4. PAVLOV`S CLASSICAL CONDITIONING
In 1904 russion psychologist Ivan Petrovich Pavlov first dercribe
classical conditioning theory
Pavlov conducted study is salivation experiment with hungry dogs
Pavlov ring the bell shortly before giving food
During the ringing bell he placed food infront of hungry dog
For some days he continued
He observed dog salivated with out giving food
7. OPERANT CONDITIONING
• DESCRIBED BY B.F SKINNER
• SKINNER OPERANT CONDITION BOX WAS DESIGNED TO TEACH THE
RAT HOW TO PUSH LEVER
• THE RAT WAS AWARDED WITH FOOD WHEN IT PRESSED THE LEVER
• THE RAT WAS ABLE TO TURN OFF ELECTRIC SHOCK PRODUCED BY THE
FLOOR
9. SOCIAL LEARNING THEORY
• DESCRIBED BY ALBERT BANDURA
• SOCIAL LEARNING REFERS TO THE PROCESS OF ACQUIRING
KNOWLEDGE AND SKILL THROUGH INTERACTION WITH OTHERS
• ALBERT BANDURA CARRIED OUT ONE EXPERIMENT
• PSYCHOLOGIST AND HIS TEAM VERBALLY ABUSED A DOLL INFRONT OF
PRESCHOOLER.
• PRESCHOOLER WENT ON TO MIMIC THE ADULT BEHAVIOUR
10. FOUR PRINCIPLES OF SOCIAL LEARNING THEORY
• ATTENTION
• RETENTION
• REPRODUCTION
• MOTIVATION