Vinooj conducted a footwear survey in Hyderabad, Vizag, and Vijayawada, visiting multi-brand outlets, exclusive stores, and local shops. The survey found that Sparx, Lancer, and Action were the most popular brands. In Hyderabad, the top-selling Sparx models were SM-03 and SM-49, while for Lancer they were FJ-1001 and TR-27. For sports shoes, retailers expected a price range of Rs. 599-799. Black, red, and gray were the best-selling colors for sports sandals. The survey provides sales data for multiple footwear types and brands in the three cities.
2. SURVEY WITH THE RETAILERS ABOUT-
SPORTS SHOES
STUCK ON/SPORTS SANDAL
FLIP-FLOP
3. UP MARKET
AREA
COVERED
MIDMARKET
AREA
COVERED
DILSUKH
NAGAR
LALITHA
NAGAR
SULTAN
BAZAR &
KOTI
KUKATPALLY
ABIDS CHARMINAR
ROAD
PLACE-HYDERABAD
CITY
SAMPLE SIZE-34
OUTLET
DATE -18-1-13 TO 19 -1-
13
UP MARKET
AREA
COVERED
MIDMARKET
AREA COVERED
JAGADAMBA SURYABAGH
DABAGARD
EN
TSR
COMPLEX
PLACE-VIZAG. TOWN
SAMPLE SIZE-25 OUTLET
DATE -20-1-13 TO 21-1-13
PLACE- VIJAYWADA
TOWN
SAMPLE SIZE 17
OUTLET
DATE -22-1-13
UP MARKET
AREA
COVERED
MIDMARKET
AREA COVERED
M.G ROAD ELURU ROAD
OLD BUSSTAND
ROAD
4. TYPE OF OUTLET VISITED-
HYDERABAD CITY VI ZAG. TOWN VIJAYWADA
TOWN
27- MULTI BRAND
OUTLET
25 -MULTIBRAND
OUTLET
13-MULTIBRAND
OUTLET
3- EXCLUSIVE
OUTLET
NIL
4- EXCLUSIVE
OUTLET
3- LOCAL SHOPS NIL 1- LOCAL SHOP
2- HYPER MARKET NIL
5. BRANDS( IN VIZAG.) NO: OF SHOPS(IN VIZAG.)
SPARX 16 OUT OF 25 MULTI BRAND
OUTLET
LANCER 20 OUT OF 25 MULTIBRAND
OUTLET
ACTION 16 OUT OF 25 MULTIBRAND
OUTLET
BRANDS (IN HYDERABAD) NO: OF SHOPS
( IN HYDERABAD)
SPARX 22 OUT OF 27 MULTIBRAND
OUTLET.
LANCER 19 OUT OF 27 MULTIBRAND
OUTLET
F SPORTS 7 OUT OF 27 MULTIBRAND
OUTLET
ACTION 9 OUT OF 27 MULTIBRAND
OUTLET
BATA 2 OUT OF 3 EXCLUSIVE
OUTLET
KADIMS 1 OUT OF 3 EXCLUSIVE
OUTLET
BRANDS( IN VIJAYWADA.) NO: OF
SHOPS(INVIJAYWADA.)
