International Trade Promotion Organisation

1. Text
INDIA TRADE PROMOTION ORGANISATION
Presented by:
D. Prudhvi Raj Patnaik,
Regd.No: 1226114110,
MBA (IB)- II Trimester,
Gitam School Of International Business.

2. What is ITPO?
• ITPO is the nodal agency of the Government of India under
aegis of Ministry of Commerce and Industry (India) for
promoting country's external trade.
• It deals with promotion of trade both at micro and macro
levels.

3. Profile of ITPO
1) Type: state owned enterprise, public company
2) industry: trading and marketing services
3) foundation: 1 April, 1977
4) Headquarters: Pragati Bhawan, Pragati Maidan, New Delhi
5)Chairman: Reeta Menon
6)Revenue: Rs 3737.9 million (2011-2012)
Rs 3336.4 million (2012-2013)
Rs 3518.6 million (2013-2014)
7) Net income:Rs 1830.3 million
Rs 1522.9 million
Rs 1800.1 million
8) Employees: 1005 (2013)

4. History of ITPO
India Trade Promotion Organisation (ITPO)
was incorporated by merger of Trade
Development Authority (TDA), a
Registered Society under the administrative
control of the Ministry of Commerce &
Industry, with Trade Fair Authority of India
(TFAI).

5. Where is it located?
• India Trade Promotion Organisation (ITPO),
headquartered at Pragati Maidan, New Delhi.
• Spread over an area of 123.5 acres and has
established it as a renowned destination for
holding exhibitions, conventions, seminars,
business meets and other trade promotion
activities.
• ITPO has four Regional Offices at Bangalore,
Chennai, Kolkata and Mumbai.

6. Contd..
• ITPO had had overseas offices at New York, Frankfurt,
Tokyo, Moscow and São Paulo for pursuing opportunities for
enhancement of India's trade and investment. However, all
overseas offices are now closed by ITPO

7. ITPO
• ITPO provides a wide spectrum of
services to trade and industry and acts as
a catalyst for growth of India's trade.
• It manages India's world class exhibition
complex which is constantly upgraded
to keep it in a high standard of
readiness.

8. Activities & services of
ITPO
• Managing the extensive trade fair complex.
• Organising various trade fairs and exhibitions at its exhibition
complex in Pragati Maidan and other centres in india.
• Facilitating the use of Pragati Maidan for holding of trade fairs and
exhibitions by other fair organisers both from India and abroad.
• Timely and efficient services to overseas buyers in vendors
identification, drawing itineraries, fixing appointments and even
accompanying them where required.

9. Activities & services of
ITPO
Assisting indian companies in product development and
adaption to meet buyer’s requirement.
Organising buyer-seller meets and other exclusive india
shows with a view to bringing buyers and sellers together.
Organising India promotions with department stores and mail
order houses abroad.
Participating in overseas trade fairs and exhibition.

10. Activities & services of
ITPO
Arranging product displays for displays for visiting overseas
buyers.
Organising seminars/ conferences/ workshops on trade- related
subjects.
Conducting in-house and need-based research on trade and
export promotion.
Enlisting the involvement and support of the state governments
in india for promotion of india’s foreign trade.

11. Activities & services of
ITPO
• Establishing durable contacts between Indian suppliers and
overseas buyers.
• Trade information services through electronic accessibility
at business information centre.

12. Subsidiaries
• ITPO has two subsidiaries namely Karnataka Trade Promotion
Organisation (KTPO) and Tamil Nadu Trade Promotion
Organisation (TNTPO)

13. Conclusion
• India Trade Promotion Organisation (ITPO), the premier trade promotion agency of the
Govt. of India for organizing trade fairs, is committed to showcase excellence achieved
by the country in diverse fields especially trade and commerce.
• ITPO as the nodal trade promotion agency of the country has had a pioneering role in the
national trade growth dynamics since its inception.
• bringing the Indian businesses, particularly those in the MSMEs sector, closer to global
markets
• it was first to popularize trade fairs as a tool of trade promotion within the country.
• For nearly three & half decades, it is managing India's world class exhibition complex
that is constantly upgraded to keep it in a high standard of readiness.