2. Flow & Goals
• Key points
• Industry best-practices and examples
• Takeaways
• Q&A at the end
3. Transaction vs. Relationship
• Historical paradigm shift for companies and
institutions
• Invest early and often, regardless of year or major
• Size doesn’t matter
• Action item: figure out those high-impact, early
exposure opportunities
4. Relatable, Tangible, Attainable
• Students are intimidated
• Leveraging current/previous interns
• Translating your opportunities to students
• Physically showing work
• Action item: tie your company, brand and products
to students’ majors and interests
5. All About Alumni
• UC San Diego Integration
– #1 Request from alumni: professional relevancy
• Alumni engagement vs. Transient & Transactional
Recruitment
• Leverage employee alma maters to drive student
engagement
• Action item: identify alumni advocates and build
alumni networks in company
6. The Black Hole of “Apply Online”
• Back to transactional vs. relational
– “Apply Here” messaging creates a barrier
• Utilizing career center databases
• Personal touch-points before online application
– Hackathons, Clubs, Tailored Events
• Action item: allow students to apply on their
university job board, then follow-up.
7. Beyond Career Fairs
• Necessary Evil
• Build your brand year-round
– “What have you done for me lately” attitude
• Get strategically creative
– Think about cultures
– Example: Intuit / Qualcomm
• Action item: think about culturally relevant, pure
engagement events
8. Takeaways & Action Items
• Start building pipeline regardless of year; incoming and current
freshman could be your future superstar recruit.
• Relate your company and product to students, especially their
majors
• Utilize your alumni; build university alumni networks in your
company and identify advocates
• Make “apply online” the last step of the process; have multiple
touch-points
• Host pure engagement events to build your brand and get exposure
outside of career fairs
Editor's Notes
Take pulse of room on career services, vendors, recruiters, tech, non-tech.
WIL
WIL: You've heard it before, but few companies take it to heart
-Academia to Industry story
-You're not going to stand out if you treat students like numbers, just like everyone else
-Invest Early & Often – Example: Intel & Summer Bridge
JASON: Size doesn't matter - Palantir
WIL: Action item
JASON - Students are intimidated (millenials are digital first... ask how they started dating and they'll say "well, I texted her...".
JASON - Leverage your current / previous interns... don't just ask for a referral, show them their classmates and ask them to choose the specific students you should talk with.
WIL - Translating opportunities to students -focusing on majors/interests of students; Example: Seismic Software, JASON - Example: Target
WIL - Physically showing work, Example - Cleverpet (long line at fair)
WIL - Action item
WIL - Integration
WIL - Big picture, we want alumni engaged because they will always have a bond with their schools, whereas recruiters sometimes get different schools every 6 months-year.
-Roll out red carpet so they keep coming back to us
Jason - Leverage employees (Medalllia)
Jason - Action item
WIL - Transactional vs. Relational
-We get it, at some point the student has to apply online
-Make that the LAST step, not the FIRST step
-Build relationships with students before you tell them to apply online
WIL – Utilizing CSC Databases
-Students more likely to apply on our databases than your public website
-Use that as a resume book! Then find the right students, and invite them to your events. Build the relationship
JASON - Personal touch points (Capital One / Facebook Summer BBQ)
WIL - Action item
WIL - Necessary evil
WIL – Build your brand (Mitchell)
JASON - Get creative (Qualcomm january conferece / AMA / virtual executive sessions), WIL - Intuit
JASON - Action item
