1. Elements of
Positioning
Statement
• Target Audience
• Target Mindset
• Point of Difference
• Reason to Believe

2. For large companies marketing online
TARGET AUDIENCE
seeking to establish one-to-one reliant
relationships with “best” customers
TARGET MINDSET
Exactis.com provides outsourcing solutions
to complex online communications
requiring precision targeting, messaging and impact
POINT OF DIFFERENTIATION
through a legacy of marketing expertise
and front-line Internet technology.
REASON TO BELIEVE

3. The Brand Essence
“Precision E-mail Marketing
and Communications.”

4. Core
Recommendation
• Positioning
• Product Branding
• Brand Architecture
• Design System

5. Design System
Development
Criteria
• Reflect and reinforce
brand positioning
• Leverage key element
of signature
• Establish consistent
“theme” throughout all
applications
• Easy to implement
and maintain