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The married survey between 3 countries
1. 1
“The comparative survey on the topic of
marriage planning in three countries”
There are no big differences when it comes to getting married, everyone is
serious
[Research Summary]
1
Most of male respondents think that they should have around $3,000 – 10,000 to cover their
wedding costs
2
Most of female respondents expected their lovers to have money at least between $3,000-10,000 for
their weddings
3
More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave
culinary to their partners
4
Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and
Thai (52.60%)
5
Money controller in the household still in charge by female and there are no significant different
between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)
[Background]
Different countries have their own ways and norms when it comes to having a family. Especially
young generation that they are becoming less concern their traditional way. W&S would like to
know what do the new generation plan about their future wedding and start a family. So we
target our respondents and ask them about their plan.
2. 2
[Research Design]
Research Method Online Research
Fieldwork Period 1st – 3rd October, 2015
Research Area Thailand, Indonesia, Vietnam
Respondent Criteria Who aged above 17 years old
Sample Size 1,500 samples
n Thailand Indonesia Vietnam
Total 1,500 500 500 500
Gender / Relationship status
Male
Single 375 125 125 125
Married 375 125 125 125
Female
Single 375 125 125 125
Married 375 125 125 125
W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover
Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL:
http://www.yimresearch.com, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii)
conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of
“Wedding plan survey in 3 countries”
3. 3
[Details]
Please tell us how much money do you think you should prepare for your wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Male only)
Most of male respondents think that they should have around
$3,000 – 10,000 to cover their wedding costs
(Unit: %)
0.0
0.0
0.0
36.4
27.6
5.6
24.0
2.8
3.6
0.0
8.4
24.0
11.2
42.4
9.6
1.6
0.8
2.0
0.0
0.0
13.2
6.0
23.2
48.8
4.0
4.8
0.0
0.0
0.0
0.0
0 10 20 30 40 50 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Male
(Each country n=250)
Thailand Indonesia Vietnam
5. 5
Please tell us how much money do you think your partner has to prepare for the wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Female only)
Most of female respondents expected their lovers to have money at
least between $3,000-10,000 for their weddings
(Unit: %)
0.0
0.0
0.0
39.6
27.2
5.6
18.0
2.8
6.8
0.0
9.2
16.0
8.8
49.6
6.8
4.8
1.6
2.4
0.8
0.0
11.2
6.0
22.0
54.0
4.0
2.0
0.4
0.0
0.0
0.0
0 10 20 30 40 50 60
Less than 1,000 USD
1,001 - 2,000 USD
2,000 - 3,000 USD
3,001 - 10,000 USD
10,001 - 17,000 USD
17,001 - 26,000 USD
26,001 - 33,000 USD
33,001 - 50,000 USD
50,001 - 67,000 USD
Over 67,001 USD
Female
(Each country n=250)
Thailand Indonesia Vietnam
7. 7
Please tell us after you got married, who do you expected to be the main cooker for the family?
[SA] (n=750 Single only)
Thai single males (30.4%) are expected to be the main cooker, while
92% of single Indonesian females planned to be the main cooker
(Unit: %)
30.4
40.0
16.8
10.4
2.4
8.8
81.6
5.6
2.4
1.6
4.0
88.8
3.2
2.4
1.6
0 20 40 60 80 100
I will cook
My partner will cook
Family member/ House
maid will cook
Buy/ eat out
Both help to cook
Single - Male
(Each country n=125)
Thailand Indonesia Vietnam
54.4
14.4
12.0
15.2
4.0
92.0
2.4
4.8
.8
0.0
71.2
24.8
1.6
1.6
.8
0 20 40 60 80 100
I will cook
My partner will cook
Family member/ House
maid will cook
Buy/ eat out
Both help to cook
Single - Female
(Each country n=125)
Thailand Indonesia Vietnam
8. 8
Please tell us who cook for your family after you get married? [SA)]
(n=750 Married only)
Thai married male (41.6%) are the main cooker at home, and leave a
big gap from Indonesian male (5.6%) and Vietnam (9.6%)
(Unit: %)
41.6
40.8
9.6
6.4
1.6
5.6
93.6
0.8
0.0
0.0
9.6
86.4
4.0
0.0
0.0
0 20 40 60 80 100
I cook
My partner cook
Family member/ House
maid cook
Buy/ eat out
Both help to cook
Married - Male
(Each country n=125)
Thailand Indonesia Vietnam
30.4
40.0
16.8
10.4
2.4
8.8
81.6
5.6
2.4
1.6
4.0
88.8
3.2
2.4
1.6
0 20 40 60 80 100
I cook
My partner cook
Family member/ House
maid cook
Buy/ eat out
Both help to cook
Married - Female
(Each country n=125)
Thailand Indonesia Vietnam
9. 9
Please tell us where do you plan to live after you got married? [SA]
(n=1,500)
After getting married, Thai males (46.8%) want his wife to move in
his family, while most of females prefer to live separately in their
own house
(Unit: %)
46.8
