1. State Farm Insurance
#WorryFree

2. Client Issue/Problem
• The goal of this commercial is to attract more
clients, those who might have valuables
around the house – a high traffic area, or
children running around, etc…
• This commercial also depicts several different
scenarios in which consumers are given a hint
as to the different types of insurance they
offer: Home, Business & Car

3. Strategy
• “Shit Happens”
Basically – don’t worry, we’ll cover you.
Throw a party – We got you.
Humor.

4. Target Audience
• Homeowners
• Car Owners
• Business Owners
• …Anyone without insurance.

5. Media
• #WorryFree Campaign
• Facebook Participation
– Videos of celebrations, consumer participation.

6. Creative
• Consumer Participation
• Slow Motion Destruction
– Homes
– Cars
– Businesses
• Shows the many things that can be insured

7. Insight
• Show more of a business when depicting that
scenario, instead of bikes or an empty studio
type room
• It is a very open concept, can be used in any
sports, party, celebration type scenario and
not just closed off to World Cup coverage.