Twitter and Advertising: Four New Advertising Avenues for Savvy Marketers
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This decks shares the full line up of brand opportunities on Twitter including the new Promoted Tweets paid advertising platform including: he key difference between promoted and sponsored tweets and why it's essential to integrate Twitter into other marketing efforts
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Twitter and Advertising: Four New Advertising Avenues for Savvy Marketers
- 1. Twitter and Advertising: Four New Avenues for Socially Savvy Marketers Eric Anderson, VP of Marketing Jamie Beckland, Emerging Media Manager
- 8. Southwest treats customer service as part of its Twitter marketing strategy Public Relations Customer Service
- 9. So what’s the BEST way for a brand to use Twitter?
- 21. Don’t Bother with Sponsored Tweets Difficult to coordinate impression volume Confuses editorial with advertising No control over messaging
- 22. What Are Promoted Tweets? : : ::
Editor's Notes
- -If you don’t already have a Twitter account, please Google “what is Twitter good for?” and read the first 6 results.
- -In small biz, the person=the brand, so there is no need for a differentiated strategy. And there are lots of great resources for small biz on how to use Twitter.
- -Advertising is one component of marketing -But it’s not the only one -Social media is GREAT for marketing; but it’s a tough place for advertising
- -Advertising is one component of marketing -But it’s not the only one -Social media is GREAT for marketing; but it’s a tough place for advertising
- Why are we doing a webinar on advertising on Twitter? The reality is that Twitter is terrible for advertising. Let’s look at a successful Twitter account
- But, look at Southwest’s tweets; none of them are advertising. They may be good marketing, though…
- -This is what you started doing when your CEO said “why aren’t we on Twitter?” -Can’t be just advertising content -Must be compelling and focused on community needs -You must keep self-promotion to no more than 20% of tweets.
- -Case study: palm oil -There’s no advertising on this account, but references palm oil controversy -This is the most basic; let’s look at some more robust Twitter integrations
- -In this Nurse Jackie promotion, users collect isolated letters from Tweets throughout the season -It doesn’t need Twitter specifically, but offers a platform for users to participate in a public way -Takes advantage of Twitter’s default-public/follower POV
- -In this Nurse Jackie promotion, users collect isolated letters from Tweets throughout the season -It doesn’t need Twitter specifically, but offers a platform for users to participate in a public way -Takes advantage of Twitter’s default-public/follower POV
- -In this Meritline.com promotion, users only need to follow and Tweet to be entered to win an iPad -Low barrier to entry increases participation -Gaining followers extends reach of future messages
- -FTC regulations bar consideration for social media coverage without disclosure, therefore no promoting Tweets from followers/fans
- -Poses some risk if they are auto-matched
- -Cause for very high standards and quick turnover in the PT that is featured -Third-parties are important b/c more than 70% of interaction comes from off-site on Twitter