Bmgt 364 case study 3

1. BMGT 364 Case Study 3
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CASE STUDY
Mike Davis worked for one of the big outdoor sporting goods stores for more than seven years.
Although he never completed his degree, Mike took some management courses at the local
community college. The knowledge he gained from his coursework along with his own tenacity
enabled him to rise into entry-level management. Although Mike enjoyed his job, he couldn’t
help wondering if there was more to life. Mike always wanted to open his own business because
he wanted to be his own boss and thought he might be able to earn a decent living.
Recently, retired from a career with the school system as a PE teacher and sports coach, Mike’s
Aunt Daisy was looking to fulfill her dream of having an outdoor adventure business. She had
inherited some property years back but had not done anything with the land to this point. When
Aunt Daisy learned that Mike was thinking along the same lines, she determined it was time to
start a business. The two decided to go into business together and brought in Mike’s younger
brother, Ethan, who was working part-time as an athletic trainer. The trio combined their savings
and started hashing out a plan to use the five acres of land that Aunt Daisy had inherited.
The concept was simple…to open a business where teenagers, young adults, and work teams
from local businesses could enjoy hours of outdoor fun and entertainment. There was limited
sports and entertainment for the target audience so the family decided to open a themed outdoor
paint ball park, which they called Outdoor Adventure Paintball Park. Outdoor Adventure offers
customers a choice of five battlefields, each offering a different level of play.
Each field provides a unique experience for hours of enjoyment. There is the civil war field with
a simulated headquarters and trenches; an old castle, which is made of multiple levels and a
tower; the woods, which offers a true woodsy battle with placement of several man-made
buildings for additional cover; the village, which is a large field with a wooded section running
down one side, a two story building and bunkers in the middle, with a creek running down the
other side; and the hill, which contains a wooded section and a number of bunkers on a steep
incline. A small store is strategically placed in a location central to the fields to eliminate the
need for guests to leave the playing area.
The costs to customers vary, with rental packages starting at $25 per person. Customers may also
purchase a la carte based on their individual needs. Additionally, season passes are available for

2. a cost of $150 and birthday party packages are available for $300. The minimum age to
participate in a paint ball event is 10 years.
In addition to the five battle fields, there are six air ball fields that are formatted for 3, 5 and 7-
man tournament play. Air ball fields offer a variety of layouts that are constantly changed to
keep up with the latest craze in tournament play. Many of the fields have dedicated fill stations
to eliminate the need for players to leave the field to reload.
The facility also includes a shooting gallery designed to allow individuals to sharpen their
shooting skills. The gallery contains high velocity paint guns and a variety of still and moving
targets. Players may practice aiming, have shootouts or just blast away at targets for sheer
enjoyment.
Mike manages the business and spends most of his time in his office with the door closed, Ethan
trains new employees and supervises paint ball events, and Aunt Daisy has oversight of the
shooting gallery. The business started with three employees but has grown quickly to a staff of
20.
The venture seemed like a good idea. The family’s passion for sports and working with youth
appeared to be paying off. There are loyal repeat customers who purchase expensive equipment
and supplies from Ethan. These customers also enjoy attending extra training and information
sessions. The tournaments have become popular and the local news has been covering the
events. Moreover, the business has a reputation for being a safe family friendly environment.
However, recently, Outdoor Adventure has been experiencing growing pains. Scheduling is
becoming more challenging as the activities on the field increase. Staff is pulled from one area
of the park to provide coverage in another. Employees are starting to complain that they do not
understand their job duties outside of the paint ball fields and feel they need additional training
and procedures. Additionally, a major event was missed due to double-booking. A number of
customers have expressed their displeasure with the service and, as a result, spending less time
on the field. Local businesses are not responding to special discounts for employee events.
There has been an increase in workplace mistakes but fortunately these have not resulted in
serious accidents. Customers and employees are starting to question the leadership and often
ask, “How long can a business like this one last?” or “Who’s running the show?”
Mike has noticed a dip in sales and is now starting to feel they are losing control of the business.
While the two closest competitors are 30 – 45 miles away and do not offer nearly the same
amenities, Mike understands that if they do not do something quickly, their customer base may
decide travel to the competition. Moreover, his passion for owning a sports-oriented business is
waning. He is concerned about the continued success of the business but the work no longer
seems fun or interesting.
Aunt Daisy, on the other hand, is not interested in discussing the books and does not see any
need to worry. She is not concerned about what Mike calls “a few random incidents” and sees
the dip in sales as an indication that it would be a good idea to expand the offering. In fact, she

