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Consumer Habits & Lifestyles Survey
Survey Questions
1. When you are considering an important purchase what do you do?
Look up information on my phone right away OR Wait until I get to my computer to research OR Ask
my friends for their opinions OR Go to the store
2. Have you ever been criticized by your friends for using your phone when you are with
them?
No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious
3. Have you ever been ashamed to let people see your phone?
Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I
don’t care about that
4. The first thing that people notice about me most is:
What type of phone I have OR How cool my clothing is OR My watch OR My car
5. Gender:
Male OR Female
6. Age
<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
Indonesia Results
Overview – Indonesia                             Gender
Target:          All Users, Global
Start Date:      February 23rd              25%
End Date:        February 27th                                  Male

Duration:        4 Days/96 Hours                                Female

Responses:       4,970 Unique
Length:          6 Questions, 22 Choices                  75%
Response Rate:   1,242/Day

                                                   Age
                                                   3%           <18
                                             11%         18%
                                                                18-25
                                                                26-35
                                                                36-55
                                           29%
                                                                56<
                                                          39%
When you are considering an important INDONESIA
purchase, what do you do?          females
                                       19%
        14%                  13%                   53%
  11%
                                   15%
 12%                63%

                                          males
                                 10%     13%

                           11%
                                                  66%
INDONESIA
When you are considering an important
purchase, what do you do?
           Under 18                       18 - 25                             26 - 35
           8%                            15%
     7%                                                                     16%

                                   13%                                10%
6%

                                                      60%                                 59%
                                   12%                                15%
                       79%


                   36 - 55                            Over 55
                                                                              Look up information on
                 18%                                                          my phone right away
                                                21%
                                                                              Wait until I get to my
          10%                                                   42%           computer to research

                                          13%                                 Ask my friends for their
                             57%                                              opinions
           15%                                         24%                    Go to the store
INDONESIA
Have your friends ever criticized you
for using your phone around them?            females
                                       24%           37%
         19%
                     47%
                                       39%

   34%
                                             males
                                        17%
                                                       50%
                                 33%
INDONESIA
Have your friends ever criticized you
for using your phone around them?
      Under 18                      18 - 25                         26 - 35
                                19%
      9%                                                      23%


                                              44%                               43%
26%
                 65%
                              37%                             34%

              36 - 55                         Over 55
        22%                             24%
                                                                    No, they’re on their
                                                        27%         phones also
                        42%
                                                                    Yes, they think I’m rude

                                                                    Sometimes, if I am too
                                                                    obvious
       36%                                       49%
INDONESIA
Have you ever been ashamed
to let people see your phone?               females
                                      24%           38%

         19%                    16%
                                             22%
 13%                 51%

       17%                                  males
                                       17%
                                12%
                                                          55%
                                 16%
INDONESIA
Have you ever been ashamed
to let people see your phone?
        Under 18                               18 - 25                                26 - 35

       12%
                                         21%                                    22%
  9%
                                                           49%                                   46%
                                   12%
11%                  68%                                                  14%
                                         18%                                     18%

                   36 - 55                                Over 55

                                                         12%
             21%
                             42%               17%                                Yes, it’s too old
                                                                    48%
                                                                                  Yes, it’s not a cool model
       18%                                                                        No, I have a cooler phone
                      19%                            23%                          No, I don’t care about that
INDONESIA
The first thing that people
notice about me most is:              females
                                      13%
                              19%                 46%
          11%
   16%                              22%

                       56%
  17%
                                          males
                                      10%
                               15%

                              16%                  59%
INDONESIA
The first thing that people
notice about me most is:
             Under 18                     18 - 25                                  26 - 35
              4%
      10%                                 10%                                 13%
                                    17%
11%                                                                    19%                   50%
                                                       54%
                        75%         19%                                      18%

                    36 - 55                            Over 55

                  16%                            21%

                                                                 45%           What type of phone I have
            15%               48%
                                                                               How cool my clothes are
                                           16%
                                                                               My watch
                  21%                                  18%                     My car
Thank You / Judith Coley
               jcoley [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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Consumer Habits - Indonesia

  • 1. Consumer Habits & Lifestyles Survey
  • 2. Survey Questions 1. When you are considering an important purchase what do you do? Look up information on my phone right away OR Wait until I get to my computer to research OR Ask my friends for their opinions OR Go to the store 2. Have you ever been criticized by your friends for using your phone when you are with them? No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious 3. Have you ever been ashamed to let people see your phone? Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, I don’t care about that 4. The first thing that people notice about me most is: What type of phone I have OR How cool my clothing is OR My watch OR My car 5. Gender: Male OR Female 6. Age <18 OR 18-25 OR 26-35 OR 36-55 OR 55<
  • 4. Overview – Indonesia Gender Target: All Users, Global Start Date: February 23rd 25% End Date: February 27th Male Duration: 4 Days/96 Hours Female Responses: 4,970 Unique Length: 6 Questions, 22 Choices 75% Response Rate: 1,242/Day Age 3% <18 11% 18% 18-25 26-35 36-55 29% 56< 39%
  • 5. When you are considering an important INDONESIA purchase, what do you do? females 19% 14% 13% 53% 11% 15% 12% 63% males 10% 13% 11% 66%
  • 6. INDONESIA When you are considering an important purchase, what do you do? Under 18 18 - 25 26 - 35 8% 15% 7% 16% 13% 10% 6% 60% 59% 12% 15% 79% 36 - 55 Over 55 Look up information on 18% my phone right away 21% Wait until I get to my 10% 42% computer to research 13% Ask my friends for their 57% opinions 15% 24% Go to the store
  • 7. INDONESIA Have your friends ever criticized you for using your phone around them? females 24% 37% 19% 47% 39% 34% males 17% 50% 33%
  • 8. INDONESIA Have your friends ever criticized you for using your phone around them? Under 18 18 - 25 26 - 35 19% 9% 23% 44% 43% 26% 65% 37% 34% 36 - 55 Over 55 22% 24% No, they’re on their 27% phones also 42% Yes, they think I’m rude Sometimes, if I am too obvious 36% 49%
  • 9. INDONESIA Have you ever been ashamed to let people see your phone? females 24% 38% 19% 16% 22% 13% 51% 17% males 17% 12% 55% 16%
  • 10. INDONESIA Have you ever been ashamed to let people see your phone? Under 18 18 - 25 26 - 35 12% 21% 22% 9% 49% 46% 12% 11% 68% 14% 18% 18% 36 - 55 Over 55 12% 21% 42% 17% Yes, it’s too old 48% Yes, it’s not a cool model 18% No, I have a cooler phone 19% 23% No, I don’t care about that
  • 11. INDONESIA The first thing that people notice about me most is: females 13% 19% 46% 11% 16% 22% 56% 17% males 10% 15% 16% 59%
  • 12. INDONESIA The first thing that people notice about me most is: Under 18 18 - 25 26 - 35 4% 10% 10% 13% 17% 11% 19% 50% 54% 75% 19% 18% 36 - 55 Over 55 16% 21% 45% What type of phone I have 15% 48% How cool my clothes are 16% My watch 21% 18% My car
  • 13. Thank You / Judith Coley jcoley [at] vuclip.com Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

Editor's Notes

  1. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  2. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  3. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  4. Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  5. Again, top categories for men and women were both movies and sports, with men weighted more toward them.