This document provides details of an in-plant training seminar at Escorts Tractors Ltd. The training schedule outlined visiting dealerships, conducting village surveys to generate sales inquiries, participating in tractor demonstrations, and learning about Escorts' sales management systems and processes. The objective was to study Escorts' products, sales and loan processes, and develop skills in communication and inquiry generation. Through various activities, the trainee was able to generate leads, deliver 10 new tractors sold, and gain a comprehensive understanding of Escorts' marketing and customer service operations.

1. WEL-COME

2. A
seminar on
In-Plant Training
at
“ESCORTS TRACTORS LTD”
Presented by
Mr. Chavan Vineet Balkrishna
Regd. No.- ENMPU160810
Department of Farm Machinery and Power
Dr. Budhajirao Mulik College of Agricultural Engineering and Technology,
Mandki−Palvan, Tal. Chiplun, Dist. Ratnagiri, 415 641(M.S.)
Affiliated to
Dr. Balasaheb Sawant Konkan Krishi Vidyapeeth,
Dapoli, Dist. Ratnagiri (Maharashtra) India
May-2021

3. CONTENTS
❑ Profile of training organization
❑ Introduction
❑Objectives
❑ Schedule of training programme
❑ Details of work
❑ Outcome of training
❑ Summary
❑ References

4. PROFILE OF TRAINING ORGANIZATION
1 Name of the Organization :
Escorts Agri machinery and
equipments Ltd.
2 Address (office) :
Escorts Agri machinery and
equipments Ltd., Viman nagar,
Pune
3 Establishment Year : 1960
4 Owner’s Name
:
Hari Nanda
5 Plant Location : Faridabad (Haryana)

5. Visit to the Dealership
❑ Visit to dealership on 3rd February 2021.
❑ Gathered information about dealership.
❑ Conducted the meeting with dealer, area
manager along with project officer.
Plate No. 1 Showroom of Escorts Ltd.

6. INTRODUCTION
❑Tractors are an integral part of mechanization and have a important
role to play to enhance agricultural productivity.
❑ Escorts Group is contributing to green revolution.
❑Initially it started with Farm Equipments and Machinery in 1944.
❑Market share in Farm Equipments is 13-14 % in India.
❑Groups March 21’ turnover is 6929 crore INR (USD 962 Million).

7. ❑Then initiative was taken by Hari Nanda in 1960 turned into a
great success.
❑The success provided further motivation to setting up a new plant
in 1980 in bangalore.
❑In march 2021, Escort group sold a total of 1, 14,057 tractors. Its
recorded growth is 13.8 % for the first time.

8. ❑The tractor manufacturing crossed 1 lakh tractor sales in 11 months.
❑Also it exported 8601 tractors and recording growth of 71.4 % (Feb
20).
❑Company’s vision is to being the preferred solution provider to the
needs of our customers.
❑To provide superior returns to our investors.

9. OBJECTIVES
❑To study about of Escorts tractor products.
❑To learn about sales system and loan process of finance for
Escorts tractors.
❑To study and to conducting the village survey for generation of
enquiries.
❑To conduct the customer satisfaction survey.

10. ❑To study the loyalty of the customers towards the Escorts tractor
products.
❑To participate in demonstration of tractor for generation of
enquiries.
❑To learn about Escorts tractor sales management system.
❑To learn about follow up and delivery.

11. TRAINING SCHEDULE
Sr. No. Date Work performed
1 01/02/2021 Reporting at regional head office
2 02/01/2021 Reporting at tractor training depo
3 03/01/2021 Reporting at dealership and location
4 04/01/2021 Reporting at Other showroom, baramati
5 06/02/2021 to
18/02/2021
Visit to villages and customers
6 19/02/2021 Meeting with scheme beneficiary
7 20/02/2021 Meeting with customer
Table no. 1 Schedule of Training Programme

12. 8 21/02/2021 to 23/02/2021 Visit to village and inquiry generation
9 24/02/2021 Base campaign at location, malegaon
10 25/02/2021 to 27/02/2021 Base campaign at location, sanghavi
11 01/03/2021 to 04/03/2021 Follow up the inquiries
12 05/03/2021 Tractor delivery
13 06/03/2021 to 10/03/2021 Follow up of inquiry’s on ESMS
14 11/03/2021 Delivery of tractor
15 11/03/2021 Demonstration, Shirvali
16 12/03/2021 to 20/03/2021 Visit to farmers and Inquiry generation
17 21/03/2021 to 24/03/2021 Visit to villages and meeting with old customer

13. 18 25/03/2021 to 27/03/2021 Van campaign
19 28/03/2021 to 03/04/2021 Follow up the inquiries from ESMS and
dealer’s data
20 04/04/2021 to 31/05/2021 Follow up and calling

14. DETAILS OF WORK
❏ Product information
❏ Activities performed
❏ Sales procedure
❏ Loan procedure
❏ Delivery
❏ Customer feedback and follow up

15. Products Information
❑ Escorts Farmtrac tractors Powermaxx series
1. FT 6055 Epi
2. FT 60 Epi
3. FT 50 Epi
4. FT Atom 26

