Results of analysis for augmentations.

1. Usage Information
*New users are users who have downloaded
intARact for the Campaign

2. Results
• Total number of Engagements:1,820
• Total number of Widget Views:4,524
• ENGAGEMENT QUOTIENT(EQ):210,414 Seconds
Engagement Quotient: Total number of Widget Views*Average amount of
Time Spent in Seconds

3. Results
Avg. Time Spent in
Widget Views EQ
Seconds
Greatest Indian 1457 44 64,283
Bheem Patrika 1177 28 33,262
Married To Daliths 33 27 895
Poll Survey 825 51 42,224
Comments 561 53 30002
B R Ambedkar 471 84 39,748
Total 4,524 210,414

4. Date Wise Engagements
Date Engagements
8/9/2012 92
22% of the engagements were recorded during
8/10/2012 133 weekends
8/11/2012 117 300 277 271
236
250 214
8/12/2012 123 193
200 164
8/13/2012 277 150
133
117 123
92
100
8/14/2012 271
50
8/15/2012 236 0
8/16/2012 214
8/17/2012 193
8/18/2012 164

5. City Wise Engagements
City %Engagements
Bangalore 30 Bangalroe recorded the maximum engagements
Delhi 19
23 Bangalore
Mumbai 8 30
Delhi
Mumbai
Chennai 9 2
Chennai
2
Suri 3 Suri
4
Kolkata
Kolkata 4 Gurgaon
3 9 19 Hyderabad
8
Gurgaon 2 Others
Hyderabad 2
Others 23

6. Platform Wise Engagements
Platform %Engagements
iPhone is the most usaed phone model of the campaign
iPhone 24
1
Android 21 15 24
iPhone
18 Android
Symbian 21 Symbian
21 Blackberry
21 Java
Blackberry 18
Windows
Java 15
Windows 1

7. Widget Wise Avg. Time Spent
Avg. Time
Widget Spent in
Seconds Avg. Time Spent in Seconds
Greatest Indian 44 90
84
80
70
Bheem Patrika 28 51 53
60
44
50
Married To 40 28
27 27
Daliths 30
20
10
Poll Survey 51
0
Greatest Bheem Married Poll Comments BR
Comments 53 Indian Patrika To Daliths Survey Ambedkar
B R Ambedkar 84