This is a walkthrough of Instagram Guides. Here, we showcase how this feature can be used by brands to create long-lasting informative content on Instagram

1. Instagram Guides
December 29, 2021

2. What are
Instagram Guides
Instagram guides are a series
of instagram posts created to
share helpful information with
your audience. Each post in a
guide links to a traditional
Instagram post or a product
page where users can complete
a purchase.

3. Types of Instagram
Guides
● Products
● Places
● Posts

4. Types of Instagram Guides
Product guides - This is perfect for Home improvement brands to create repair and renovation guides.
Fashion influencers can use it for cosmetic guides as a step-by-step guide for different makeup looks and
products. Food bloggers and food enthusiasts can showcase delicious recipes and the cooking process of
making those recipes. These guides link directly to Instagram shops and help small business owners to
market their products more effectively. This is yet another opportunity for brands to connect with their
audience and share information that attracts their audience.
Places - is perfect for travel guides and influencers for location-based tips. Places can also be used by food
bloggers to showcase the different restaurant recommendations in the city.
Posts - for any informative content that you’d like to share that includes life hacks. This option can also be
used to repost old Instagram posts.

5. How to create an Instagram Guide?
To create an Instagram guide, click on the guide created by one
of your favourite creators on their main instagram page and after
scrolling to the end of the entire guide you will be able to create
one of your own.

6. Step 1
1. Create a cover
image that
includes a title and
a brief description.
Step 2
2. Create consecutive
posts describing the
topic in the cover
image.
Step 3
3. These topics can range from
fashion to food. The trending topics
are travel and shopping for small
businesses, this helps to link their
product guides directly to their shops
on Instagram.

7. How to find Instagram Guides?
You can find the Instagram guide option by going to the creator’s main
page and looking for the ‘Guides’ icon.

8. Examples of Instagram Guides
1. Beats by Dre
The idea of marketing today is to
reach out to your audience at a more
human level and beats by dre have
done just that, they have created a
guide celebrating small black
businesses, this is a thoughtful post
and it reaches out to their specific
audience as well. This kind of guide
falls under the Posts category.
Source

9. Examples of Instagram Guides
2. Red Bull
The brand Red Bull has created this
guide to showcase their products
uniquely and attractively influencing
their audience to buy their products.
This kind of guide also falls under
the post's category.
Source

10. Examples of Instagram Guides
3. Condé Nast Traveller
This is the perfect example of a
Places guide because as the title
suggests it talks about the cheapest
and nicest places to see in the world.
Source

11. Examples of Instagram Guides
4. Lush
This is a couple of examples of a
product guide by a cosmetic brand
that have displayed their products
and prices and details about the
product, which is directly linked to
the Instagram shop to buy the
product immediately if they want to,
or if they'd like to explore more
products as well.
Source

12. How to use Instagram Guides for Marketing?
Technology has always been a boon for marketing
over the years and with the launch of Instagram
guides, it has just gotten better. Now users can create
long-form content on Instagram as well, which is good
news! Let’s look at reasons that will help you market
your business more effectively.

13. 1. Make users stay longer
With long-form content users will stay longer on your page to know more
about the brand and the products because it is not just one post but a
series of posts.

14. 2. Using the power of Keywords:
Due to the inclusion of long-form content, Instagram has changed its
search functionality, making it easier for users to search for the guides
they want, by simply searching for the keywords of the guide. This is
also helpful for users that may not remember the brand's name.

15. 3. A new way to reach your audience
Every brand wants to be an expert in its field. This new guide option can
help you make your brand an expert in your specific field or niche. These
Instagram guides help you create unique and creative content that
showcases your products and services and informs your audience about
solutions or tips while using your product or service. Tips, tricks, and
step-by-step guides are a few of the ways you can create content that
reaches your audience and brings your audience to your brand.

16. 4. Grow brand loyalty
Marketing on Instagram isn't something new. Brands have already
created a bond with their audience with constant engagement. Creating
these guides gives businesses another opportunity to build on the
existing brand loyalty. Creating guides that can help solve your
consumer's problems or help them use your products more effectively
will only make the bond stronger and make your audience want to stay
loyal for longer. It is the perfect way to influence your audience to trust
your brand through storytelling via the guides.

17. 5. Rise in Conversions:
The option of creating product guides allows you to create long-form
content showcasing your products, which is the best new way to
increase conversions for your brand. Displaying your products in the
form of these guides directly links them to the Instagram shop where
users can immediately purchase the product or look for more products
from your shop.

18. 6. Good for Collaborations
Collaborating with famous and new influencers through Instagram
guides can help small businesses and big brands reach a larger
audience. These guides are shareable content, and collaborating with
influencers can help you stay at the top of your field.

19. Conclusion
Instagram guides are the next best thing when it comes to
marketing on social media. It is a great tool to increase brand
awareness, brand loyalty and increase conversion rate. This new
way of creating content allows brands to reach a larger audience
and attract new customers. Instagram guides can also be
considered the next best thing for online shopping because the
guides can be directly linked to the Instagram shop.

20. Thank you
December 29, 2021