9.6
38.4
5.2
10.0
4.8
82.8
2.4
42.4
12.0
43.6
2.0
0 20 40 60 80 100
In my family's house
In my partner's house
In our own house
(Seperated from family)
Do not know / Not sure
Male
(Each country n=250)
Thailand Indonesia Vietnam
27.2
13.6
52.4
6.8
8.0
7.2
83.6
1.2
10.8
32.4
51.2
5.6
0 20 40 60 80 100
In my family's house
In my partner's house
In our own house
(Seperated from family)
Do not know / Not sure
Female
(Each country n=250)
Thailand Indonesia Vietnam
10. 10
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Vietnamese respondents are expected to spend between $101-300
per month and there are no big different between groups
Comparing between Vietnamese respondent
(Unit: %)
9.6
44.0
32.8
2.4
11.2
3.2
47.2
32.8
2.4
14.4
0 20 40 60
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Male / single & married
(Each group n=125)
Male single Male married
2.4
49.6
36.8
2.4
8.8
3.2
37.6
42.4
4.8
12.0
0 10 20 30 40 50 60
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Female / single & married
(Each group n=125)
Female single Female married
11. 11
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
Most of Indonesian male are expected to spend $101-300 per month,
while female are expected to spend $101-500 per month
Comparing between Indonesian respondent
(Unit: %)
4.0
55.2
22.4
2.4
16.0
4.0
60.0
29.6
4.0
2.4
0 20 40 60 80
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Male / single & married
(Each group n=125)
Male single Male married
4.0
34.4
42.4
8.8
10.4
0.8
47.2
38.4
5.6
8.0
0 20 40 60 80
Less than 100 USD
101-300 USD
301-500 USD
501-700 USD
Over 701 USD
Female / single & married
(Each group n=125)
Female single Female married
12. 12
Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)
The expected average Thai expenditure after getting married within
3 years is in the range of $501-1,000 and there are no significant
difference between both group
Comparing between Thailand respondent
(Unit: %)
18.4
53.6
12.8
15.2
16.0
47.2
18.4
18.4
0 20 40 60 80
Less than 500 USD
501 - 1,000 USD
1,001 - 1,500 USD
Over 1,501 USD
Male / single & married
(Each group n=125)
Male single Male married
25.6
66.4
8.0
0.0
36.8
63.2
0.0
0.0
0 20 40 60 80
Less than 500 USD
501 - 1,000 USD
1,001 - 1,500 USD
Over 1,501 USD
Female / single & married
(Each group n=125)
Female single Female married
13. 13
Please tell us how many kids do you want to have? [SA]
(n=1,500)
Vietnamese respondents want to have two children (75.4%), follow
by Indonesian (54.6%) and Thai (52.6%)
(Unit: %)
9.8
25.4
52.6
8.6
3.6
0.4
5.6
54.6
29.4
10.0
1.0
11.2
75.4
10.2
2.2
0 10 20 30 40 50 60 70 80
Do not want to have a child
one child
two children
three children
more than three children
Total
(Each country n=500)
Thailand Indonesia Vietnam
14. 14
(Unit: %)
7.2
26.8
54
8.8
3.2
0
5.6
51.2
29.6
13.6
1.6
13.2
75.2
7.6
2.4
0 20 40 60 80
Do not want to have a child
one child
two children
three children
more than three children
Male
(Each country n=250)
Thailand Indonesia Vietnam
12.4
24.0
51.2
8.4
4.0
0.8
5.6
58.0
29.2
6.4
0.4
9.2
75.6
12.8
2.0
0 20 40 60 80
Do not want to have a child
one child
two children
three children
more than three children
Female
(Each country n=250)
Thailand Indonesia Vietnam
15. 15
Please tell us which gender do you prefer for your first child? [SA]
(n=1,500)
More than half of every countries’ respondents want their first child
to be a boy
(Unit: %)
65.6
34.4
73.8
26.2
55.0
45.0
0 10 20 30 40 50 60 70 80
Male
Female
Total
(Each country n=500)
Thailand Indonesia Vietnam
16. 16
(Unit: %)
72.0
28.0
76.0
24.0
55.6
44.4
0 20 40 60 80
Male
Female
Male
(Each country n=250)
Thailand Indonesia Vietnam
59.2
40.8
71.6
28.4
54.4
45.6
0 20 40 60 80
Male
Female
Female
(Each country n=250)
Thailand Indonesia Vietnam
17. 17
Please tell us who will control the money in your household? [SA]
(n=1,500)
Money controller in the household still in charge by female and
there are no significant different between three countries; Thailand
(67.0%), Indonesia (68.0%) and Vietnam (74.6%)
(Unit: %)
33.0
67.0
32.0
68.0
25.4
74.6
0 10 20 30 40 50 60 70 80
Male
Female
Total
(Each country n=500)
Thailand Indonesia Vietnam
18. 18
(Unit: %)
50.0
50.0
47.6
52.4
37.6
62.4
0 20 40 60 80 100
Male
Female
Male
(Each country n=250)
Thailand Indonesia Vietnam
16.0
84.0
16.4
83.6
13.2
86.8
0 20 40 60 80 100
Male
Female
Female
(Each country n=250)
Thailand Indonesia Vietnam
19. 19
[About W&S Co., Ltd. (Thailand)]
W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S
Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and
Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact 18th
Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok 10110 Thailand.
Email Pakawat@yimresearch.com
Website https://www.yimresearch.com