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Metropolis Healthcare Ltd
1.
2. Founded as Dr. Sushil Shah’s Lab in 1981.
Only multinational chain of diagnostic centers across India
and abroad.
More than 10,000 laboratories, 50,000 doctors across 125
cities in India, 350 collection points and processing more
than 12 million tests annually.
multinational chain of 65 diagnostic centers with 550
collection centers across south Asia, Middle East and Africa
About 2500 employees
3. Pathology Testing Services
Imaging & Nuclear Medicine
Preventive Healthcare
Clinical Trials
Public Private Partnership
Site Management Organization
Hospital Laboratory Management
Home Health Services
4.
5. Objective
To get more new customers to visit the Metropolis
Healthcare.
To achieve excellence in diagnostic across emerging
markets.
Creating and building healthy customer relationship.
Target Audience
Male and female of all age group.
6. SAMPLING DISTRIBUTION
The sample included IBS Hyderabad students and
people in Metros city. A special thanks to Ernst & Young
employees across all these cities to make this survey
possible.
IBS students in survey.
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12. ADVERTISEMENTS
Television marketing: Metropolis Healthcare will
have advertisements running on family channels
especially @ 8pm to 11pm when all family members sit
together and watch T.V
Radio: we have created a radio ad to reach to our
audience.
13. We are proposing to launch a new website www.metropoliscare4u.com.
This website is an online portal where a customer can connect to a doctor
24*7.
14. Placing our advertisements in various health related magazines and
journals so as to aware the target audience about our specialty and new
offerings.
15. Newspaper twice a week for three months to increase awareness about the
company and its new offerings among audience and build better relationship.
16. Product publicity: unique offering
Public affairs
Health Camp
Buzz marketing
Social networking group
17. Coupons:
Price packs: multi test discounted price offer
e.g. 4 tests in price of 3 tests