3. • The world is becoming
interconnected
• Cultural exchange
• Increased the production of
goods and services
• Multinational corporations with
subsidiaries in many countries
• Globalization has been taking
place for hundreds of years
Result :
• increased international trade
• a company operating in more than one
country
• greater global economy
• free movement of capital, goods, and
services
4. • Increasing connections take place through intensified flows of ideas,
goods, and people
• Ideas, technologies, and diseases
• Goods from many place of manufacture
• People migrations for work, political asylum, family consolidation, and
long-distance tourism
• The spread of images and message through the media of TV, film, the
Internet and print.
5.
6. • A product or service is developed
so that localization is relatively
easy to achieve.
• requirements referred to as
an internationalization
effort.
• The process of first enabling a product to be localized
• localizing it for different national audiences
• known as product globalization.
7. • Despite globalization force, many local customs and practices preserve
local identities. Ex. Pop music
• Changes and intensification of ideologies, especially religious or
political beliefs.
• Religious difference among Christian, Muslim, Jewish, Buddhist, and
Hindu countries continue to be signification.
• Demonstrators resist the visible economic penetration of countries
around the world by global media and corporations
- CNN, the Murdoch group, McDonald’s, Starbuck, Toyota, and Nike.
