Neuromarketing shrt

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Inspiring Keynote at the 2011 Emerging Media Conference. To watch the video of this and other talks visit http://wappow.com/videos

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Neuromarketing shrt

  1. 1. Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  2. 2. Neuromarketing
  3. 3. @rogerdooley
  4. 4. @rogerdooley• No Mind Reading• No “Super-Ads”• No Buy Button
  5. 5. Iceberg: 88% HiddenMind: 95% Subconscious(Lakoff & Johnson)
  6. 6. sky the seamless gray is
  7. 7. @rogerdooley
  8. 8. Impatient:Short Term More Important -Margo Wilson and Martin Daly
  9. 9. Bikini Pics: WorseDecisions Journal of Consumer Research
  10. 10. Attractive Photo = -4% Interest RateMarianne Bertrand et al, 2005
  11. 11. Simple vs.Complex
  12. 12. Simple Fonts Convince
  13. 13. Complex Fonts Imply Effort
  14. 14. Get on the same team!
  15. 15. MatchEmotions
  16. 16. Your Social BrainEmerging Media Conference January 24, 2011 Roger DooleyNeuroscienceMarketing.com @rogerdooley Copyright 2011 Dooley Direct, LLC Some Stock Images via Shutterstock
  17. 17. 2 Reasons Why Your Site Shouldn’t Suck@rogerdooley
  18. 18. User Stress up 50% CA/Foviance Study

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