Looking for a social media management platform to scale your program? This deck offers a side-by-side competitive review of ten of the top tools. View the Webinar at http://www.whitehorse.com/resources
Give one person access to many social media accountsGive multiple team members the ability to use one accountCoordinate social participation throughout the organizationTrack and analyze social media marketing performance
-First, let’s clarify monitoring vs. managing – different toolsets that will merge over time. But right now, different core competencies
Why would you let the short URL be a brand impression for the shortener, and not for you?
ROIEngagementSite Analysis – impact of social on siteViralityNo integrations with PostRankNow, let’s take a look at some screenshots from the group reviewed. Not all of the tools offer screenshots, but we’ll cover the ones that do exist.
If necessary, bring in other teams to help evaluateConsider PR, HR, your agency, marketing, customer support
-No cost conversation
Since 2001Grounded in business goalsHelpful frameworks to create entire social engagements
But First…Let’s Reset the Expectations<br />Social media marketing is the first marketing activity where the brand gains no efficiency as it scales<br />“Social media isn’t inexpensive; it’s different expensive”<br /> –Charlene Li<br />http://www.flickr.com/photos/marvin_lee/<br />