the presentation describes the top rated marketing skills for international marketing that are required for a successful career. covered under business communication, it speaks the language business and helps us develop the body language required for the same

1. THE TOP RATED
MARKETING SKILLS FOR
INTERNATIONAL
MARKETING

2. THE TOP RATED MARKETING SKILLS FOR INTERNATIONAL
MARKETING
Presented by
Aishani Guleria
Rahul Hasta
Sahil Dhiman
Vishwanath Hosamani
Vishakh Gopalakrishna Nayaka
Presented on

3. ABSTRACT
International business development professionals are widely recognized for playing
a key role in the international trade profession. They work in a variety of
international markets, growing their companies by developing new customers and
maintaining relationships with their current customers. These seven key categories
represent the most important knowledge, skills, and attitudes for any international
business development professional. In order to enhance existing business and
develop new business, these crucial members of any global business team need to
master the following skills.

4. CONTENT
1. Introduction
2. Skills Required
2.1. Establishing the feasibility of international trade
2.2. Market expansion planning
2.3. Creating effective market entry strategies
2.4. Adaptive product/service production
2.5. International sales and marketing
2.6. Intercultural competence
2.7. International law and ethics
3. Example
4. Results and Conclusion

5. INTRODUCTION
“Those working in international business development require knowledge of
finance, risk analysis, market entry strategies, laws and regulations”
These multitasking professionals work for a wide range of companies, in
various industries. However, one thing they have in common is the need to work
in an international context and cultivate skills specific to the market in which
they are working. As such, they must have a strong ability to build relationships
across cultures, increasing the intercultural competence of their own
organization
Here are 7 fields that directly influence the skillsets required for
international marketing

6. 2.1. Establishing the feasibility of international trade
International business development professionals understand the importance of
assessing potential gains against potential risk to establish market feasibility.
These talented pros then apply this knowledge to determine if a concept will
improve the bottom line and fit with a company’s strategic direction, which is
essential to entering or expanding an international trade initiative.

7. 2.2. Market expansion planning
As an international business development professional (IBDP), you must have
the ability to develop a detailed international business plan and assist in its
implementation. The individual in this crucial role will understand and develop
the strategies to manage any risks that are identified and defined in the plan.

8. 2.3. Creating effective market entry strategies
IBDPs understand the importance of researching market entry options, analyzing
these options, and then selecting the best entry strategies and strategic
partnerships for their needs. They then apply this knowledge by conducting a
comprehensive assessment of international market entry options for the export of
products or services, and recommending the optimal market entry strategy.

9. 2.4. Adaptive product/service production
It is vital that any IBDP understands the importance of adapting products and
services for an international market. They must also know how to take full
advantage of any mutual recognition agreements (MRAs) between various
countries, write winning responses to RFPs and comply with local IP and labour
regulations. This savvy professional will then apply this knowledge to maintain a
competitive edge when adapting or customizing products and services for an
international target market.

10. 2.5. International sales and marketing
A good international business development professional understands that while
marketing can create demand, an effective sales strategy is essential to profit
from this demand. This focused individual applies this knowledge to ensure an
organization’s product or service is seen to fit the needs and interests of an
international target market, or a specific client, customer or partner.

11. 2.6. Intercultural competence
The IBDP grasps intercultural differences and how they impact international
business. They will always adapt their business practices to demonstrate
intercultural competence and build better relationships with other professionals
around the world.

12. 2.7. International law and ethics
An IBDP knows the basic legal principles of international business and complies
with any domestic and foreign legal requirements that govern international trade
activities. Having a foundation in international law allows them to make ethical
decisions and recommendations to support professionalism and organizational
decision-making in international trade activities.

13. MARKETING STRATEGY
OF ROLLS ROYCE

14. THE “ROLLS ROYCE” PHENOMENON
Rolls Royce is positioned as an “Ultra Premium” brand and operates out of
Goodwood, England. They manufacture 3000 – 3500 cars a year and each cars
takes a minimum of 6 months to manufacture.
Rolls Royce caters the niche segment of “Ultra – Luxury” car segment. The cars
are priced from 4Cr INR and the price goes up based on the customization opted.
Rolls Royce has a tremendous worldwide presence. The brand has offices spread
in 50 countries worldwide. People from over 150 countries like US, UK, India,
Middle East, Australia, China etc use Rolls Royce cars
Rolls Royce being a sought after luxury brand and a social status symbol,
attracts elite people. Word of mouth, usage by rich and successful celebrities,
businessmen etc. make Rolls Royce a powerful brand.

15. Results and Conclusion
The success of a struggling brand was heavily influenced by its rapid expansion
into major countries of the world.
Rolls Royce aimed at bring an “Unparalled luxury” experience to the customers
of its niche market.
After 115 years since inception the name “Rolls Royce” is still used as a
synonym to luxury.
Timeless design and most advanced technology on offer by Rolls Royce makes
it the market leader in the “Ultra – Luxury” segment.

16. References
• www.wikipedia.com/internationalmarketing
• www.tradeday.ca/futureofmarketing
• www.jordanbelfort.com/changeingtrends
• www.ichatma.com/deepthoughtedinsights
• www.iitk.nic.in/tacklinginternationallaws
• www.google.com/googlescholars
• www.business.qld.gov.au/startingbusiness

17. THANK YOU