1. CURRICULUM VITAE
Vladimir V Waldin
Address: currently Saint Petersburg, RU. Ready for relocation
Phone: +7 911 2154529, +372 59947107
E-mail: 1900@discusmedia.com, vladimir.waldin@yandex.ru
Work Experience
07.2008 – ongoing: Owner at Northwest Map Center, Ltd. Self-employed.
11.1992 – 08.2015: Owner and Managing Director at “Novoye Vremya /PolyPlan
Ltd.” (until 2003); Discus Media Ltd. (2000-08.2015)
• Starting and developing a manufacturing business (25+ employees at maximum) from scratch;
• Marketing research and analysis;
• Media/publishing product campaign control (all stages), intermediate and executive data editing;
• Web projects development from creative ideas and describing goals up to production interaction with
developers, operational support and administering;
• Ad campaigns planning and support, including preparation of wordings and art object creative ideas;
• Technological and software solutions look-up and research. International cooperation experiences sharing
practicing and new approaches implementing;
• Professional guild affiliate membership and activity participation to protect the industry from bureaucratic
presses and support its development.
• Mass transit development and urban mobility management ideology news media and political lobbying
promotion and support (2000-2010): consulting journalists, preparation of editorials and articles for
magazines, newspapers and online mass media. Preparation of reason-why copies for deputies’ inquiries.
• Active in foundation and activity setup of the St. Petersburg Museum of Electric Transport (1999-2003);
• Project research and consulting activities on urban transport development (Alkutieto OY (Finland), 2011:
subconsultancy in light rail project; PMA Ltd. (Russia), 2013-2014: interregional transit hub location and
pre-design studies and consultancy; AECOM (Russia), 2015-2016: practical aspects of commuter bus
transit; modal corridors analysis; Mainspring Ltd (UK), 2016: light rail systems parametric research.
• Speaking at official, commercial and social events on mass transit and urban passenger transportation.
Expert commentaries on the topic to electronic media, including those on-camera (since ~2003);
• Journalism, including waged professional; textual/picture/video-blogging.
08.1991 – 02.1992 Deputy managing director at Press-S Ltd. Information and Publishing Agency;
09.1989 – 07.1991 Graphic printing department manager at IRA Information and Advertising Agency;
1988 – 1992 String correspondent/journalist at tramway/trolleybus and metro operating companies
newspapers. Part-time employee at the State Museum of history of Saint Petersburg (local lore research).
Education and Training
1985 – 1991 The Leningrad Mechanical Institute, full-time education, graduated with master degree in
electro-mechanical engineering.
Societies/Memberships:
• International Map Industry Association (IMIA, formerly IMTA) – corporate, since 1998;
• GIS-Association (Russia) – corporate, 2002-1010;
• Light Rail Transit Association (LRTA) – personal, since 2002.
Personal Skills:
• World’s travel publishing market and trends’ knowledge, including maps, travel guides, travel applications;
• Map, book publishing and applied thematic web production full circle intimate knowledge;
• Extended knowledge in geospatial data processing principles and GIS technologies;
• 25 years of research in modern history of mapping and cartography with expertise in the 19th
and 20th
centuries;
• Permanent study and research of the World’s mass transit systems’ history, current status and trends of
development with expertise on network building solutions and technologies. Visits to more than 100 urban
transport systems in 2000-2015 aiming deeper acquaintance with different solutions.
• Applied research in geospatial solutions’ applicability to passenger transport management and informational
support. Setting up the design specification, testing, launch and follow-on operational support of the utility suite

2. that interlinks GIS data and relational database management system (big data arrangement and processing in
route network operational paperwork management);
• Production budgets set up and costs management, production management and logistics improvement;
• Experience in negotiating with suppliers, providers and customers;
• Experience in communication with authorities and governmental organizations (both Russia and the EU);
• Experience in on-camera and delayed broadcasting TV and radio shows with expertise in urban transport
history, legislation and development, and cartography (including legislative and copyright issues);
• Multiple articles in mass media (urban transport, local lore) and non-fiction literature (history, local
lore) in Russian; urban transport mass media publications in English;
• Experience in setting up design specifications, development control, release tests and launching of
sophisticated and complicated web projects, including large multi-functional e-commerce and inquiry
specialist systems. 10 projects released in 1996-2016, 4 of those are currently in operation. Largest
active ones: www.discusmedia.com. www.automaps.ru;
• Web project contextual optimization and social media marketing principles knowledge and
experience, practice in web project advertising campaigns planning and running;
• Transportation systems’ filming, preliminary directing and footage editing for usage in educational
programs, newsreels and TV shows. A vendor to Shutterstock.com and Pond5.com since 2009;
• Experience in writing screenplays for journalistic documentaries, own content newspaper/magazine
and blog publications;
• Landscape and transport systems’ photo shooting for cataloguing, technical purposes usage in
publishing in magazines and travel media.
Language Skills (self-assessment):
• Russian: mother tongue. English: full professional proficiency (at least C1). Czech: basic user (A2/B1) +
reading (B2/C1); Finnish (A2-B1); German (A1). Basic knowledge in Polish, Estonian, Latvian; reading all
Slavic language group wordage.
Achievements:
• Setting a production company up from scratch (1992), support and development (1993-2014). Upgrading the
general local market’s printed travel production quality level from “Soviet” to World standards (before 1998);
production recovery after the 1998 crisis with 4x devaluation adopted to the “survival” wholesale price level.
Keeping the company in the top 5 of the Russian travel map producers. Achieving long-standing data export
contract with Navteq B.V., one of the 2 World’s leading car navigation companies, and Yandex LLC, the
country’s leading web search portal (Yandex.Maps). Shutting down most of the business forced by unfavorable
conditions and developing crisis in 2014-2015 with no remaining payables or non-investment losses.
• No quality, delivery delay or allied claims throughout the entire period of activity;
• Multiple national map industry support acts as a member of the GIS Association. Map data declassifying and
new lower classification limits’ setting (~2000-2008, collegial, successful). Removing of several non-tariff
restrictions in cross-border map transiting (2000-2010; collegial, restrictions were not shut down officially, but
stopped being applied de-facto). Establishing the new economic rationale in fees for the commercial use of
state-owned map data (2008-2011, collegial, successful). Preventing of introduction of the new administrative
barrier in public mapping in a form of additional preliminary state office certifying of the production (2010-
2011, initiative leader, successful).
• Transit-oriented development support volunteering activities (collegial). Changing the mass media mood and
main key from pro-car to public transport-oriented. Counteraction to the campaign of mass tramway lines
closure and track lifting (2002-2007, partly successful). Forcing authorities’ refusal to close and lift tracks at
Ligovsky Prospekt, one of the key radial thoroughfares in St. Petersburg, forcing reconstruction and introducing
the Russia’s first bus-and-tram right-of-way segregation (2007, successfully).
Personal Awards:
• Russia’s Top Manager of the years 2006 and 2007 – degree of the National Personal Encyclopedia
(the Blue Pages of Russia): 2007, 2008;
• Silver medal of the Russian Academy of Fine Arts (for achievement in book publishing), 2013.
Personal Qualities:
Initiative. Perfectionism. Attention to detail. Flexibility and willing to learn. Extended experience of self-
education.
Born on 23 May 1968. Married. 2 children: daughter (2005) and son (2009)
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