The document discusses how Google's core updates have impacted digital marketing. It notes that Google makes daily changes to its search algorithms to improve the user experience. It states that content is very important, and if an update causes a site to decline in search rankings, the content needs to be strengthened. The document also explains that Google's BERT update aims to better understand user intent, and as a result some websites may lose traffic if Google does not see them as a direct match for a user's query. It concludes by providing contact information for Vision51, including their office address and operating hours.

1. Vision 51
Specialist In Web Design Marketing
Social Media
HOW GOOGLE’S CORE
UPDATES HAVE
IMPACTED DIGITAL
MARKETING

2. IMPROVEMENT
TO SEARCH
ALGORITHMS

3. Introduction
Google is the most technically
advanced, popular search engine there
is, and so changes and updates are
made on a daily basis to ensure that it
is performing to the top of its ability as
well as providing easy and effective use
to the millions of people that rely on it
each and every day.

4. IT’S ALL IN THE
CONTENT
Content has the ability to make all
the difference, so if you are in a
position where an update causes
your site to take a hit, you must work
on strengthening the content so that
it will perform better and rank higher
on the search engine.
Google’s core updates it
causes some websites

5. Due to the purpose of BERT and what
it is designed to do, some websites
are losing out on traffic as Google
doesn’t see it as a direct match to
the query of the user.
CHANGES TO BERT

6. 306 The Base, Dallam Lane,
Warrington, WA27NG
Monday-Friday: 9:00 – 18:00
Saturday: 11:00 – 17:00
OUR OFFICE
OUR OPERATING HOURS
OUR WEBSITE
www.vision51.co.uk