2. 1998
2007
Member of ESOMAR since 1998
Founded in 1991
*Source: «Kommersantъ–Money»
№ 16 (974), April 2014
1991
Since 2007 “MIP” is the first-rate
Russian marketing consulting
company *
Revenue in 2013 –
2 Million Euro
2
2014
2013 Member of MSPA since 2014
Member of CCIFR since 2014
First-rate marketing consulting company in Russia
for the last 5 years
3. 3
Wide experience
Strong team
Long-term partnership
Over 270 consulting and 1 250
research projects
Retention rate – more than 80%
Over 40 experienced professionals
“MIP” advantages are thoughtful & valid approach to the matter
and absolute completeness
that’s why we maintain 80% retention in the course of 20 years
Solutions ready for
implementation
We suggest not abstract strategies but
strategically reasonable action programs
4. 4
Oil & gas
Automotive industry
Service industries
… but our main areas are
automotive, service industries, oil & gas and petrochemicals
Financial sector
Power engineeringPetrochemicals
Transportation
Real estate
Metallurgy
As a company with a lot of experience under our belt, wide
scope and capabilities we can realize both marketing or business
consulting projects…
5. 5
• Target markets
• Segmentation & positioning
Strategic
marketing1
• Portfolio strategy & brand architecture
• Brand identity
• Naming
Branding2
• Marketing audit
• Marketing program development (4P)
Operational
marketing3
• Extensive B2B Research experience
• Qualitative research: FGD, IDI, Expert Interviews
• Quantitative Research: F2F, CATI, CAPI, CAWI
• Ad hoc and tracking projects
• Other research methodologies: Mystery shopping, Hall test,
Car clinic, Traffic measurement etc.
Marketing
research4
• Investment modeling
• Investment projects appraisal & consultation
Investments
projects5
• Economic & forecast model building
• Regression, evolutionary, time series analysis
Forecasting6
“MIP” core competencies are: strategic marketing & branding,
investment modeling and ad-hoc marketing research
7. Regional coverage – Russia, CIS, Baltic countries, Eastern Europe
and others
7
CIS:
Belarus
Ukraine
Kyrgyzstan
Kazakhstan
Azerbaijan
All Russian regions:
Baltic countries:
Latvia
Lithuania
Estonia
Eastern Europe :
Serbia
Poland
Romania
Bulgaria
Czech Republic
More than 180 partners in all Russian regions & abroad
