1. SRB Company’s Consistency of Aims
Long Term Company Objective
Increase the Market Shares from 20% to 25% in two years, through Market Penetration and Market Development
Annual Objective Marketing Annual Objective Finance Annual Objective IT
Increase the marketing personnel Obtain long term financing of Investment of Rs.500, 000 this year for
by 5 this year. Rs.20, 00,000 this year. improving video conferencing System
through;
ITU H264 / MPEG 4
IP Bandwidth Support: 64 kbps to 2 Mbps
Promotion Investments
Improve the internet speed
Public Relations Accounting
Improvement of video resolution
Advertising Working Capital should Installing recording facility
not be less than 200,000
Explanation:
This diagram shows the consistency of aims because; horizontally and vertically the
objective is same which is to increase the market shares of the company. This diagram
helps us for the implementation of the strategy. Long term objectives are broader in
sense and having more than one year period. Annual objectives are means to achieve
the long term objectives and the police written over here are means to achieve the
annual objectives. Simply through consistency of aims diagram reach from general to
specific.
