Vision51 is the leading agency of website design in Warrington. We will help you to manage your Facebook Marketing campaign at affordable prices in Cheshire, Widnes, Wirral, Wigan, and St.Helens.

1. USING WEB DESIGN TO
IMPROVE CUSTOMER
EXPERIENCE
W W W . V I S I O N 5 1 . C O . U K

2. INTRODUCTION
The easier it is to use and the more useful
information there is available, the longer
they will spend on there and the more
likely they are to take the actions that you
want them to, which depending on the
type of business you are, may mean
buying a product or booking a slot with
you. The key to getting this right is
knowing your audience.

3. THE IMPORTANCE
OF YOUR
WEBSITE
it’s really important to understand what a big
role your website has to play in gaining
customers, marketing your brand, and
generating revenue. With that being said, you
want to make your website as good as it
possibly can be. This means being easy to use,
appealing to your audience, and making their
desired actions clear and simple to follow with
minimal clicks required.

4. MAKE IT REAL
To add to this and also make it feel more personal and human-like, you could perhaps have
a few pictures of your team or existing clients and case studies throughout the site. This can
make the audience feel more connected to you, and furthermore you can even add in a
feature of live chat, where people visiting your website can actually talk to a member of
your team and ask any questions that they may have.

5. IT’S ALL ABOUT TRUST
In order to get anything from potential
customers visiting your website, you have
to make them trust you. Now this can be
established partly by the point we
mentioned above, as it really helps when
people feel that they’re actually buying
from people and not just a robot-like
website.
SOMETIMES LESS IS MORE
Don’t go into too much complicated detail.
It can be easy to get carried away and fill
each page with information all in technical
terms of what kind of work you cover and
what it means.

6. Having a website that’s easy to navigate is key to
improving customer experience. Things need to be
quick and easy to find, people dont want to spend ages
searching through and clicking from page to page to
finally get to the bit of information they need. Make it
clear and keep it simple.
EASY TO NAVIGATE
VISUAL APPEAL
One of the most important things about having a good
website is that it needs to be visually appealing and
translate your brand. A customer needs to click on your
website and see that it immediately stands out from
the rest and conveys your brand well.

7. LET'S WORK TOGETHER
EMAIL
hello@vision51.co.uk
WEBSITE
www.vision51.co.uk
PHONE
01925555858
All things like this improve the user experience and make them want to stay and look at
more.