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Afrito hult dubai f

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This is a presentation prepared by students of IE business school as part of The Hult Prize 2013 competition.

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Afrito hult dubai f

  1. 1. AFRITboost nutrition with an affordable and tasty wrap
  2. 2. Improvingnutrition forfamilies in urbanslums by offering aflexible menu ataffordable prices,while catering tolocal taste.
  3. 3. Meet Angela29 years oldSeparated with 4children$2.50 income/dayNo kitchen at homeOne meal per day
  4. 4. The challenge70% of mealsconsumed are streetfoodWomen with morechildren buy morestreet foodFew affordable &nutritious optionsKibera
  5. 5. The productSmall LargeGitheriCassavaPlantainkcalvitaminsminerals$0.14 $0.26$0.14 $0.26$0.14 $0.26210 31513% 27%35% 60%PricingLocal dishwrapped in a localflat bread
  6. 6. Value generationFarmer Street Vendor AngelaLocal Produce$$$Kibera$
  7. 7. Reaching AngelaPromotionalpricingRamp upFocus GroupsNGOs, KOLNeighborhoodexpansionKibera123
  8. 8. Cost/BenefitHomecookedStreetvendorPricePrep timeNutrition$0.39 $0.36 $0.2645 15 15
  9. 9. The risks$AcceptanceDistributionAffordabilityLocal ingredients & recipesAwareness through keyopinion leadersUse existing distributionnetwork: Street VendorsFind the right nutrition/costbalance
  10. 10. ProjectionsPer operation:$100K initial investment3500 meals per day3% profit marginKitchenWorking capital70K30KInitial Investment
  11. 11. Milestones2014 ‘15 ‘16 ‘17 ‘18 ‘19 ‘20 2021Break-evenat KiberaKiberaInvestmentrecoupedKhayelitsha (Cape Town)Makoko (Lagos)Mumbai Pilot 96M
  12. 12. The teamLaura LightbodySabine FortmannAngel RolonJoel MartinezVivek Jha
  13. 13. Appendix
  14. 14. Brand&EducationEmployee uniformUnique packagingVendor educationSchool kitchen tours
  15. 15. NutritionEnergyProteinFatIronIodineVitamin AThiamineRiboflavineNiacineVitamine CVitamine B6Vitamine B9Vitamine B12Zinc0% 25% 50% 75% 100%Large SmallGitheri wrap
  16. 16. DistributionStreetVendorMobile ordering andpayment systemDistribution pointsoutside the slumOptional delivery fora fee$
  17. 17. Startup costs$500K Total investment 2014-2021Per location startup costs of $100K$30K Kitchen (CAPEX) (every 5 years)$70K Working capital (15 months)-60601803001 2 3 4 5 6 7 8YearBreak-evenInvestmentrecoupedCumulative Profits(thousands $)

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