Design World Magazine The monthly print publication going out to 40,000 BPA audited engineers. Each month Design World Features quality, technically in-depth editorial information, and industry trends. Design World is written for engineers by engineers withan emphasis on applying the engineering fundamentals to real world machine design applications across industries including medical, packaging, semiconductor, material handling, and off-highway. Key technologies covered: motion control, fluid power, sensors, robotics, mechatronics, 3DCAD, advanced materials, test & measurement, energy, fastening and joining, simulation, green engineering, networks, and digital manufacturing / rapid prototyping.

1. Marketing Tools
for Component
Manufacturers

2. Who We Are and What We Do…
America’s Fastest
Growing Companies
3-time recognition
2011, 2012 and
2013
Introductory Overview

3. Marketing Now
• Marketing is measurable when marketers go beyond print as a
means of branding and lead generation.
• Social Media is an integral component of marketing mix and is
measurable, traceable, and delivers brand value.
• Search Engine Marketing is now viewed as marketing.
• Companies can easily build their own communities and develop
external content strategies.
• Users are increasingly relying on smart phones and mobile
devices for search tools and accessing company contact
information.
• Engineers favor companies that provide access to 3D content to
eliminate drawing steps.

4. Media consumption has changed…
WTWH Media was founded on two basic (but important)
principles we still operate by:
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The user is in control of how they consume information
Marketers must have ROI for their marketing investment

5. WTWH Media is…
• Core Values:
– Embrace technology
– Enable participation
– Lead not bleed technology
applications
– Eliminate risk for customer to
participate
– Content encompasses vastly more
than just editorial material
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6. Our Approach: Integrated Media
Web site
Webinars
Engineering
Exchange
Video
E-newsletters
Social Media
Podcasts
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Lead
Generation

7. DW Monthly Magazine Audience Info
…Print
• BPA Audited Print Magazine – 40,000 Circulation
• Digital Delivery: 100,000 Each Month: Digital Link
• From audience above, 100% in
aerospace, appliance, food & beverage, energy, medical
equipment, semiconductor, off-highway, robotics and
material handling/conveying.
– Key Technology that audience buys, recommends or
specifies
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Mechanical = 79.4
Materials = 73.9%
Fastening & Joining = 61.5%
Electrical & Electronic = 74.7%

8. DW Targeted Print Supplements

9. DW Integrated Issues
Technology-Based Supplements
“Leadership in Engineering” (Jan.) print & Online

10. DW On-Line Audience Review
…Online
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120,000 opt-in email subscribers
550,000 Network users accessing 5m page views
110,000 Likes on Facebook
16,500 followers on Twitter
15,500 members in LinkedIN
13,300 members of Engineering Exchange
868,200 views YouTube Channel
• What this means: Design World has built the largest engaged
integrated print and online network for reaching design
engineers.

11. DW: Digital Opportunities to
Engage Our Audience
• Integrated Programs & Educational Focus
– key Design World Products to consider:
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Custom Co-Branded E-news
Webinar
E-blast – White Papers/Case Studies
Text Based E-news
Banners
Social Media
Banners
Print Message
Over 300 Registrants for this Webinar
Over 500 leads from this
Custom Third Party Campaign

12. Webinar Options
Two options for exposure through a thought-leading, Q&A presentation…
• Editorial Webinar
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Panel discussion about broad topic (up to 4 presenters/sponsors)
10-15 minute presentation
Promotion starting 3 weeks prior through Email, Online & Social Media
channels
Flat rate with stated minimum registrant goal (info shared amongst sponsors)
• Custom Webinar
-
Customer determined topic with tutorial theme (sole presenter/sponsor)
35-45 minute presentation
Promotion starting 3 weeks prior through Email, Online & Social Media
channels
Costs controlled by Cost-per-Lead model (generally $40/lead)

13. Engineering Exchange
Go where your audience is…
• We acted as catalyst
• Created based on Linkedin
feedback
• Continue to listen and develop
• Embrace change and
transparency
• Custom Groups for focused
Topics / Technology

14. Industry Recognition
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“Inc 5000 List of America’s Fastest Growing Companies” – 2011, 2012 and 2013
– http://marketing.wtwhmedia.com/inc-5000
What to consider when greenlighting an app
- http://www.foliomag.com/2011/what-consider-when-greelighting-app
“Science of Generating Leads”
– http://www.btobonline.com/apps/pbcs.dll/article?AID=/20061009/FREE/6100
90711
Crunch Time: Publisher’s face the challenge
– http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090717/MEDIABU
SINESS/307089999
Two former Penton sales reps take on the big boys
– http://www.foliomag.com/2008/wtwh-media
So, What business are you in
– http://www.foliomag.com/2009/scott-mccafferty
The Tipping Point is here….so called smart guys
– http://www.foliomag.com/2008/2008-tipping-point-here
WTWH founders went from ads sales to integrated media
– http://blog.cleveland.com/business/2009/02/wtwh_media_founders_went_fr
om.html
Tech Talk: Engineering Site gets video results
– http://www.inc.com/internet/articles/201004/tech_talk_Matheson.html
Changes in Media; An entrepreneur’s dream
– http://tinyurl.com/4gz5gen