The view from the press box: sports and media in the 21st century
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A presentation for a videoconference class from the University of Georgia (Grady Sports Media) to Central Michigan University.
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The view from the press box: sports and media in the 21st century
- 1. The View from the Press Box David Welch Suggs, Jr., Ph.D. @welchsuggs UGA to CMU October 9, 2014
- 2. Poll results 1 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Team website Team social media Live broadcast Live streaming Fan publication/website Blog network Fan social media Local news outlets Scheduled sports broadcasts National news outlets What sports media do you consume? Never Once a month Once a week Once a day Several times a day
- 3. Poll results 2 • More-frequent usage of… • team websites, team social media: correlated with beliefs in originality, fairness, accuracy • Fan publications and fan social media: correlated with beliefs in originality • Scheduled sports news shows: negatively correlated (weakly) with beliefs in accuracy and fairness • No significant correlation in beliefs about local and national media
- 4. How things used to work
- 5. A short history of the sports media bargain • Sports = audience • Godding up the athletes • Gee-whiz vs. aw-nuts • The Chipmunks • Balancing access and independence
- 6. How they work now
- 7. What it means • Access • Publishing • Competition • Pecking order
- 8. Fits and starts • FIU case • USC
- 9. What’s journalism? What isn’t? • USC piece from earlier • Hustle Belt (?) • Morning Sun • Mlive
- 10. Suggs’s rules: Journalism is… • Impartial • Transparent • Credible • Original
- 11. Your blogs • Who is your audience and what do they want? • Live game coverage? • Feature content? • Video/multimedia? • Community-building? • Where are they? What forms of social media? • What will they respond to? • Volleyball (opinion) • Wrestling (inspiration) • Golf (clean) • Women’s soccer (responsive) • Field hockey (points of entry) • Cross-country (links and sked)
- 12. Areas for improvement • Language errors are bush league • Grammar • Punctuation • Word choice • Style • Play to your strengths (no photo is better than lousy photo) • Link to external content • Push content to social media • Multimedia • Freshness • Search engine optimization • Live coverage
- 13. Most important: Look for stories • What’s the arc? • Show, don’t tell • Active verbs • People, not abstractions, as subjects
- 14. Thank you!