QR Codes Decoded<br />A Crash Course for Marketers<br />on the Present and Future of QR<br />Eric Anderson<br />VP of Mark...
What exactly is a QR code anyway?<br />QR stands for “quick response.” It’s an open-source “2d barcode” format that can be...
QR is just one of many 2d barcode formats.<br />QR<br />But unlike these others…<br />© 2011 White Horse Productions, Inc....
It’s everywhere, and it’s here to stay (for now). <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />The gap betwee...
QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Limited shelf ...
QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Consumers’ lim...
QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Measurable int...
But are consumers down with QR? We needed to know. <br />http://www.whitehorse.com/mobile-retail/<br />In spring 2011, we ...
Our survey found that adoption is gaining rapidly among smartphone users.<br />QR code/barcode scanning among mobile shopp...
And contrary to claims that QR is a novelty, we found that  consumers who start scanning tend to keep scanning.<br />QR co...
BUT there are problems…<br />Every single one of our study participants who attempted to scan a QR code in the store strug...
Best practice #1: Adequate instructions and support. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
Best practice #2: Context must drive content. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
Best practice #3: Measure, measure, measure, and optimize.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
The bottom line: Don’t invest in QR without investing in QR experience design. <br />Thank you!Questions?Eric Andersoneand...
Upcoming SlideShare
Loading in …5
×

QR Codes Decoded

744 views

Published on

Thoughtful use of QR codes can close the gap on mobile engagement with a simple scan to relevant brand content. Make more of QR codes with the essentials of QR experience design outlined in this deck.

Published in: Business, Technology
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
744
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
9
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide
  • Jen
  • Jen
  • Jen
  • Jen
  • Tesco in Korea
  • Jen
  • Jen
  • Jen
  • Jen
  • Jen
  • Jen
  • Jen
  • A QR code management platform is a must-have. They range from very low cost, software as a service models to white label APIs. The right solution depends on your needs, from managing a handful of campaign codes to hundreds or thousands of product codes.
  • Jen
  • QR Codes Decoded

    1. 1. QR Codes Decoded<br />A Crash Course for Marketers<br />on the Present and Future of QR<br />Eric Anderson<br />VP of Marketing<br />White Horse<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    2. 2. What exactly is a QR code anyway?<br />QR stands for “quick response.” It’s an open-source “2d barcode” format that can be read by a smartphone’s camera and linked to useful content. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    3. 3. QR is just one of many 2d barcode formats.<br />QR<br />But unlike these others…<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    4. 4. It’s everywhere, and it’s here to stay (for now). <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    5. 5. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />The gap between offline ads and online action<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    6. 6. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Limited shelf and packaging space<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    7. 7. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Consumers’ limited time and attention<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    8. 8. QR codes appeal to marketers because they can help to overcome some of our most persistent challenges…<br />Measurable interaction in traditional media<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    9. 9. But are consumers down with QR? We needed to know. <br />http://www.whitehorse.com/mobile-retail/<br />In spring 2011, we conducted an ethnographic study of in-aisle use of mobile. We followed it with a survey of 390 smartphone users. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    10. 10. Our survey found that adoption is gaining rapidly among smartphone users.<br />QR code/barcode scanning among mobile shoppers (n=329)<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    11. 11. And contrary to claims that QR is a novelty, we found that consumers who start scanning tend to keep scanning.<br />QR code/barcode scanning among mobile shoppers (n=329)<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    12. 12. BUT there are problems…<br />Every single one of our study participants who attempted to scan a QR code in the store struggled with it. <br />Marketers and retailers aren’t giving consumers enough help with this new experience, creating a real risk of backlash. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    13. 13. Best practice #1: Adequate instructions and support. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    14. 14. Best practice #2: Context must drive content. <br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    15. 15. Best practice #3: Measure, measure, measure, and optimize.<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />
    16. 16. The bottom line: Don’t invest in QR without investing in QR experience design. <br />Thank you!Questions?Eric Andersoneanderson@whitehorse.com<br />© 2011 White Horse Productions, Inc. 1-877-471-4200<br />

    ×