This document discusses tips for avoiding common pitfalls in customer experience programs. It identifies that less than 1/3 of CX programs are delivering what CEOs demand. The document then outlines 5 tips to avoid becoming "roadkill" on the CX journey: 1) Create and prove value by tying CX efforts to business metrics and outcomes. 2) Infuse CX into all aspects of the organization. 3) Organize for success with dedicated leadership and cross-functional teams. 4) Leverage the voice of the customer through listening strategies. 5) Empower employees and align them with the CX vision.