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Updated 2012: So you're on social media – now what?

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A webinar held May 24, 2012 in Toronto.
For a recorded version, go to http://bit.ly/Lwtj7q.

Published in: Business, Technology
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Updated 2012: So you're on social media – now what?

  1. 1. SO YOU’RE ONSOCIAL MEDIA NOW WHAT? Amy Sept  Nimbyist Communications Hosted by Artez Interactive
  2. 2. @amysept / @nimbyist www.nimbyist.com
  3. 3. Image used under CC Brian Solis, Jess3
  4. 4. • Casual• Conversation-based• Photos, video, links• Time sensitive• Filtered• 52% of users visit daily
  5. 5. • Casual• Conversation-based• In the moment• 175 million tweets daily• 40% don’t actually tweet
  6. 6. • Professional• Sharing of information• More focus on activities• Just 6% of users log on daily
  7. 7. • Primarily image-based• In the moment• Images can also be links• Accounts for 3.6% of referral traffic – just behind Twitter.• 97% of Pinterest users are women.
  8. 8. http://www.flickr.com/photos/cverdier/4321365261
  9. 9. http://www.flickr.com/photos/38565413@N03/5086611825
  10. 10. WHOdo you want to connect with? WHY do you want to connect? WHATare you going to talk about? HOW will you move forward?
  11. 11. http://www.flickr.com/photos/matthewfield/2306001896/
  12. 12. WHO do you want to connect with? • Connection to organization? • Gender? • Location? • Interests? • Psychographic details (ie what stage of life are they in?) • Preferred social network?
  13. 13. WHO do you want to connect with? • Looking for information and/or support • Female, 45-50 years • Caring for aging parents, teenagers • Entrepreneur • Uses Facebook to connect with friends • Relies on the Internet for information
  14. 14. WHOdo you want to connect with? WHY do you want to connect? WHATare you going to talk about? HOW will you move forward?
  15. 15. We will knowwe’ve beensuccessfulif … http://www.flickr.com/photos/cambiodefractal/503032254
  16. 16. Set realistic targets!Remember >> S.M.A.R.T. goals! http://www.flickr.com/photos/hikingartist/4789352849
  17. 17. WHY do you want to connect? I UNDERSTAND. I BELIEVE. (understanding) (belief) I KNOW. I DO. (awareness) (action) CC: photo by foshydog on flickr
  18. 18. WHY do you want to connect? “There is an emerging body of evidence that those individuals who do interact through two or more channels can be significantly more loyal.” Blackbaud / Hartsook Institutes for Fundraising
  19. 19. WHOdo you want to connect with? WHY do you want to connect? WHATare you going to talk about? HOW will you move forward?
  20. 20. “You have to earn yourplace in your audience’s minds every day.” Owen Thomas, VentureBeat http://www.flickr.com/photos/visionello/4458183538
  21. 21. http://www.flickr.com/photos/bonvoyagetohappy/5561851941
  22. 22. WHAT are you going to talk about? “I NEED HELP” “HOW CAN I HELP?” “I WANT TO LEARN MORE”
  23. 23. WHAT are you going to talk about? • Local resources “I NEED HELP” • Safety planning • Financial Planning “HOW CAN I HELP?” “I WANT TO LEARN MORE”
  24. 24. WHAT are you going to talk about? • Local resources “I NEED HELP” • Safety planning • Financial Planning • Recognition of sponsors “HOW CAN I • Accomplishments HELP?” • Highlight need (statistics) “I WANT TO LEARN MORE”
  25. 25. WHAT are you going to talk about? • Local resources “I NEED HELP” • Safety planning • Financial Planning • Recognition of sponsors “HOW CAN I • Accomplishments HELP?” • Highlight need (statistics) • Signs of abuse “I WANT TO • What to do if you suspect LEARN MORE” • Impact of abuse
  26. 26. CONTENT CURATOR CONTENT CREATOR• News • Blog posts• Research • Newsletters• Trends • Website content• Statistics • Brochures• Tips • Media coverage• What problem does our audience have and what resources exist to solve it?• If none exists, is it possible for us to create a resource to share?• What else is our organization doing, and how can social media help promote those efforts?
  27. 27. How do you currently connect? Website? Newsletter? Other?
  28. 28. WHOdo you want to connect with? WHY do you want to connect? WHATare you going to talk about? HOW will you move forward?
  29. 29. http://www.flickr.com/photos/george/3047558085
  30. 30. • Who will be responsible?• How much time do you have available?• Who is ultimately in charge?• How can you integrate social media across the organization? (Hint: Be proactive)• Can you share responsibility to get other departments involved?• How will you respond to negative comments?• How can you promote your social media accounts?
  31. 31. http://www.flickr.com/photos/alphageek/233472093/in/photostream/
  32. 32. TIP: Check your web site’s referral sourceshttp://www.flickr.com/photos/gerlos/3119891607
  33. 33. Sources• Photos used under Creative Commons from Flickr.com.• LinkedIn statistics: http://press.linkedin.com/about (March 2012)• Social Media Statistics for 2012: http://www.digitalbuzzblog.com/social- media-statistics-stats-2012-infographic/ (January 2012)• Pinterest User Trends: http://iquariusmedia.com/2012/02/pinterest- infographic-user-trends/ (February 2012)• Twitter stats in 2012: http://www.webanalyticsworld.net/2012/03/twitter-stats-in-2012- infographic.html (March 2012) http://www.flickr.com/photos/tabor-roeder/5423474969/
  34. 34. Thank you! Amy W. Sept Nimbyist Communications www.nimbyist.com 416.619.7730 amy@nimbyist.com @amysept / @nimbyist

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