HTML5 – Mobile Paradise?   Stephan Haux   Director Product Management   NetbiscuitsSeptember 11, 2012       © Netbiscuits ...
Agenda   About Netbiscuits & About Biscuits   HTML5 – Vision and Goal   Reality Check – Mobile & HTML5   Encouraging S...
What is Netbiscuits?The world’s leading cloud platform for the development and delivery of next generationWeb Apps across ...
Our Platform by Numbers                       User base of                                     More than          15,000pr...
World Class Customers and Partners Customers                          Partners  September 11, 2012    © Netbiscuits 2012  ...
News and Awards                           Best Mobile Web Publishing                           Platform                   ...
How it works – The BiscuitsUsing Biscuits building blocks, the creation of award-winning Web Apps cannot be easier        ...
The Biscuits – Our Secret Sauce30+ highly flexible building blocks, pre-tested and constantly updated, auto-adaptive foran...
Getting Really StartedSeptember 11, 2012   © Netbiscuits 2012   9
HTML5 & Mobile Web born at the same time… roughly  Internet capable phone    September 11, 2012      © Netbiscuits 2012  ...
HTML5 Vision One Platform for all: Web Sites & Apps – From phone to TV Combined from XHTML 1.1 + HTML 4.01 Design Guida...
Reality Check   Mobile and HTML5 have   drifted apartSeptember 11, 2012         © Netbiscuits 2012   12
HTML5 – Carried Away by Desktop Desire Richer and Richer Graphical User Interface  … missing interaction More animations...
HTML5 - A Standard in MotionOut of 17 core features of HTML5 only 3 / 4 are supported by a majority of the top 10devices i...
Native Apps  September 11, 2012   © Netbiscuits 2012   15
Gartner Hype Cycle June 2012                                             “A working subset and de                         ...
Android Device Fragmentation599 Manufacturers                       11 OS Versions                                        ...
Guardian – August 2012  September 11, 2012     © Netbiscuits 2012   18
HTML5 & Mobile will thriveSeptember 11, 2012   © Netbiscuits 2012   19
Encouraging Signs: DesignWorking to make a dream come through: “One Web”                                Encouraging first...
Encouraging Signs: DesignStriving for “Apple Grade Design”    September 11, 2012              © Netbiscuits 2012   21
Encouraging Signs: Outperforming PC Online                        Mobilized Commerce can outperform                      ...
Encouraging Signs: Brands going mobile                        Increasing budgets for Mobile Web                        D...
Encouraging Signs:Reaching beyond Buzz Words                        Making SoLoMo useable:                           Geo...
Done? – Not yet… A Lot of work out there                             Multi Screen                                Users o...
Conclusion: HTML5 – Mobile Paradise?  September 11, 2012    © Netbiscuits 2012   26
Thank You   To learn more, visit: netbiscuits.com   or follow us: @netbiscuits   Stephan Haux   Director Product Managemen...
Upcoming SlideShare
Loading in …5
×

2012.09.11 w3 c html5 mobile paradies

403 views

Published on

Presenting at the W3C day; talks about the Mobile and HTML5 and how the two need to align again for a better mobile web.