SPARX 2 OUT OF 13 MULTIBRAND
OUTLET
LANCER 2 OUT OF 13 MULTIBRAND
OUTLET
ACTION 7 OUT OF 13 MULTIBRAND
OUTLET
COLOMBUS 4 OUT OF 13 MULTIBRAND
OUTLET
BATA 2 OUT OF 4 EXCLUSIVE
OUTLET
ADIDAS 1 OUT OF 4 EXCLUSIVE
OUTLET
6. HYDERABAD VIZAG. VIJAYWADA
BRANDS BRANDS BRANDS
SPARX LANCER CAMPUS
LANCER SPARX COLOMBUS
BATA ACTION BATA
ACTION F SPORTS LANCER
F SPORTS
KADIMS
7. MOST MOVING ARTICLE/MODEL NUMBER UNDER
SPARX-
THESE MODEL MOVES WELL IN
HYDERABAD
(note- sm 03 is fast in Hyderabad but sparx is very less found in
Vijayawada & vizag)
Sm-49
Rs-1849
Sm-o3
Rs-875
SPARX SHOES-MODEL
NO:
SM-O3
SM-49
8. Lancer tr-
27
Rs-749
Lancer fj-
1001
Rs-1099
LANCER SHOES MODEL NO:
FJ-1001
TR-27
MOST MOVING ARTICLE/MODEL NUMBER UNDER
LANCER-
Note-FJ- 1001 and TR-27 moves fast
in Hyderabad and vizag but very less
in vijaywada
9. MOST MOVING ARTICLES UNDER BATA POWER
SHOES-
808-
1262- RS 1999
808-
1272-RS 1699
( these articles move fast in Hyderabad and average in
808-1262
808-1272
10. TOP FAST MOVING BRANDS UNDER STUCK-ON
HYDERABAD VIZAG. VIJAYWADA
SPARX SPARX ACTION
STRIKER STRIKER STRIKER
COLOMBUS IN BLU( not sports
stuck on)
PARAGON
STIMLUS
COLOMBUS
F SPORTS
IN BLU( not sports
stuck on)
11. MOST MOVING COLOURS UNDER STUCK ON-
(BLACK/RED /GRAY MOST MOVING COLOURS IN HYDERABAD AND
VIZAG
AND VIJAYWADA)
BLACK
RED
GRAY.
12. MOST MOVING ARTICLE NUMBER UNDER-
SPARX AND F SPORTS STUCK ON-
NOTE- MOVING FAST IN HYDERABAD AND VIZAG
Sparx-ss
105
Rs-649
F SPORTS
NAVIGATOR
RS-1099
13. TOP FAST MOVING BRANDS UNDER
FLIPFLOP-
HYDERABAD VIZAG VIJAYWADA
SPARX SPARX F SPORTS
F SPORTS FLEETS CROCO
FIZIK
CROCO
FORCA
MIX
STAR(NEW)
14. MOST MOVING COLOURS UNDER FLIP FLOP-
DARK BLUE
RED
GREEN
BLACK
15. MOST MOVING ARTICLE UNDER-
SPARX FLIP FLOP FOR GENTS
MIX STAR FLIP FLOPS-
(NOTE MORE FOUND IN HYPERMARKETS AND MIX STAR IS NEW IN THE
MARKET WHICH
IS MOVING FAST IN HYDERABAD CITY)
SPARX-
RS-220
SPARX-
RS 199
16. MAJOR DEALERS OF HYDERABAD-
SUNNY TRADERS-SPARX
KEYNOT-LANCER
KAJANI SONS-SPARX
17. MAJOR DEALERS OF VIZAG-
ACTION-CHITANYA FOOTWEAR
LANCER-BALAJI ENTERPRISES
SPARX -PRIDE FOOTWEAR
18. INFERENCE-
THE RETAILERS EXPECT AT LEAST 33 TO
35% MARGIN
STRIKERS GIVES 40% MARGIN FOR THE
RETAILERS
SPARX GIVES 32% MARGIN FOR THE
RETAILERS
LANCER HAS INTRODUCED A FLIP FLOP
CALLED FLEETS
F SPORTS DOES’NT MOVE MUCH IN ANDHRA
WHEN COMPARED TO KARNATAKA
19. ACTION AND STRIKER MOVES WELL IN ANDHRA
PRADESH
THE RETAILERS EXPECT THE PRICE RANGE
AROUND RS599 TO 799 ,AND NOT BELOW RS 599
FOR THE SPORTS SHOES
MIX STAR FLIP FLOP IS MOVING FAST IN THE
HYPERMARKET AND SOME MULTIBRAND
OUTLET SPECIALLY FOR LADIES.
IN BLU SANDLES MOVES GOOD IN SOME
RETAILOUTLET THE REASON IS THEY GIVE
GOOD MARGIN SO THE RETAILER PUSH THE
PRODUCT IN THE MARKET.
20. ACTION (CAMPUS) IS MOVING GOOD IN THE
ANDHRA MARKET WHEN COMPARED TO
KARNATAKA.
LANCER HAS A GOOD MARKET IN AP AND
KARNATAKA.
PARAGON STIMLUS IS ALSO MOVING GOOD
IN A.P AND FOUND IN MANY MULTIBRAND
OUTLET.
