Steps of a multi-channel marketing strategy.

1. LP-3
Wendy Bauer

2. Reasons why a email marketing campaign a
important part of a coordinated multi-
channel campaign strategy.
*Cost-effective way of communicating with
customers.
*Companies control brand alignment and
campaign timing.
*Most used communication channel by all ages.
*Quick customer response time after receiving
message.
*Is the center of your multi-channel strategy.
*Supports the other channels of your campaign.

3. *Using a SWOT Analysis will give you accurate
insight on how to market your product
effectively.
*A concise powerful statement that
differentiates your brand from your
competitors.

4. *By defining your target market into geographic,
demographic, socioeconomic, psychographic,
behavioral, & product-related segmentations it will
increase your marketing effectiveness.
*Frequently test your segments to be able to assess the
segmentation for effectiveness.
*By optimizing the campaign messages to fit each
segment you will be most effective.

5. *By creating urgency it will grab the customers
attention because they do not want to miss a deal.
*Appealing offers have a way of grabbing the customers
attention to act now.
*Be enthusiastic in your messages it will create
excitement in the customer.
*Use countdown sequence emails letting the customer
know how many days or hours left in the sale. This
entices the customer to not lose out on a sale.

6. *By using the same color scheme, visual imagery, logo,
voice, look and feel. This gives the customer a
cohesive feel of your brand. Makes your brand stand
out from the rest.
* By publicizing your logo everywhere and be
consistent. This will build a strong brand and build
value to your product.

7. *By giving the customers all the ways of contact
possible to receive information on the product they
are looking for. Such as 1-800#, PURL, Website, Email,
& Company URL. It gives your company ways of
capturing the customers contact information.
*The best results of lead capture is if you leave it
simple. The simpler the form is, the more people will
typically take the time to fill it out. The best is just
asking for a email address, This will convert to leads
for your next campaign.