This is just a short preview of Lynne's talk at the 2012 Emerging Media Conference in Seattle. To watch the video of his talk and others visit http://wappow.com/category/emerging-media/

1. AUGMENTED REALITY
Merging Our Real World With The Virtual

2. What Is Augmented Reality?
Real World | Augmented Reality | Virtual
Where We Are Virtual Space
The Physical Plane Exceeds Bounds
Of Physical

3. What Is Augmented Reality?
“AR augments the real world environment with virtual
information improving people’s senses and skills.”
- Ronald Azuma, A Survey of
Augmented Reality

4. This Is Augmented Reality

5. Mobile Apps Driving AR
Adoption

6. But It’s So Much More Than
Mobile
Internet of Things
RFID
• Ease of Use
• Provides Utility
• Engaging Experiences

7. Zeal Optics Z3 GPS Goggle

8. Mercedes Benz AR Dashboard

9. Google’s Project Glass

10. And Print Isn’t Dead Yet

11. Thank You
Lynne d Johnson
@lynneluvah | WaggenerEdstrom.com