W2O Group CEO/Chairman Jim Weiss presents "Working at the UnAgency: This Ain't Your Grandparents' PR Firm" to PR/Marketing/Advertising majors at San Jose State on November 5, 2013.
1. Working At The UnAgency:
This Ain’t Your Grandparents’ PR Firm
Jim Weiss
W2O Group, CEO/Chairman
November 5, 2013
1 Contents are proprietary and confidential.
4. The Media Landscape has Completely Changed
Media refers to all
content
News flow has 5 drivers
The majority of content we consume is not via a media
outlet. It is through our friends and networks
Blogs, Twitter, Facebook wall, mainstream media, video
Media plans are
becoming obsolete
If “media” is redefined, how could media plans stay the
same?
Multiple Channel
Content Consumption
Our information needs change as our journey evolves
leading to different content, places and devices
Visual Trumps Copy
65% of people believe they are visual learners
Content must be Fluid
Content is now part of the rhythm of life. 1, 9, 90
Contents are proprietary and confidential.
5. Our Mission & How We Innovate
5 Contents are proprietary and confidential.
6. Our Firms’ Key Drivers
1
2
Industry Specialization
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•
•
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Healthcare
Technology
Consumer
Senior Talent
In-house Fortune 500
Large agency dept heads
Industry thought leaders
PhD’s and MBA’s
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3
Research + Analytics
Contents are proprietary and confidential.
4
Digital + Social Media
9. Here’s What We Want in You . . .
1. Write Well, Type Fast (Some Stuff Never Changes)
2. People That Don’t Have to Be Here
3. Playing to Win vs. Playing Not to Lose
4. Computer & Social Skills/Positive Personal Online Brand
5. Real-World Experience Preferably Entrepreneurial
6. Passion Plus Self-Awareness
7. Ability To Pivot & Fast
8. Analytics, Design, Digital, Mobile, Web Savvy & Capable
9. Ready to Step on Some Toes, Tick Some People Off
10. Service Oriented, Ready & Open to Learn
9 Contents are proprietary and confidential.
10. Center for Social Commerce
10 Contents are proprietary and confidential.
Editor's Notes
Healthcare - 2/ 65Technology – 31/75Consumer:Entertainment: Ranked 12 of 30 nationallyBeauty & Fashion: 25 total -unrankedLeisure: 28 total -unrankedTravel: 38 total -unranked