Proven ecommerce strategies like SEO, paid ads, social media, and email marketing have been effective, but competition is growing. With this increased competition comes decreased effectiveness. Because of this, a new ecommerce strategy has emerged: retention marketing. Retention marketing is the strategy of keeping more customers actively engaged for longer, and is the new battleground on which ecommerce brands will fight. In his talk, Steve Deckert addresses how you can continue to keep your customers engaged and win this fight.