3. has been presented with the possibility of forming a paint ball competing team. She feels this
opportunity is too big to pass up and wants to convince the others that it’s a good time to pursue.
INSTRUCTIONS
You have been hired as a consultant to help Mike Davis and his family to solve the problems
with his business both day-to-day and over the long term (strategically). You will create a
consultancy report that covers the four functions of management. In creating the consultancy
report, you must also demonstrate how the four functions of management are interrelated
showing how issues in one function impact other functions.
In speaking with Mike, Ethan and Daisy, you already know the following about the business
owners:
1. failed to develop or share a mission statement;
2. failed to determine the best way to organize resources, including personnel;
3. underestimates the importance of recruitment, job design and descriptions, and
training;
4. assumed that motivation will occur naturally;
5. fails to define standards and other measurable outcomes;
6. ignored negative information;
7. delayed actions to improve organizational outcomes.
Be succinct in your writing but persuasive so that the recommendations will have positive
outcomes for the business.
Students are not using buzz-word and are not defining terms using a dictionary. Students are
expected to present the material in a professional manner describing and explaining to the
owners. As a consultant, you should be secure in your presentation to Mike, Ethan and Daisy.
Avoid telling the owners that they should do this or must do that but write in an action-oriented
manner. Students are expected to make connections between the facts of the case study and
concepts, theories, and ideas presented in the course material.

4. Step 1: Create a Word or Rich Text Format (RTF) document. This consultancy plan should be
presented in a professional manner using single space, double-spaced between paragraphs. The
final product will be between 6-8 pages in length excluding the title page, diagrams and
reference page.
Step 2: Title page with your name, the course name, the date, and the instructor’s name.
Step 3: Since students are probably not familiar with writing a consultancy report, the following
resources have been provided to assist in writing the report.
Outline for Consultancy Report
Step 4: In writing a case study, the writing is in the third person. What this means is that there
are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or
your” (second person writing). If uncertain how to write in the third person, view this
link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person
Step 5: In writing this assignment, students are expected to support the reasoning using in-text
citations and a reference list. If any material is used from a source, it must be cited and
referenced. A reference within a reference list cannot exist without an associated in-text citation
and vice versa. View the sample APA paper under Week 1 content.
Step 6: In writing this assignment, students are expected to paraphrase and not use direct
quotes. Learn to paraphrase by reviewing this
link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html
Step 7: In writing this assignment, students may use external resources but the majority of
resources will come from the course readings with a wide array of readings used.
Step 8: Review the grading rubric for the assignment.
Step 9: Read critically and analyze the case study provided under Week 5 content. Notate the
key points in the case study.
Step 10: Create an executive summary. Although a report must be complete when presenting
to a client, the expectation is that there is an executive summary so that the client can read
quickly the main features of the report. The executive summary should be written in a way that
makes the client want to read more so it must have enough information to see the potential
behind the recommendations without having to read the entire report.
So you aren’t sure how to write the executive summary. Check out this resource to help you
write the summary:
How to Write an Executive Summary: http://articles.bplans.com/writing-an-executive-summary/

5. Step 11: Respond to the required elements of the assignment. Be clear and concise in the
writing and make sure the questions are comprehensively answered.
 In creating the consultancy report, students will first assess the business and identify
specific areas of strengths and weaknesses of the business as it relates to the components
of the P-O-L-C. In completing this section, do not create a heading for each element of
the P-O-L-C but write from the perspective of the consultant discussing the strengths and
weaknesses of the business;
 Select a management model (class hierarchy, democratic hierarchy, collaborative
management or collective management) and explain why the selected model is most
appropriate for Outdoor Adventure Paintball Park;
 Develop roles and responsibility of the owners and employees (Be creative in completing
this task); Discuss why these positions are necessary to the business;
 Discuss communication and the flow of decision making in relation to the management
model;
 Make specific recommendations for improving the management of Outdoor Adventure
Paintball Park. Cover all aspects of the P-O-L-C. This area of the paper specifically
addresses the areas of strengths and weaknesses identified above and puts in place a plan
for the short and long –term success of the business;
 Create a balanced scorecard that will help Outdoor Adventure Paintball Park align its
business activities to the vision and strategy of the organization, improves
communication and monitors performance against goals;
 Students are expected to show what they have learned in the course by applying theories
and concepts. Be sure to support your reasoning.
Step 12: Using the grading rubric as a comparison, read through the paper to ensure all required
elements are presented.
Step 13: Proofread the paper for spelling and grammatical issues, and third person writing.
 Use the spell and grammar check in Word as a first measure;
 Have someone who has excellent English skills to proof the paper;
 Consider submitting the paper to the Effective Writing Center (EWC). The EWC will
provide 4-6 areas that may need improvement.