
Exceptional range of sources with focus on key and relevant
information. Exceptional insight and understanding.
24-27 marks
Compelling links between insight and proposed objectives,
strategy and tactics.
Demonstration of exceptional consumer understanding.
24-27 marks
Exceptional proposal for the implementation, monitoring and

11. measurement of the plan.
12-13 marks
Exceptional critical evaluation and reflection skills which show
engagement with academic literature and are thoughtful and
insightful.
12-13 marks
Highest standards of written skills and professional
presentation, following the structure specified in the brief.
Exceptional use of external sources, referencing that conforms
precisely to UWE Harvard requirements.
8-9 marks
70-79
PASS
Excellent
Excellent thorough and rigorous research and analysis.
Excellent range of sources with focus on key and relevant
information. Excellent insight and understanding.
21-24 marks
Compelling links between insight and proposed objectives,
strategy and tactics.
Demonstration of excellent consumer understanding.
21-24 marks
Excellent proposal for the implementation, monitoring and
measurement of the plan.
10-12 marks
Excellent critical evaluation and reflection skills which show
engagement with academic literature and are thoughtful and
insightful.
10-12 marks
Excellent standards of written skills and professional

12. presentation, following the structure specified in the brief.
Excellent use of external sources, referencing that conforms
precisely to UWE Harvard requirements.
7 marks
60-69
PASS
65-69%:
Very good
60-64%:
Good
Good/very good research and analysis. Good/very good range of
sources with relevant information summarised. Strong insight
and understanding.
18-21 marks
Close links between insight and proposed objectives, strategy
and tactics.
Demonstration of good/very good consumer understanding.
18-21 marks
Good/very good proposal for implementation, monitoring and
measurement of the plan.
9-10 marks
Good/very good critical evaluation and reflection skills which
show engagement with academic literature and are well-
considered and relevant.
9-10 marks
Very good/good standards of written skills and professional
presentation, following the structure specified in the brief. Very
good/good use of external sources, referencing that conforms
well to UWE Harvard requirements.

13. 6-7 marks
50-59
PASS
55-59% Competent
50-54% Adequate
Generally adequate /competent, methodical research and
analysis. Adequate range of sources with relevant information
summarised. Basic insight and understanding.
15-18 marks
Satisfactory links between insight and proposed objectives,
strategy and tactics.
Some demonstration of consumer understanding.
15-18 marks
Some consideration for implementation, monitoring and
measurement of the plan.
7-9 marks
Adequate/competent critical evaluation and reflection skills
which show engagement with academic literature and are
considered and relevant.
7-9 marks
Adequate/competent standards of written skills and
presentation, following the structure specified in the brief.
Adequate/ competent use of external sources, referencing that
conforms largely to UWE Harvard requirements.
5 marks
40-49
PASS
Weak

14. Weak research and analysis. Weak range of sources with
information inadequately summarised or confusing in places.
Lacking some insights and understanding.
12-15 marks
Some links between insight and proposed objectives, strategy
and tactics.
Weak demonstration of consumer understanding.
12-15 marks
Limited consideration for implementation, monitoring and
measurement of the plan.
6-7 marks
Weak critical evaluation and reflection skills which show some
engagement with academic literature and are reasonably
considered and broadly relevant.
6-7 marks
Weak standards of written skills and presentation, following the
structure specified in the brief. Weak use of external sources,
referencing that conforms largely to UWE Harvard
requirements.
4-5 marks
35-39
FAIL
Poor
A generally limited and superficial level of research and
analysis. Poor range of sources with information not
summarised. Poor insights and understanding.
10-12 marks
Poor links between insight and proposed objectives, strategy
and tactics.
Poor demonstration of consumer understanding within the plan.

15. 10-12 marks
Poor consideration for implementation, monitoring and
measurement of the plan.
5-6 marks
Very weak critical evaluation and reflection skills which show
limited engagement with academic literature and are poorly
considered.
5-6 marks
Poor standards of written skills, presentation. Structure has
issues.
Poor use of external sources, referencing that does not conform
to UWE Harvard requirements.
3-4 marks
25-34
FAIL
Very poor
Very little research and analysis. Poor range of sources with
information not summarised. Very little insight or
understanding.
7-10 marks
Very poor links between insight and proposed objectives,
strategy and tactics.
Very poor demonstration of consumer understanding within the
plan.
7-10 marks
Minimal consideration for implementation, monitoring and
measurement of the plan.
3-5 marks
Very poor reflection skills which show very limited engagement
with academic literature.

16. 3-5 marks
Very poor standards of written skills, presentation, and no clear
structure.
Poor use of external sources, referencing failing to conform to
UWE Harvard requirements.
2-3 marks
0-24
FAIL
Extremely poor
Incomplete
Virtually no research and analysis. Poor range of sources with
information not summarised.
Very little insight or understanding.
May be regarded as a partial submission.
0-7 marks
Very little or no links between insight and proposed objectives,
strategy and tactics.
Tactics may be absent or used inaccurately. Weak or absent
demonstration of consumer understanding within the plan.
0-7 marks
Implementation, monitoring and measurement of the plan very
weak or absent.
0-3 marks
Very little/no attempt at reflection skills which show very
limited or no attempt to engage with academic literature.
0-3 marks
Extremely poor standards of written skills, presentation, and no
clear structure.
References and source attribution absent or largely absent.