Published in: Technology
  • Be the first to comment

2012.09.11 w3 c html5 mobile paradies

  1. 1. HTML5 – Mobile Paradise? Stephan Haux Director Product Management NetbiscuitsSeptember 11, 2012 © Netbiscuits 2012 1
  2. 2. Agenda About Netbiscuits & About Biscuits HTML5 – Vision and Goal Reality Check – Mobile & HTML5 Encouraging Signs September 11, 2012 © Netbiscuits 2012 2
  3. 3. What is Netbiscuits?The world’s leading cloud platform for the development and delivery of next generationWeb Apps across all mobile and connected devices September 11, 2012 © Netbiscuits 2012 3
  4. 4. Our Platform by Numbers User base of More than 15,000pro developers 10 billion 110,000 Pages and content items Web Apps and Hybrid Apps live delivered / month 150 10,000+ Inhouse-tested device profiles million Average new profiles per month 50+ Videos delivered / month Incoming page requests Worldwide users from from 1st Cloud Platform 3,583 147 distinct device different (Launched 2007) types / month countries September 11, 2012 © Netbiscuits 2012 4
  5. 5. World Class Customers and Partners Customers Partners September 11, 2012 © Netbiscuits 2012 5
  6. 6. News and Awards Best Mobile Web Publishing Platform ME Awards won for the 2nd time since 2009 Leading Mobile Application Development Platforms 2012 Ranked in Gartner Magic mWeb Awards Quadrant Since 2009 2012 Best Fashion or Beauty Frost & Sullivan European Best Practice Awards Mobile Website 2011 Best Mobile Apps Deployment Meffy & Eppy Platform Awards 2011 Best Mobile Website September 11, 2012 © Netbiscuits 2012 6
  7. 7. How it works – The BiscuitsUsing Biscuits building blocks, the creation of award-winning Web Apps cannot be easier Header Biscuit Search Biscuit Menu Biscuit Image Biscuit Image Biscuit Awarded Created by Image Biscuit
  8. 8. The Biscuits – Our Secret Sauce30+ highly flexible building blocks, pre-tested and constantly updated, auto-adaptive forany connected device  Biscuits enable the efficient deployment of standard UI elements and application features  menus, galleries, articles, lists, forms...  advertising, localization, social media, search, analytics...  Support HTML5, got Responsive Design built-in; provide different modes to adapt automatically to the capabilities of any connected device  Enable up to 1.86 trillion adaptations within your Web App out of the box September 11, 2012 © Netbiscuits 2012 8
  9. 9. Getting Really StartedSeptember 11, 2012 © Netbiscuits 2012 9
  10. 10. HTML5 & Mobile Web born at the same time… roughly  Internet capable phone September 11, 2012 © Netbiscuits 2012 10
  11. 11. HTML5 Vision One Platform for all: Web Sites & Apps – From phone to TV Combined from XHTML 1.1 + HTML 4.01 Design Guidance  Including the API & DOM into the spec design  Build to run on low powered devices  Web apps run offline as well Content  Getting media from plug-in to core  Semantic capabilities <section>, <article> etc.  Leveraging Capabilities outside the browser (microphone, storage) Ideal support for Mobile Web September 11, 2012 © Netbiscuits 2012 11
  12. 12. Reality Check Mobile and HTML5 have drifted apartSeptember 11, 2012 © Netbiscuits 2012 12
  13. 13. HTML5 – Carried Away by Desktop Desire Richer and Richer Graphical User Interface … missing interaction More animations & transitions require CPU power … but camera still hardly supported by mobile browsers September 11, 2012 © Netbiscuits 2012 13
  14. 14. HTML5 - A Standard in MotionOut of 17 core features of HTML5 only 3 / 4 are supported by a majority of the top 10devices in the USA, the UK, Germany, France, Spain, Australia etc. In 2012, Facebook joined the W3C to help getting HTML5 standardized and launched Ringmark, a mobile browser test suite for HTML5 feature support. Source: Caniuse, September 2012 September 11, 2012 © Netbiscuits 2012 14
  15. 15. Native Apps September 11, 2012 © Netbiscuits 2012 15
  16. 16. Gartner Hype Cycle June 2012 “A working subset and de facto standard may be driven by mobile devices” September 11, 2012 © Netbiscuits 2012 16
  17. 17. Android Device Fragmentation599 Manufacturers 11 OS Versions .3.3+3997 Device Types 100+ Screen Sizes Source: OpenSignalMaps, May 2012 September 11, 2012 © Netbiscuits 2012 17
  18. 18. Guardian – August 2012 September 11, 2012 © Netbiscuits 2012 18
  19. 19. HTML5 & Mobile will thriveSeptember 11, 2012 © Netbiscuits 2012 19
  20. 20. Encouraging Signs: DesignWorking to make a dream come through: “One Web”  Encouraging first steps  Responsive Design debate  Understanding of its merits as well as short comings  Likely Next Steps  Understanding Diversity of Screens + Location + Context September 11, 2012 © Netbiscuits 2012 20
  21. 21. Encouraging Signs: DesignStriving for “Apple Grade Design” September 11, 2012 © Netbiscuits 2012 21
  22. 22. Encouraging Signs: Outperforming PC Online  Mobilized Commerce can outperform Stationary rivals  New Demographics  Mobile – HTML5 base Web is the economically viable option September 11, 2012 © Netbiscuits 2012 22
  23. 23. Encouraging Signs: Brands going mobile  Increasing budgets for Mobile Web  Demonstrate value of the web  Link ability  Importance of Search  Explore new use cases September 11, 2012 © Netbiscuits 2012 23
  24. 24. Encouraging Signs:Reaching beyond Buzz Words  Making SoLoMo useable:  Geo coordinates are nothing provide context  Social does need purpose September 11, 2012 © Netbiscuits 2012 24
  25. 25. Done? – Not yet… A Lot of work out there  Multi Screen  Users own multiple devices  Adhoc linking of screens  Diversity  RD column based needs expansion to honor User Interaction concepts  Merge Context and Device  Geo: Technology & Opt In  Turn frequent use into serving the user September 11, 2012 © Netbiscuits 2012 25
  26. 26. Conclusion: HTML5 – Mobile Paradise? September 11, 2012 © Netbiscuits 2012 26
  27. 27. Thank You To learn more, visit: netbiscuits.com or follow us: @netbiscuits Stephan Haux Director Product Management s.haux@netbiscuits.com Twitter: @sthauxSeptember 11, 2012 © Netbiscuits 2012 27

×