16. Specification of Powermaxx Series
Figure no. 1 Farmtrac 6055 Epi model
Table Number 2 Specification of FT 6055 Epi
Sr. Content Specifications
1. No of cylinder 4
2. Engine power
(HP)
60 (HP)
3. PTO (HP) 50 (HP)

17. Figure no. 2 Farmtrac 60 Epi model
Table Number 3 Specification of FT 60 Epi
Sr. Content Specifications
1. No of cylinder 3
2. Engine power
(HP)
50 (HP)
3. PTO (HP) 42 (HP)

18. Figure no. 3 Farmtrac 50 Epi
Table Number 4 Specification of FT 50 epi
Sr. Content Specifications
1. No of cylinder 3
2. Engine power (HP) 50 (HP)
3. PTO (HP) 42 (HP)

19. Figure no. 4 Atom 26 Model
Table Number 5 Specification of Atom 26
Sr. Content Specifications
1. No of cylinder 3
2. Engine power (HP) 26.67 (HP)
3. PTO (HP) 21.5 (HP)

20. Survey Village
❑ Purpose of the activity
I. To generate prospect enquiries.
II. To find which farmer willing to buy a tractor.
III. To know about tractor model requirements of villages on basis of
HP.
Activities performed during training period

21. Prospects for tractor purchase
❏ Hot prospects
Those customer who will purchase tractor within one month.
❏ Warm prospects
Those customer who will purchase tractor within two to three
month.
❏ Cold prospects
Those customer who will purchase tractor within four to six
month.

22. Details of Village Survey
Table no. 6 Details of Village Survey
Sr. No. No. of
Villages
No. of visited
farmers
Cold Warm Hot
1. 48 300 48 30 20

23. Plate no. 2 Visit to field
➢ In this activity visiting customers and
generating prospects was main point.
➢ Discussing with villagers about their
problems and doubts.
➢ Follow-up with HOT prospects and their
doubts.

24. Survey of Village
Table no. 7 Village Survey Details of Baramati District
Sr.
No.
Village Coverage Tractor
Population
Inquiry
generation
Hot warm cold
1. Malegaon 43 12 3 - 5
2. Katewadi 23 20 5 1 -
3. Sanghavi 17 10 - 1 7
4. Vadgaon-nimbalkar 22 12 4 2 -
5. Bhavaninagar 36 15 - 4 -
6. Korhale 26 3 1 - -
7. Pandare 55 5 1 3 3
8. Katfal 19 4 - - -

25. Demonstration
● Purpose of the activity
I. For proving the working quality of tractor.
II. To show how advanced and multiple features of tractor.
III. Customer should know the advantages of tractor.

26. Plate no. 3 Demonstration of Tractor
➢ Demonstration at 1 acre
field of a hot prospect.
➢ Company’s project officer
were present with few
farmers from the shirvali
village.

27. Output
❏ From this activity we got 2 hot prospects which further became
company’s customer.
❏ Few prospects was more positive with the tractors features and
advantages.
❏ Power and features of the tractor was directly defined to the farmers.

28. Van campaigning
● Purpose of the activity
I. For reaching every village in the dealer’s territory.
II. To generate more number of prospects.
Plate no. 4 Van campaigning at katewadi

29. Output
❏ From this activity tractor model was reached to the door to door of
the customers.
❏ New model was introduced to the most of the farmers and whole
Baramati tehsil.

30. Sales procedure
Inquiry
Generation
Quotation Information
of finance
Information
of documents
Information
of model
Follow-up

31. Loan Process
Documentation file
with quotation Mortgage
Amount of loan
(75% of quotation
price)
Agreement
Loan sanction
Search report /
FI

32. Delivery process
Documents
Verification
2
Delivery of
tractor after
RTO passing
4
Final Deal
1
Advance
Amount /
Down payment
3

33. Pre Delivery Inspection (PDI)
1. Oil/coolant level and condition
2. Tyre condition
3. Electrical functions check
4. Accessories (Available/not available)
5. Any other defects

34. Plate no. 5 Delivery of tractor after PDI

35. Enquiry follow up through ESMS
● Purpose of the activity
I. Mobile Calling the customers who are willing to buy tractor.
II. Making sure prospects does not have any doubt about tractors.
III. To know exact time period when customer will purchase tractor.

36. Plate no. 6 Customers feedback from ESMS online portal

37. ❑During 4 month In-plant training period conducted various
activities for prospect generation from which delivered 10 new
tractors.
❑ Learned about all products of Escorts tractors.
❑Got to know about sales and marketing development system of
company.
OUTCOME OF TRAINING PROGRAMME

38. ❑ Got all knowledge about the tractor loan process.
❑ Met farmers from which learned their problems while purchasing
tractors .
❑ Arranged demonstration of tractors in village with the help of
dealer in which we got hot prospects.

39. SUMMARY
We learned several aspects from this In- plant training which will help
us in the future.
● Sales system detail processes was performed.
● Got information about Banking and finance processes.
● Training helped to develop personal skill of communication.
● Chain of the market through which all sales service processes are
carried.

40. REFERENCES
❑ Anonymous (2019) , Escorts training report 4-7.
❑ Anonymous (2021) Escorts training report , 11-21.
❑ Escorts Ltd. (2021) https://www.escortsgroup.com
❑Google Images
❑Daily Diary

41. Thank You