17. 0-2 marks
Formative feedback and support during the module
Formative feedback provides opportunities to reflect on your
ongoing work and preparation for your assignment.
Further information about this assessment is available on the
Blackboard site for this module and includes: Feedback is built
into the module design and provides opportunities for tutor
feedback as part of the tutorials.
If you need help your tutor, please contact your tutor:
Michelle Jackson (5X245) [email protected] (Module Leader)
Dr Mark Hollyoake [email protected] (Tutorials)
Martin Williams [email protected] (Tutorials)
Mike Healey [email protected] (Webinars and Tutorials)
Further information about this assessment is available on the
Blackboard site for this module and includes: Module handbook
and reading list sections for marketing planning and supporting
content for the optional sectors and organisations and
FAQ’s.Formatting
Please use the following file format(s): Microsoft Word with a
.doc or .docx file extension. We cannot ensure that other
formats are compatible with markers’ software.
All work should be word processed in 12-point font Arial and
1.5-spaced. All pages must be numbered. Appendices should be
clearly identified.
The first page of your coursework must include:
· Your student number
· The module name and number: (Marketing Planning and
Practice UMKDQD-15-3)
· Your word count
· Report title: ‘Marketing plan for (insert name of
organisation)’Word Limit
The maximum word limit for this coursework is 3000 words.
· There is no +/- 10% on word count and anything after the
maximum word count will not be marked, in line with UWE
Bristol’s Word Count Policy.

18. · In line with UWE policy, this word count includes everything
in the main body of the text (including headings, tables,
citations, quotes, lists, etc.).
· The references, bibliography and footnotes (provided
footnotes only include references) are NOT included in this
word count.Referencing and Assessment Offences
Please ensure you reference all sources used when developing
your assessment, using the UWE Harvard system. Failure to
properly reference your work to original source material can be
grounds for the assessment offence of plagiarism and may result
in failure of the assessment or more serious implications.
Further guidance on correct referencing is available on UWE’s
Study Skills referencing pages.
UWE’s Assessment Offences Policy outlines potential offences
and it is your responsibility to understand this policy and avoid
potential offences. Details of what constitutes plagiarism and
how to avoid it can be found on UWE’s Study Skills pages
about avoiding plagiarism.
Text-matching software (e.g. SafeAssign) is used to check every
submission against other submissions made at the same time,
previous submissions to UWE and other universities, and
internet sources. We may also manually search for matches.
When submitting your work, you will be required to confirm
that the work is your own.
It is an assessment offence to:
· copy work from any source, including your own previous
assessments, and present it as your own work for this
assessment, or to provide your own work to others
· to work with others on the assessment in any way, or for
anyone to make amends on your work (including proofreaders,
who may highlight issues but not edit the work)
· change individual words but keep, essentially, the same
sentences and/or structures from other sources: this will be
detected by text-matching software. Please write in your own
words and style to convey your own learning. Instructions for
submission

19. You must submit your assignment before the stated deadline by
electronic submission through Blackboard. Notification that the
electronic submission portal is open for your assignment is
displayed (usually two weeks before the submission date) in the
Coursework tab in myUWE, the Coursework tab in Blackboard
and via an announcement in the Blackboard course.
Please allow sufficient time to upload your assignment, as the
system becomes busier and slower as the deadline approaches.
Only your final upload will be counted. Ensure all your
information is submitted at one attempt to avoid overwriting
your intended submission. Always check and retain your
receipts.
Late submission in the 24 hours following the deadline will be
accepted but the assignment mark will be capped at a pass.
Submissions after 24 hours will not be accepted. For full
guidance on online submission through Blackboard, see UWE’s
Academic Advice pages on Assignments.
Submissions of coursework by any other method (including a
paper copy, on disk or by email) are NOT permissible for this
module unless specifically agreed in advance of the submission
date.Before submitting your work, please ensure that:
· You have proof read your work thoroughly to ensure your
work is presented appropriately
· You have addressed all the required elements of the
assessment
· You have referenced in accordance with the guidance provided
· You have addressed each of the marking criterion
· The submission is in the correct formatFinal feedback and
marks release
Students will normally receive marks and feedback on their
submission within 20 working days of the submission deadline
(not including public holidays or university closure days). Any
delay in returning students’ work will be communicated by the
module leader via Blackboard.
Feedback on this module is not limited to the written comments
you will receive on individual written assessment submissions.

20. Feedback and marks for this module will be available by 1
September 2021.For further guidance on feedback, please refer
to the module handbook.Further guidance and support
There are a number of sources of support to improve your study
skills, including:
· The UWE Library Study Skills pages – for online support and
bookable workshops
· The Faculty of Business and Law’s Academic Success Centre
for bookable workshops
· Guidance on using UWE’s Library.
Specific study skills pages relating to this module include:
· How to plan and structure your writing
· Writing skills
· Further research skills / techniques
· Report writing
· How to write critically
· English language support
For further guidance on UWE assessment regulations and
terminology see UWE’s Academic Advice pages.
Personal Circumstances
If you are experiencing difficulties in completing a piece of
assessment on time due to unexpected circumstances (for
example illness, accident, bereavement), seek advice from a
Student Support Adviser at the earliest opportunity.
Appointments can be made via an Information Point or online
via the Student Support Pages.
Student Support Advisers can advise as to whether you should
submit an application for ‘Personal Circumstances (PCs)’, how
to do so and what evidence is required to support the
application. Further details on PCs can be found on the Student
Support Pages.
The module leader cannot grant personal circumstances or
extensions.

21. 5
Reflecting on the study plan you previously created.
· Revise your study plan summarizing your current strengths
and opportunities for improvement.
· Develop 3–4 NEWSMART goals for this quarter and the tasks
you need to complete to accomplish each goal.
· Include a timetable for accomplishing them and a description
of how you will measure your progress.
· Describe resources you would use to accomplish your goals
and tasks, such as ways to participate in a study group or review
course, mnemonics and other mental strategies, and print or
online resources you could use to study.