This is a presentation I used for a business pitch in 2018. The content is about Airbnb property management market analysis in the Auckland market.

1. Opportunity in New Zealand
Vivian Fu

2. INTRODUCTION
•Market Analysis
•Competitive Landscape
•Solution
•Investment
•Next Steps

3. NZ MARKET ANALYSIS
Tourism Market
• International Tourists, 3.8 million in 2018 (9.6% increase on
2017)
• Australian and Chinese largest tourist base
• NZ Airbnb Market - 20,000 listings
Real Estate Market/Auckland CBD apartments
7,000
2,500 2,000
Airbnb Listings
Auckland Queenstown
1,650
2,700
3,300
# New CBD Apartments
2017 2018 2019

4. AUCKLAND MARKET ADVANTAGES
• Language and Culture similar to AU
• Timezone compatible with Sydney back office
• Stable economy and comparable currency fluctuation
• Scale - Auckland compared to Adelaide and Hobart Market
– Adelaide Abb Listings 3,156 Tourists 464,000
– Hobart Abb Listings 1,054 Tourists 1.3 million
– Auckland Abb Listings 7,000 Tourists 3.8 million

5. COMPETITIVE LANDSCAPE
• AirSort – Acquisition (40 Listings)
• Home Time – Partnership/Price & Quality
• Local Players – No major competitor

6. SOLUTION
Dedicated expert representative
• 100% Committed & Passionionate
• Understands the local market
• Understands the key customers
• Speaks owners languages (English & Mandarin)
• Business minded
• Relevant industry experience

7. • Lived in Auckland 11 years
• Sydney and Auckland Real Estate 5 years
• Airbnb Host
• Tested Auckland Market
• Entrepreneurship and Innovation in Massey University
• Solid understanding of key tourist Australian and Chinese
–Fluency in English and Mandarin

8. SOLUTION
• Business model
Auckland Branch – Target CBD apartments
One Manager & One Contractor (Incentivized)
Fully support from Australia office
• Partnership
Top Agent /Agency Companies /Developer /Investors
• Marketing Activity
Appendix

9. • Cost Structure
–Wage, Marketing cost, Office Rent
• Investment $*******
• Revenue Forecast
–6-8 months Breakeven / 9-10 Positive cash flow

10. NEXT STEPS…
• Build up Referral network
• Training potential manager
• Hiring contractors/suppliers
• Talk to local lawyer

11. APPENDIX: MARKETING ACTIVITY
• Sky kiwi / Trade me / Realestate.co.nz
• ( Today Sydney /Today Melbourne) For AU Branches
• Chinese/English Property magazines
• Newspaper / Medias
• Chinese Social Media:Weibo / We-chat
• YouTube video
• Google Ad (SEO, SEM)
• Facebook Ad

12. APPENDIX: INDICATIVE FINANCIAL BUDGET
6 MONTHS
Business
Setup
Office Rent Wage Marketing
*** *** *** ***

13. FINANCIAL FORECAST
• ********

14. ​Number of nights booked
per year
​APTR rates level ​General property rates level
​Up to 28 ​Does not apply ​Continue to be rated as residential
​29 to 135 ​25% of APTR if the property
is in zone A or B
​Rated as 75% residential and 25% business
​136 to 180 ​50% of APTR if the property
is in zone A or B
​Rated as 50% residential and 50% business
​More than 180 ​100% of the APTR if the
property is in zone A or B
​Rates as business
Appendix: Number of nights booked before APTR applies