Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Management Platform Benchmark Review

2,152 views

Published on

Looking for a social media management platform to scale your program? This deck offers a side-by-side competitive review of ten of the top tools. View the Webinar at http://www.whitehorse.com/resources

  • Be the first to comment

  • Be the first to like this

Social Media Management Platform Benchmark Review

  1. 1.
  2. 2. Social Media Management Platforms:Benchmarking the Competitive LandscapeSeptember 8, 2010by: Jamie Beckland<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  3. 3. But First…Let’s Reset the Expectations<br />Social media marketing is the first marketing activity where the brand gains no efficiency as it scales<br />“Social media isn’t inexpensive; it’s different expensive”<br /> –Charlene Li<br />http://www.flickr.com/photos/marvin_lee/<br />
  4. 4. Social Media Participation Doesn’t Scale<br />*Based on first-person data only, but you know it’s true<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  5. 5. Social Media Management Platforms to the Rescue<br />One person access, many accounts<br />Many team members, one account<br />Workflow participation<br />Track and analyze social media<br />http://www.flickr.com/photos/deskhiker/<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  6. 6. Supported Platforms<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  7. 7. Management Capabilities<br />Campaign-focused:<br />Awareness<br />ObjectiveMarketer<br />SocialOomph<br />Vitrue<br />Conversation-focused:<br />CoTweet<br />HootSuite<br />Postling<br />Balanced-focused:<br />Argyle<br />Spredfast<br />Sprinklr<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  8. 8. Inbox vs. Channelization<br />Inbox-style Aggregation:<br />Argyle<br />Sprinklr<br />CoTweet<br />Awareness<br />Channelization:<br />HootSuite<br />ObjectiveMarketer<br />Posting<br />Spredfast<br />None:<br />SocialOomph<br />Vitrue<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  9. 9. Team Management Capabilities<br />How many internal teams?<br />How many users?<br />Granularity of rights/control?<br />Roles-based permissions<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  10. 10. Scheduling and Social Sharing<br />Scheduled post functionality<br />Drip queues<br />Automatically shorten URLs<br />The Rise of URL shorteners<br />Matching back short URLs<br />Branded URLs<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  11. 11. Analytics and Reporting<br />ROI is not the only story…<br />Engagement<br />Site Analysis<br />Pass-along<br />http://www.flickr.com/photos/marvin_lee/<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  12. 12. Sample View - Argyle<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  13. 13. Sample View - CoTweet<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  14. 14. Sample View - Hootsuite<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  15. 15. Sample View - Postling<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  16. 16. Sample View - SocialOomph<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  17. 17. Sample View - Spredfast<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  18. 18. Supported Platforms<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  19. 19. Deciding Which SMMP is Right for You<br />First, identify your pain points:<br />One person access, many accounts<br />Many team members, one account<br />Workflow participation<br />Track and analyze social media<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  20. 20. Deciding Which SMMP is Right for You<br />Next, determine growth priorities<br />Bigger team?<br />More departments?<br />More social activity?<br />New channels?<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  21. 21. Deciding Which SMMP is Right for You<br />Finally, test drive the top three fits<br />Almost all will offer a temporary membership<br />Ensure that your supported channels are supported<br />Cost should not be a strong consideration<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  22. 22. And When in Doubt, Call White Horse<br />Our team has tested all these tools, and continue to test new tools as they become available<br />Dedicated social and emerging media expertise<br />We create frameworks to guide social channel strategy<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  23. 23. Thank you!jbeckland@whitehorse.comwww.whitehorse.com/blogTwitter: whitehorsepdx<br />© 2010 White Horse Productions, Inc. Content may not be reused without permission. <br />
  24. 24. © 2009 White Horse Productions, Inc. Content may not be reused without permission. <br />

×