2. BENEFITS OF E-COMMERCE
Global Marketplace
• The global market place is where we sell
products to other countries overseas, e.g.
Australia, USA. Therefore we gain a bigger
income of money, because we are not just
selling our products in one place we are selling
them in other places too.
Jaimie Walsh
P2
3. BENEFITS OF E-COMMERCE
24/7 Trading
• There are no staff used online to sell
products, therefore we are able to sell
our products at any times, day or night,
in different time zones around the world.
Jaimie Walsh
P2
4. BENEFITS OF E-COMMERCE
Low Start -up & Running Costs
• Setting up a website online to sell
products is relatively cheaper than
starting up and running a shop on the
street. This means it has a low start up
cost and has running costs.
Jaimie Walsh
P2
5. BENEFITS OF E-COMMERCE
Search Facilities
Most sites where products are sold have a
search facility at the top of the page, this
makes it much more easier to find the
product you want to buy.
Jaimie Walsh
P2
6. BENEFITS OF E-COMMERCE
Fluid Pricing
• It is where prices of products are
increased or decreased due to the
circumstances. Alternatively when
selling products like holidays as the time
draws closer, the prices could go down
to ensure all the places are sold.
Jaimie Walsh
P2
7. WEAKNESSES OF E-COMMERCE
& HOW TO ADDRESS THIS
Consumer Trust
• Sometimes e-commerce do not trust their buyers when they are buying something
online.
• They sometimes think that they will try and do something to their orders or they
will try and mess up their website.
• They also think that their buyers will try and buy products for prices that are lower
than the usual price. This is because the people who work on the websites are not
reliable so they cannot trust the consumers.
• They could also jeopardise the other sales of other products to other customers.
• It could give them a bad reputation which would .make sales go down creating a
lower income of money.
Jaimie Walsh
P2
8. WEAKNESSES OF E-COMMERCE
& HOW TO ADDRESS THIS
Lack of Human Contact
• When consumers go to buy something on the website they do not tend to leave
many contact details.
• This creates a really big problem because if they want to contact them because
they have an issue with the product they have sold. they wont be able to.
• This could lead to a customer complaining because their product has not been
delivered this could create a bad reputation and cause less people to shop at the
website.
Jaimie Walsh
P2
9. WEAKNESSES OF E-COMMERCE
& HOW TO ADDRESS THIS
Product Description Problems
•There could be faulty descriptions on one of the products the company are selling
•This could be a spelling mistake or the seller has put the wrong description on the
•This could cause confusion to the buyer because they would think they are
•This is because people don't take enough care when they are writing their
P2
10. WEAKNESSES OF E-COMMERCE
& HOW TO ADDRESS THIS
Security issues
• This occurs when you are typing in your passwords for the website and things on
the website.
• For example when you type in your credit card password and you know you are
typing it right, there may be a problem where it says you are typing it wrong when
you really are not.
• This could also cause confusion for the customer because they will not know what
is happening.
P2
27. EVALUATE EXISTING E-COMMERCE
Business Summary
Discuss: What business sells, Why they would have moved into e-commerce, Structure of website, Layout of
products, Website security, Ease of use, Delivery options
D1
28. EVALUATE EXISTING E-COMMERCE
Strengths
Weaknesses
Strengths- think about the benefits for this company when moving into e-commerce. Strengths of current site.
Weaknesses- think about problems that may have had to overcome. Weaknesses of current site.
D1
