How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?
How to Wow Effect Your Customers ?

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How to Wow Effect Your Customers ?

Feb. 17, 2014••
Download to read offline
Marketing

As we entered the age of the (connected) customers it has become strategic to deliver a great customer experience. Emotion is the key to create a unique experience and engage your customers.

Laurent Adde
Cofondateur chez LES BEAUX CYLINDRES

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How to Wow Effect Your Customers ?

  1. How to « WOW Effect » your customers?
  2. WOW Effect? 1969
  3. 2 000 employees & M$ 400 Turnover
  4. 1 success, 2 rules
  5. 300 000 customers per week
  6. What service for your customers?
  7. Explicit needs + Execution Explicit needs + Implicit needs + Great Execution Explicit + Implicit needs + Great Execution + Emotion
  8. Best Service + Emotion = WOW !
  9. Skeptical ?
  10. Macy’s
  11. Shadow of a doubt ?
  12. WestJet
  13. Delivering Value to Your Customers
  14. Value is Rationnal V = B >TCO Value   Benefit   Total Cost of Ownership   Source  :  Jacques  Horovitz  «  Sept  Secrets  pour  un  service  client  performant  »  Les  Echos  Edi=ons  
  15. ….and sometimes $ 100
  16. …. Irrational !
  17. We entered the Age of the Customer Source  :  Forrester  Research,  Inc  
  18. We entered the Age of the Customer
  19. The Super Customer
  20. Connected & Social
  21. Why should you care? •  The offer is huge, accessible and hardly differentiating •  Prices can be compared in a second •  Customers are informed, connected and socials •  Strategies are exposed and replicable •  Marketing budgets are not expandable •  It costs 5 x more to win a new customer than to engage one •  ….
  22. Why Should You Care?  
  23. Laurent  ADDE   Consultant     Customer  Culture,  Customer  Experience.    (                +  33.6.51.57.70.27.   *  laurentadde@gmail.com                              @viedeclient                                hDp://www.scoop.it/t/vie-­‐de-­‐client