Consumer Habits - Indonesia

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  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Consumer Habits - Indonesia

    1. 1. Consumer Habits & Lifestyles Survey
    2. 2. Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Askmy friends for their opinions OR Go to the store2. Have you ever been criticized by your friends for using your phone when you are withthem?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, Idon’t care about that4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car5. Gender:Male OR Female6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
    3. 3. Indonesia Results
    4. 4. Overview – Indonesia GenderTarget: All Users, GlobalStart Date: February 23rd 25%End Date: February 27th MaleDuration: 4 Days/96 Hours FemaleResponses: 4,970 UniqueLength: 6 Questions, 22 Choices 75%Response Rate: 1,242/Day Age 3% <18 11% 18% 18-25 26-35 36-55 29% 56< 39%
    5. 5. When you are considering an important INDONESIApurchase, what do you do? females 19% 14% 13% 53% 11% 15% 12% 63% males 10% 13% 11% 66%
    6. 6. INDONESIAWhen you are considering an importantpurchase, what do you do? Under 18 18 - 25 26 - 35 8% 15% 7% 16% 13% 10%6% 60% 59% 12% 15% 79% 36 - 55 Over 55 Look up information on 18% my phone right away 21% Wait until I get to my 10% 42% computer to research 13% Ask my friends for their 57% opinions 15% 24% Go to the store
    7. 7. INDONESIAHave your friends ever criticized youfor using your phone around them? females 24% 37% 19% 47% 39% 34% males 17% 50% 33%
    8. 8. INDONESIAHave your friends ever criticized youfor using your phone around them? Under 18 18 - 25 26 - 35 19% 9% 23% 44% 43%26% 65% 37% 34% 36 - 55 Over 55 22% 24% No, they’re on their 27% phones also 42% Yes, they think I’m rude Sometimes, if I am too obvious 36% 49%
    9. 9. INDONESIAHave you ever been ashamedto let people see your phone? females 24% 38% 19% 16% 22% 13% 51% 17% males 17% 12% 55% 16%
    10. 10. INDONESIAHave you ever been ashamedto let people see your phone? Under 18 18 - 25 26 - 35 12% 21% 22% 9% 49% 46% 12%11% 68% 14% 18% 18% 36 - 55 Over 55 12% 21% 42% 17% Yes, it’s too old 48% Yes, it’s not a cool model 18% No, I have a cooler phone 19% 23% No, I don’t care about that
    11. 11. INDONESIAThe first thing that peoplenotice about me most is: females 13% 19% 46% 11% 16% 22% 56% 17% males 10% 15% 16% 59%
    12. 12. INDONESIAThe first thing that peoplenotice about me most is: Under 18 18 - 25 26 - 35 4% 10% 10% 13% 17%11% 19% 50% 54% 75% 19% 18% 36 - 55 Over 55 16% 21% 45% What type of phone I have 15% 48% How cool my clothes are 16% My watch 21% 18% My car
    13. 13. Thank You / Judith Coley jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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