Vivaldi Partners Group released “Brands & Social Networks: New Findings on how consumers connect with brands." The report, in conjunction with research partner Ipsos, looks at why consumers follow brands on social networks, why they stop connecting with brands, and what brands can do better.
“Brands & Social Networks: New Findings on how consumers connect with brands” is a flash update to the Social Currency 2012 Report that Vivaldi Partners Group released last year.
The full report, along with all the other Social Currency research reports, can be downloaded on the Vivaldi Partners Group website: vivaldipartners.com/vpsocialcurrency/about
More information on Social Currency 2012 can be found at: http://www.vivaldipartners.com/sc2012